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From story to startup

Bjarke Calvin
November 18, 2012

From story to startup

This is my personal story of trying to create a new category of content online and a new online storytelling language for the past decade. I did it for IDFA Interactive Conference 2012

Bjarke Calvin

November 18, 2012
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  1. 2002 USE OF TIME: Encoding and uploading bullshit Trying to

    make #”*@% Flash work Creating great storytelling you love
  2. 2004 - 2009 • RECYCLE THE ARCHIVE • BUILD A

    NEW SOURCE OF REVENUE • STIR UP SOME BUZZ • INVENT NEW NON-LINEAR FORMATS MAIN GOALS WITH MAGNUM IN MOTION
  3. 2004 - 2009 ✓ RECYCLE THE ARCHIVE ✓ BUILD A

    NEW SOURCE OF REVENUE ✓ STIR UP SOME BUZZ INVENT NEW NON-LINEAR FORMATS MAIN GOALS WITH MAGNUM IN MOTION
  4. 2004 - 2009 FAILING AT NON-LINEAR • ONLINE VIDEO GOT

    VERY EASY (Finalcut + Flash) • TOO LONG PRODUCTION TIME • DIFFICULT TO SELL AND SYNDICATE
  5. 2009 Scoping the tool Raising money Building a team BACK

    TO MISSION: WE NEED A NEW TOOL TO MAKE IT AS EASY AS VIDEO CREATION
  6. 2010 USE OF TIME: Trying to make #”*@% editor work

    Creating great storytelling you love
  7. 2011 • FROM TOOL TO PLATFORM • FROM EDITING TO

    ASSEMBLING • OPEN TO ALL SCENARIOS • GET USER FEEDBACK
  8. 2012 USE OF TIME: Trying to make #”*@% builder work

    Creating great storytelling you love
  9. 2013 • OPEN PLATFORM & COMMUNITY • FOCUS ON MOBILE

    • MORE FRAGMENTED PROJECTS • EDUCATIONAL SCOPE • NEW & DIFFERENT FUNDRAISING
  10. 2013 USE OF TIME: Having fun with building the interface

    Creating great storytelling you love