From story to startup

4040125d432c2d4b4bbc31ecfaf3f098?s=47 Bjarke Myrthu
November 18, 2012

From story to startup

This is my personal story of trying to create a new category of content online and a new online storytelling language for the past decade. I did it for IDFA Interactive Conference 2012

4040125d432c2d4b4bbc31ecfaf3f098?s=128

Bjarke Myrthu

November 18, 2012
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Transcript

  1. FROM STORY TO STARTUP Bjarke Myrthu

  2. 2000 MISSION: BETTER NARRATIVE FORMATS FOR THE INTERNET.

  3. 2001 FROM LINEAR TO NON LINEAR

  4. 2001 COMBINE MOVIE, MAGAZINE AND RADIO VIDEO PHOTO ARTICLE PHOTO

    VIDEO PHOTO ARTICLE ARTICLE ARTICLE
  5. 2002

  6. 2002 USE OF TIME: Encoding and uploading bullshit Trying to

    make #”*@% Flash work Creating great storytelling you love
  7. 2002

  8. 2004 - 2009

  9. 2004 - 2009 • RECYCLE THE ARCHIVE • BUILD A

    NEW SOURCE OF REVENUE • STIR UP SOME BUZZ • INVENT NEW NON-LINEAR FORMATS MAIN GOALS WITH MAGNUM IN MOTION
  10. 2004 - 2009 ✓ RECYCLE THE ARCHIVE ✓ BUILD A

    NEW SOURCE OF REVENUE ✓ STIR UP SOME BUZZ INVENT NEW NON-LINEAR FORMATS MAIN GOALS WITH MAGNUM IN MOTION
  11. 2004 - 2009

  12. 2004 - 2009

  13. 2004 - 2009 FAILING AT NON-LINEAR • ONLINE VIDEO GOT

    VERY EASY (Finalcut + Flash) • TOO LONG PRODUCTION TIME • DIFFICULT TO SELL AND SYNDICATE
  14. 2009 Scoping the tool Raising money Building a team BACK

    TO MISSION: WE NEED A NEW TOOL TO MAKE IT AS EASY AS VIDEO CREATION
  15. 2010 FIRST EDITING TOOL:

  16. 2010 USE OF TIME: Trying to make #”*@% editor work

    Creating great storytelling you love
  17. 2011 • FROM TOOL TO PLATFORM • FROM EDITING TO

    ASSEMBLING • OPEN TO ALL SCENARIOS • GET USER FEEDBACK
  18. 2011

  19. 2012 GRID VIEW CANVAS VIEW

  20. 2012 USE OF TIME: Trying to make #”*@% builder work

    Creating great storytelling you love
  21. 2013 • OPEN PLATFORM & COMMUNITY • FOCUS ON MOBILE

    • MORE FRAGMENTED PROJECTS • EDUCATIONAL SCOPE • NEW & DIFFERENT FUNDRAISING
  22. 2013 USE OF TIME: Having fun with building the interface

    Creating great storytelling you love
  23. THANKS!