From story to startup

This is my personal story of trying to create a new category of content online and a new online storytelling language for the past decade. I did it for IDFA Interactive Conference 2012

Transcript

1. FROM STORY TO STARTUP Bjarke Myrthu
2. 2000 MISSION: BETTER NARRATIVE FORMATS FOR THE INTERNET.
3. 2001 FROM LINEAR TO NON LINEAR
4. 2001 COMBINE MOVIE, MAGAZINE AND RADIO VIDEO PHOTO ARTICLE PHOTO VIDEO PHOTO ARTICLE ARTICLE ARTICLE
6. 2002 USE OF TIME: Encoding and uploading bullshit Trying to make #”*@% Flash work Creating great storytelling you love
8. 2004 - 2009
9. 2004 - 2009 • RECYCLE THE ARCHIVE • BUILD A NEW SOURCE OF REVENUE • STIR UP SOME BUZZ • INVENT NEW NON-LINEAR FORMATS MAIN GOALS WITH MAGNUM IN MOTION
10. 2004 - 2009 ✓ RECYCLE THE ARCHIVE ✓ BUILD A NEW SOURCE OF REVENUE ✓ STIR UP SOME BUZZ INVENT NEW NON-LINEAR FORMATS MAIN GOALS WITH MAGNUM IN MOTION
11. 2004 - 2009
12. 2004 - 2009
13. 2004 - 2009 FAILING AT NON-LINEAR • ONLINE VIDEO GOT VERY EASY (Finalcut + Flash) • TOO LONG PRODUCTION TIME • DIFFICULT TO SELL AND SYNDICATE
14. 2009 Scoping the tool Raising money Building a team BACK TO MISSION: WE NEED A NEW TOOL TO MAKE IT AS EASY AS VIDEO CREATION
15. 2010 FIRST EDITING TOOL:
16. 2010 USE OF TIME: Trying to make #”*@% editor work Creating great storytelling you love
17. 2011 • FROM TOOL TO PLATFORM • FROM EDITING TO ASSEMBLING • OPEN TO ALL SCENARIOS • GET USER FEEDBACK
19. 2012 GRID VIEW CANVAS VIEW
20. 2012 USE OF TIME: Trying to make #”*@% builder work Creating great storytelling you love
21. 2013 • OPEN PLATFORM & COMMUNITY • FOCUS ON MOBILE • MORE FRAGMENTED PROJECTS • EDUCATIONAL SCOPE • NEW & DIFFERENT FUNDRAISING
22. 2013 USE OF TIME: Having fun with building the interface Creating great storytelling you love
23. THANKS!