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Do I need an app for that?

Paul Boag
October 01, 2012

Do I need an app for that?

With more than 500,000 apps available to consumers, 2012 has been labeled the year of the app. But as you consider your mobile strategy it is legitimate to ask "Do I need an app for that?" This session will use case studies to explore the contexts in which an app is the right solution and also highlight the situations in which other mobile web solutions are the right choice for your users.

Paul Boag

October 01, 2012
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  1. There are known knowns; there are things we know that

    we know. There are known unknowns; that is to say there are things that, we now know we don't know. But there are also unknown unknowns – there are things we do not know we don't know. Donald Rumsfeld United States Secretary of Defense