Digital Transformation in Higher Education (IWMW14)

Do you feel like you are doing your job with one hand tied behind your back? Are you frustrated by company practices that are horribly antiquated and inappropriate for the digital world. Does your boss or client fail to understand the unique characteristics of the web? If so you are not alone. The majority of traditional businesses are struggling to adapt to the digital economy and need your help even if they don’t realise it.

In his talk Paul Boag explains why this is, and what we (as the web community) can do about it. He highlights that to build a great website we have to be the catalyst for organisational change and recommends ways to start that happening. You’ll learn why so many organisations are failing to adapt, why it falls to you to instigate the change in company culture, practical ways of instigating change and why your primary job isn’t to build websites, despite what your boss or client might think.

Transcript

1. Digital Adaptation “Time to untie your hands”
2. The world is changing
3. The solid classical buildings of great universities may look permanent but the storms of change now threaten them. Lawrence Summers, Harvard University
4. You know this
5. You even have a dream.
6. But your dream is crumbling in the face of institutional bureaucracy
7. Bureaucracies are honed by the past and almost never can they deal effectively with the future. Dr. Leroy Hood
8. Decentralised
9. Slow moving
10. Unfocused
11. Many layers of management
12. You know this too
13. Mission impossible?
14. No.
15. But grass roots change is hard. We need executive support.
16. Our tactics just suck
17. We… — resign ourselves to the ‘reality’. — try to solve the symptoms. — bury ourselves with the trivial. — hope somebody will fix things.
18. If not you, then who? If not now, then when? Hillel the Elder
19. Opportunities are like sunrises. If you wait too long, you miss them. William Arthur Ward
20. Digital Transformation
21. — Starbucks — Disney — General Electric — Harvard — British Government — European Commission — Nestlé — McDonalds
22. We need a plan
23. If we hope to prepare our institutions for the new digital reality, we need to present a compelling case for change. Moaning about user needs or poor management is not enough. Paul Boag
24. The case for change
25. Highlight opportunities
26. Focus on threats
27. Use data
28. Appeal to the selfish gene
29. Cost savings
30. Get outside help
31. It seems completely overwhelming to climb the mountain. Motivation is sapped which leads to inaction. Mother Teresa
32. Setting the direction
33. Digital transformation team
34. Map user journeys
35. Prototype
36. Build a framework
37. Educate & disband
38. Create a case — Highlight opportunities — Focus on threats — Use data — Appeal to the selfish gene — Save costs — Get outside help Set a direction — Form a transformation team — Map user journeys — Prototype — Build a framework — Educate & disband
39. Thanks