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Best Practices from 10 Years of UX Research

Nate Bolt
September 14, 2016

Best Practices from 10 Years of UX Research

For UXPin on Sep 14th, 2016

Nate Bolt

September 14, 2016
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  1. thx

  2. • UX Research (Facebook, Google) • Experience Research (AirBnB) •

    Insights (Netflix) • Design Research (Uber) • User Research (So Many People) INTERCHANGEABLE TERMS
  3. • Remoteresear.ch site • Mental Models by Indi Young •

    Just Enough Research by Erika Hall • Cognition in The Wild by Ed Hutchins • Complete Beginner's Guide to Design Research • Observing the User Experience: A Practitioner's Guide to User Research A Deeper Read
  4. Understand • review existing research • focus groups • interviews

    • ethnography • surveys • card sorts • data analysis • diary studies
  5. Prototype • participatory design • collaborative design • brainstorming techniques

    • heuristic evaluation • paper prototype testing • static mock testing
  6. 1. Identify Testing Goals 2. Incorporate Data 3. Recruit Real

    Humans 4. Combine tools & methods 5. Collaborate Don’t Report How To Plan, Recruit, and Conduct Remote UX Research
  7. • Hypothetical Questions • A False Premise • Opinions are

    worthless Some Common Pitfalls of Remote UX Research
  8. Alan Williams Design Lead, SNAP Caroline Hays Health Focus Area

    Intern Jacob Soloman Policy analyst and project manager
  9. • 30 Remote Interviews • Real context • 15 Follow-Ups

    • Little to No Report • Input straight to designer & engineer Best Practices From 10 Years of Remote UX Research
  10. • Easy, cheap, & fast phone interviews • Quick “Guerilla”

    Human Observation • No statistical significance • Behavior repeats over small samples • Combine with other inputs Best Practices From 10 Years of Remote UX Research
  11. Five Categories •Mobile (spans other categories) •Moderated (screen-sharing + audio)

    •Self-moderated (usertesting.com) •Automated (loop11, usabilla) •Fancy Analytics on Steroids (crazyegg)
  12. Tasks On Concepts For A Long Time People Talk To

    A Machine Talk To People Fancy-Ass Analytics Task Bar On Images Task Bar On A Live Site
  13. I.A. & Navigation For Ad Agencies Ammunition Insight Just Better

    Analytics Still More Ammunition More Ammunition
  14. Conceptual For A Long Time Self-Moderated Moderated Web Analytics Automated

    Static Automated Live Deep Behavioral Ux Insight
  15. Ad Agencies Love It Conceptual For A Long Time Self-Moderated

    Moderated Web Analytics Automated Static Automated Live
  16. If NASA can do THIS from 153 million miles away,

    we can meet our users where they are, even if we’re a couple thousand miles away.
  17. • Remoteresear.ch site • Mental Models by Indi Young •

    Just Enough Research by Erika Hall • Cognition in The Wild by Ed Hutchins • Complete Beginner's Guide to Design Research • Observing the User Experience: A Practitioner's Guide to User Research A Deeper Read