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How Design Research Impacts Our World

Nate Bolt
January 30, 2016

How Design Research Impacts Our World

Interaction design has a fascinating relationship with qualitative research. Some of the most successful interfaces of all time are mythologized as having no formal design research / UX research - Craigslist, a certain fruit company, early video games. But everyone from the government to startups to tech giants now have teams of UX researchers/design researchers attempting to understand the communities and people that use their interfaces. In this talk we'll look at examples of current UX/design research and discuss the impact on interfaces we use and the world around us. Examples will include a recent government project to improve the application for food stamps; a Facebook UX research team project, and a few others that might surprise you.

Nate Bolt

January 30, 2016
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  1. How Design Research Impacts Our World F R O M

    F O O D S T A M P S T O F A C E B O O K
  2. thx

  3. • UX Research (Facebook, Google) • Experience Research (AirBnB) •

    Insights (Netflix) • User Research (Walmart) • Design Research (Been around forever) Terms That are Kinda The Same
  4. Dropbox AirBnB Pinterest Uber Google Facebook Organization 80 100 50

    90 1,000 300 Designers Unofficial Wild Guesses
  5. Dropbox AirBnB Pinterest Uber Google Facebook Organization 9 13 12

    7 250 100 Design Researchers / Unofficial Wild Guesses UX Researchers / Whatever They Are Called
  6. Dropbox AirBnB Pinterest Uber Google Facebook Organization 500 900 300

    800 12,000 5,000 Engineers Unofficial Wild Guesses
  7. Dropbox AirBnB Pinterest Uber Google Facebook Organization 11:1 9:1 4:1

    10:1 4:1 3:1 Ratio of Designers to Researchers Unofficial Wild Guesses
  8. Mad Men Season 5 Episode 12 Hiding Spoilers Chris Eberly

    Drink every time Roger does acid. 6min ago or 48m into the show Rick Ross They just fired Don but who cares I’m the boss everyone knows that. You follow Chris on Twitter Rick Ross is a suggested user 0 min 5 min 10 min 15 min 20 min 8min ago or 50m into the show 6 people you know talking about this 8min 13sec of 44min total running time 25 min 30 min 35 min 8m 13s 40 min
  9. • Social Good • Life & Death • Cultural Shifts

    • Incrementally Better Technology Experiences Duh • Rampant Runaway Capitalism • Absolutely No Impact Nada Zilch • Ironically impossible to research • By Playing a Cruel Joke The Cheat Sheet How Design Research Impacts Our World
  10. "It used to be that the way to find out

    what people wanted to eat was to ask them."
  11. • Social Good • Life & Death • Cultural Shifts

    • Incrementally Better Technology Experiences Duh • Rampant Runaway Capitalism • Absolutely No Impact Nada Zilch • Ironically impossible to research • By Playing a Cruel Joke The Cheat Sheet How Design Research Impacts Our World
  12. • Social Good • Life & Death • Cultural Shifts

    • Incrementally Better Technology Experiences Duh • Rampant Runaway Capitalism • Absolutely No Impact Nada Zilch • Ironically impossible to research • By Playing a Cruel Joke The Cheat Sheet How Design Research Impacts Our World
  13. #

  14. • Social Good • Life & Death • Cultural Shifts

    • Incrementally Better Technology Experiences Duh • Rampant Runaway Capitalism • Absolutely No Impact Nada Zilch • Ironically impossible to research • By Playing a Cruel Joke The Cheat Sheet How Design Research Impacts Our World
  15. • Social Good • Life & Death • Cultural Shifts

    • Incrementally Better Technology Experiences Duh • Rampant Runaway Capitalism • Absolutely No Impact Nada Zilch • Ironically impossible to research • By Playing a Cruel Joke The Cheat Sheet How Design Research Impacts Our World
  16. • Social Good • Life & Death • Cultural Shifts

    • Incrementally Better Technology Experiences Duh • Rampant Runaway Capitalism • Absolutely No Impact Nada Zilch • Ironically impossible to research • By Playing a Cruel Joke The Cheat Sheet How Design Research Impacts Our World
  17. • Social Good • Life & Death • Cultural Shifts

    • Incrementally Better Technology Experiences Duh • Rampant Runaway Capitalism • Absolutely No Impact Nada Zilch • Ironically impossible to research • By Playing a Cruel Joke The Cheat Sheet How Design Research Impacts Our World
  18. • Social Good • Life & Death • Cultural Shifts

    • Incrementally Better Technology Experiences Duh • Rampant Runaway Capitalism • Absolutely No Impact Nada Zilch • Ironically impossible to research • By Playing a Cruel Joke The Cheat Sheet How Design Research Impacts Our World
  19. Grad School for HCI Stalk IxDA Events & Forums Keep

    an eye on UXPA Internships Build something epic How to get into Design Research
  20. • Mental Models by Indi Young • Just Enough Research

    by Erika Hall • Cognition in The Wild by Ed Hutchins • Complete Beginner's Guide to Design Research • Observing the User Experience: A Practitioner's Guide to User Research • codeforamerica.org/apps/clean • codeforamerica.org/apps/promptly A Deeper Design Research Dive