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UCSD Cog Sci Talk (Apr '12)
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Nate Bolt
April 11, 2012
Education
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UCSD Cog Sci Talk (Apr '12)
Talk with Ed Langstroth to the cognitive engineering class at UCSD
Nate Bolt
April 11, 2012
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Transcript
What I got out of Cog Sci
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MY WHOLE COMPANY is based on this class
Research & Creativity
Tony Fadell
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Every person on the team should be treated like an
artist. “ ”
Edwin H. Land
Market research is what you do when your product isn’t
any good. “ ”
What are ways companies conduct research?
60 years ago o hai, faye
user researcb tools 20 years ago
Twitter
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People lie less at home
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What we did for Rdio •GoToMeeting: 5 users (moderated) •UserTesting.com:
10 users (self- moderated) •Usabilla: 50 users (automated) •Ethnio: 468 recruits
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What we did for The New York Times and Best
Buy •$40 Webcam •Free Livestream account •Observed mobile users in-store and in a lab
DUAL LENS STREAMING FIELD RESEARCH • Livestream • Flip Cam
RIP • It’s the view finder, silly • Actual duct tape
Good Research
1) Mix tools 2) Native environment and time 3) Stream
live
The Work
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If you’re asking people for their money, you shouldn’t time
out.” - Jeff, User #6 “
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Mike. Architect and AutoCAD Customer. 10 Years. 20-‐40
hours per week.
12,000 hours of his life
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The Myth: Geniuses have genius ideas that turn into genius
products.
The Truth: Great Ideas come from Other Great Ideas
More Truth: Imaginative research facilitates invention.
Explode What helicopters do in action movies Some thoughts on
metrics
Research Context the right way •expand notion of what research
is •build •behavior •time-aware
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TEN YEARS. EIGHT PEOPLE ONE BOOK ONE ROBOT
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10 YEARS 244 STUDIES 2,915 PARTICIPANTS (MODERATED) 165 ORGANIZATIONS 64,000
HOURS
BUY THIS BOOK
SOCIAL IMPACT OF TECHNOLOGY
WANNABE CREATIVE
A DINOSAUR FAMILY EXPLAINS INFORMATION ARCHITECTURE
SF TO PARIS IN TWO MINUTES
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USABILLA Clicks & Questions Heatmaps You do your own recruiting
$49 - $199
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TITLE TEXT LOOP11 (UN-MODERATED)
TITLE TEXT
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WHAT WE USE. A LOT. • Ethnio + GTM +
iShowYouHD • Usabilla + Loop11 + Usertesting.com
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http://remoteresear.ch
THE FUTURE?
THE FUTURE.
Mobile On Demand Research?
AirPlay Mirroring
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PORTABLE RESEARCH
“I PAID TO SEE THE WHOLE ACTOR”
@boltron nate@boltpeters.com