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World IA Day Los Angeles 2017
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Nate Bolt
February 18, 2017
Technology
1
110
World IA Day Los Angeles 2017
Our old friend, information architecture
Nate Bolt
February 18, 2017
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Transcript
Our Trusty Friend, Information Architecture
thx
1999
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So what did that mean In Terms of Actual Work
Research & Design
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2002 The Stock Market Loses $5 Trillion Trillion
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Btw I’m Nate Bolt
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PLEASE BUY THIS BOOK
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ethn.io
of information architecture at work Stories 3
None
None
None
2007
Good Listening
$30B
1) Contextual 2) Time-aware 3) Behavioral
共感
None
We can never have too much understanding about our products.”
“
None
None
None
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Good Listening
1) Relentlessly Logical 2) Surprisingly Qualitative 3) Fast
Quantitative research lets us test our assumptions, and qualitative research
lets us find out what we don't know. “ ”
None
2004
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2011
None
None
$4B
Good Listening
1) Behavioral 2) Fast 3) Collaborative
None
The Myth: Great interfaces are built by logic and lone
genius(es)
The Truth: Great Interfaces come from Other Great Interfaces
More Truth: Imaginative research facilitates invention
fin.
• Mental Models by Indi Young • Just Enough Research
by Erika Hall • Cognition in The Wild by Ed Hutchins • Complete Beginner's Guide to Design Research • Observing the User Experience: A Practitioner's Guide to User Research • Mah book, duh A Deeper Research Dive
ethn.io 20% of first 3 Months WORLDIADAY
nate@ethn.io @boltron Nate Bolt