World IA Day Los Angeles 2017

Transcript

1. Our Trusty Friend, Information Architecture

2. thx

3. 1999

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6. So what did that mean In Terms of Actual Work

7. Research & Design

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11. 2002 The Stock Market Loses $5 Trillion Trillion

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13. Btw I’m Nate Bolt

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16. PLEASE BUY THIS BOOK

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18. ethn.io

19. of information architecture at work Stories 3

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23. 2007

24. Good Listening

25. $30B

26. 1) Contextual
 2) Time-aware
 3) Behavioral

27. 共感

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29. We can never have too much understanding about our products.”

    “
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34. Good Listening

35. 1) Relentlessly Logical
 2) Surprisingly Qualitative
 3) Fast

36. Quantitative research lets us test our assumptions, and qualitative research

    lets us find out what we don't know. “ ”
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38. 2004

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40. 2011

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43. $4B

44. Good Listening

45. 1) Behavioral 2) Fast 3) Collaborative

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47. The Myth: Great interfaces are built by logic and lone

    genius(es)

48. The Truth: Great Interfaces come from Other Great Interfaces

49. More Truth: Imaginative research facilitates invention

50. fin.

51. • Mental Models by Indi Young • Just Enough Research

    by Erika Hall • Cognition in The Wild by Ed Hutchins • Complete Beginner's Guide to Design Research • Observing the User Experience: A Practitioner's Guide to User Research • Mah book, duh A Deeper Research Dive

52. ethn.io 20% of first 3 Months WORLDIADAY

53. nate@ethn.io @boltron Nate Bolt