World IA Day Los Angeles 2017

Our old friend, information architecture

Transcript

1. Our Trusty Friend, Information Architecture
2. thx
6. So what did that mean In Terms of Actual Work
7. Research & Design
11. 2002 The Stock Market Loses $5 Trillion Trillion
13. Btw I’m Nate Bolt
16. PLEASE BUY THIS BOOK
18. ethn.io
19. of information architecture at work Stories 3
24. Good Listening
25. $30B
26. 1) Contextual
 2) Time-aware
 3) Behavioral
27. 共感
29. We can never have too much understanding about our products.” “
34. Good Listening
35. 1) Relentlessly Logical
 2) Surprisingly Qualitative
 3) Fast
36. Quantitative research lets us test our assumptions, and qualitative research lets us find out what we don't know. “ ”
43. $4B
44. Good Listening
45. 1) Behavioral 2) Fast 3) Collaborative
47. The Myth: Great interfaces are built by logic and lone genius(es)
48. The Truth: Great Interfaces come from Other Great Interfaces
49. More Truth: Imaginative research facilitates invention
50. fin.
51. • Mental Models by Indi Young • Just Enough Research by Erika Hall • Cognition in The Wild by Ed Hutchins • Complete Beginner's Guide to Design Research • Observing the User Experience: A Practitioner's Guide to User Research • Mah book, duh A Deeper Research Dive
52. ethn.io 20% of first 3 Months WORLDIADAY
53. nate@ethn.io @boltron Nate Bolt