Brander Deck October 2014

Transcript

1. Seed Financing Deck - October 2014 Private and Confidential - robert@branderapp.com
2. Company Overview! Who We Are Our Vision The Product The Opportunity Democratizing social media influencer marketing. Brander is the first mobile- first app that allows everyone to be a social media influencers and instantly share/create branded content, at scale. We are tackling a potential addressable market of $140 billion including small and medium-sized businesses. We are providing a simple, scalable solution that will be utilized by social media users globally. Brander is a dynamic customer acquisition platform that connects hyper- targeted influencers at all levels with appropriate brands. Influencers receive campaigns though our mobile application. What is Brander?
3. Problem: Brands Reaching hyper-targeted influencers, at scale Need an easy way to reach hyper-targeted influencers, at scale $214B! in 2018! Global Digital Ad Spend (US$ Billions)! Source: eMarketer 0.! 75.! 150.! 225.! 2012! 2014! 2016! 2018!
4. Problem: Influencers Monetizing Exposure Social media users want a way to monetize.
5. Current Campaign Process! Who We Are Who We Are There has to be a better way! 1. Brands realize that they need to incorporate Influencer marketing into their social strategy. 2. Founders, brand managers etc. then have to identify the right influencers and reach out to them individually, using any contact method they can find. 3. Once contact is established, Influencers and companies will need to come to an agreement on the terms. This process can take days. Influencers will either agree, counter, or pass on participating in the campaign after lengthy exchanges negotiating price points, creative, content and time to post. 4. Once the terms have been set, the brand manager must monitor posting activity; verifying that the influencers have posted the correct campaign at the correct time. 5. After hours or days of back and forth with the influencers, the campaign is set and they post. The brand manager is now in charge of tracking engagements and comments on each post to report back to the brand. 6. Repeat for all other influencers and campaigns 7. Problem solved?? 24 hours! 1-5 days! 24 hours! 48 hours!
6. Solution! Campaign Control An easy-to-use app for influencers to instantly post campaigns, at scale Powerful Technology! Mobile! Platform! Pricing! Universal Product Solutions ! (Instant campaigns, UGC, Location based)! Personal! (large spends have account representatives)! Largest mobile network of trusted influencers long and mid tail!
7. Solution! Instant Conversation Authentic people with authentic things to say, on brand Campaign successful Influencers earn cash rewards for becoming brand advocates
8. 52 Million! Reach Existing Campaign! Proven Social Success •  Goal: build social presence from scratch and generate app downloads.! •  2,000,000+ engagements! •  Reach on Instagram: 52M •  Profile Amplification: 56K+ •  250,000 app downloads on iOS 2,000,000+ Engagements 250,000! Downloads
9. Competition! Always Compatible Brander incorporates all social networks Brander handles large and the long tail of paid social marketing $25,000 +! Campaigns
10. Brander Labs Long Term Strategy Brander will use its curated network, and analytics to launch new consumer facing apps its tech team develops. Brander Labs Strategy: • The Brander team brainstorms an idea for a mobile product (games, social, messaging, etc.) to incubate • The tech team builds an MVP to test • Design team creates UI/UX • Using the expertise, backend, and scaled network, Brander will promote and market its own apps • Brander will continue to test and push new products monthly
11. Robert Graham Co-founder Ethan Czahor! Co-founder Oren Rosenbaum ! Co-founder Team! Who We Are Philip Elias ! Advisor Howard Marks! Advisor
12. The Seed Round! Raising: $1M How much are we raising We are raising $1,000,000 in seed capital Round Terms Convertible note, with a cap of $4,000,000. 20% discount With $1M Raise -  Increase ad sales team! -  Upgrade platform database! - Build Android & build new iOS! - New Analytics Backend to further campaign efficiency (scraping)! -  Long Tail influencers! -  Location capture! -  UGC approval! -  Instant campaign activation! - Focused on building Instagram, Twitter, Facebook, and Snapchat - Update pricing and grouping algorithm, integrated with analytics! - Design, build and implement customer/brand dashboard & login Today - Have a MVP-beta product (utilizing mostly email to manage campaigns)! - 1,500+ influencers! - $300,000 revenue run rate! - Focused on Instagram! - Fragmented analytics & algorithm integration! - No backend for customer/brand login
13. Robert Graham! Co-founder, CEO! robert@branderapp.com Ethan Czahor! Co-founder, Head of Product! ethan@branderapp.com