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How Machine Learning improves the UX of 500K merchants

How Machine Learning improves the UX of 500K merchants

A Shopify é uma empresa de vendas pela web originada em 2004 que possui mais de 500 mil mercadores utilizando a plataforma todos os dias, portanto, a experiência dos mercadores é parte fundamental do sistema. Nos últimos anos, a Shopify tem investido em técnicas de Aprendizado de Máquina com foco em reduzir o trabalho dos mercadores ao utilizar a plataforma, melhorando assim, a experiência dos usuários no sistema. Essa talk tem por objetivo explorar diferentes técnicas de Aprendizado de Máquina que podem ser aplicadas em diferentes contextos para a melhoria de um sistema web.

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Breno Freitas

June 09, 2018
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Transcript

  1. How Machine Learning improves the UX of 500K merchants

  2. How Machine Learning improves the UX of 500K merchants How

    Machine Learning improves the UX of 600K merchants Data
  3. Hi, I’m Breno! - Data Scientist @Shopify - M.Sc. in

    ML - Web Dev for many years - Beanie collector (15 so far) - @brenolf_ (Twitter) - @brenolf (GitHub) - //breno.io
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  8. Currency helped scaling human production.

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  14. Tech shaped the way we interact with products.

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  16. 175 600k Shopify in numbers* $1B $55B

  17. So much DATA!

  18. Almost everything now can be done by just asking

  19. Searches on AI over time

  20. “A computer program is said to learn from experience E

    with respect to some class of tasks T and performance measure P, if its performance at tasks in T, as measured by P, improves with experience E.”
  21. ...but experience requires information!

  22. “Rule #1: Don’t be afraid to launch a product without

    machine learning.”
  23. How we did it at Shopify

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  26. Dashboards

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  29. Shopify Capital

  30. Provide merchants timely access to affordable funding to help them

    grow
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  32. Merchants might use data as a trust score of their

    performance!
  33. Order Risk

  34. 2013

  35. 2014

  36. 2015

  37. 2016

  38. 2017

  39. Main Takeaways

  40. Thanks! @brenolf_ //breno.io shopify.com/careers