How Machine Learning improves the UX of 500K merchants

A Shopify é uma empresa de vendas pela web originada em 2004 que possui mais de 500 mil mercadores utilizando a plataforma todos os dias, portanto, a experiência dos mercadores é parte fundamental do sistema. Nos últimos anos, a Shopify tem investido em técnicas de Aprendizado de Máquina com foco em reduzir o trabalho dos mercadores ao utilizar a plataforma, melhorando assim, a experiência dos usuários no sistema. Essa talk tem por objetivo explorar diferentes técnicas de Aprendizado de Máquina que podem ser aplicadas em diferentes contextos para a melhoria de um sistema web.

Transcript

1. How Machine Learning improves the UX of 500K merchants
2. How Machine Learning improves the UX of 500K merchants How Machine Learning improves the UX of 600K merchants Data
3. Hi, I’m Breno! - Data Scientist @Shopify - M.Sc. in ML - Web Dev for many years - Beanie collector (15 so far) - @brenolf_ (Twitter) - @brenolf (GitHub) - //breno.io
8. Currency helped scaling human production.
14. Tech shaped the way we interact with products.
16. 175 600k Shopify in numbers* $1B $55B
17. So much DATA!
18. Almost everything now can be done by just asking
19. Searches on AI over time
20. “A computer program is said to learn from experience E with respect to some class of tasks T and performance measure P, if its performance at tasks in T, as measured by P, improves with experience E.”
21. ...but experience requires information!
22. “Rule #1: Don’t be afraid to launch a product without machine learning.”
23. How we did it at Shopify
26. Dashboards
29. Shopify Capital
30. Provide merchants timely access to affordable funding to help them grow
32. Merchants might use data as a trust score of their performance!
33. Order Risk
39. Main Takeaways
40. Thanks! @brenolf_ //breno.io shopify.com/careers