AD-hightliger Final Presentation

Transcript

1. Highlighter 1st Taiwan and Japan Joint Hackday 2015 Darai (JP) Naoko Hiraya (JP) Bryan Cheng (TW) Tim Weng (TW) Tsung-Yu Lee (TW) Norman Huang (TW) 1 AD Team #2
2. 1st Taiwan and Japan Joint Hackday 2015 NOT TO BLOCK BUT RECOMMEND 2
3. Chrome extension 1st Taiwan and Japan Joint Hackday 2015 3
4. Chrome extension 1st Taiwan and Japan Joint Hackday 2015 4 User log history
5. We track ADs which user is interested in and highlight them. IMAGE AD content IMAGE AD IMAGE AD Text AD descriptiondescription What’s AD-Highlighter 1st Taiwan and Japan Joint Hackday 2015 I don’ t like category. green I likes category. red content
6. We gather ADs into a region where user is likely to click them. Gather ADs content IMAGE AD 1st Taiwan and Japan Joint Hackday 2015 What’s AD-Highlighter IMAGE AD Text AD descriptiondescriptio n IMAGE AD
7. Gather Recomme nded ADs content IMAGE AD IMAGE AD Sponsored by 1st Taiwan and Japan Joint Hackday 2015 What’s AD-Highlighter IMAGE AD Text AD descriptiondescriptio n We track region user like to click and put hilight Ads in it. Demo
8. How to analyze Analyze user’s browser history and his action of clicking/deleting ADs to know his interests. 1st Taiwan and Japan Joint Hackday 2015
9. • What’s hack project we want to do – Analyze user’s interests by using his browser history & his action to click ADs. – According to user’s behaviors, rearrange and highlight ADs to recommend. • How we build – Chrome extension with MongoDB as a backend server. • Our plan for the future – This idea can be applyed to iOS Safari extention in the future! AD Highlighter 9
10. e.g. 10
11. e.g. 11 User likes 2 ads on this page, and tends to click ads on top of page.
12. 12 AD-highlighter removes/recommends ads, and show the result to user
13. Daiki Arai Naoko Hiraya Bryan Cheng Tsung-Yu Lee Tim Weng Team Norman Huang 13
14. Travel Shopping Gam es Sports Fashion M usic Finance 0.8, 0.1, 0.25, 0.4, 0.67 0.11 0.66, 0.88, 0.11, 0.21, 0.65 Appendix Categorize and score user’s interests by browser history. The scores will be dynamically changed by every page access. 1st Taiwan and Japan Joint Hackday 2015 M ovies Celebrity Tech
15. And, rearrange ADs according to user interests. If text AD’s score is high, make it richer style. Access to landing page to get image Apply the image to text AD content Text AD descriptiondescription IMAGE AD IMAGE AD IMAGE AD Sponsored by 1st Taiwan and Japan Joint Hackday 2015 In the future