AD-hightliger Final Presentation

Transcript

1. Highlighter AD 1st Taiwan and Japan Joint Hackday 2015 Darai (JP) Naoko Hiraya (JP) Bryan Cheng (TW) Tim Weng (TW) Tsung-Yu Lee (TW) Norman Huang (TW) 1
2. 1st Taiwan and Japan Joint Hackday 2015 NOT TO BLOCK BUT TO RECOMMEND 2
3. by Chrome extension 1st Taiwan and Japan Joint Hackday 2015 3
4. Predict ADs which user is interested in and highlight them. IMAGE AD content IMAGE AD IMAGE AD Text AD descriptiondescription This user likes caty. red What’s AD-Highlighter 1st Taiwan and Japan Joint Hackday 2015
5. 1st Taiwan and Japan Joint Hackday 2015 Remove bad / not-interested ads from the page IMAGE AD content IMAGE AD IMAGE AD Text AD descriptiondescriptio n This user doesn’ t like category. green What’s AD-Highlighter 5 What’s AD-Highlighter
6. Gather all ads in one spot and show them as sponsors of the page. Customized the spot user by user. Gather ADs content IMAGE AD IMAGE AD Text AD descriptiondescription Sponsored by 1st Taiwan and Japan Joint Hackday 2015 What’s AD-Highlighter
7. ex. before 7
8. 8 ex. after
9. How to analyze Access user’s browser history and analyze his/her interests. 1st Taiwan and Japan Joint Hackday 2015
10. • What’s hack project we want to do – Analyze and score user’s interests by accessing to pages in browser history. – Categorize ADs and website by analyzing their page. – According to user’s behaviors, rearrange and highlight ADs that user is interested in. • How we build – Chrome extension with MySQL/MongoDB as backend server • Our plan for the future – This idea can be applied to iOS Safari extention in the future AD Highlighter 10
11. Daiki Arai Naoko Hiraya Bryan Cheng Tsung-Yu Lee Tim Weng Team Norman Huang 11
12. Travel Shopping Gam es Sports Fashion M usic … 0.8 0.1 0.25 0.4 0.67 0.11 0.66 Appendix Categorize and score user’s interests by browser history. The scores will be dynamically changed by every page access. 1st Taiwan and Japan Joint Hackday 2015
13. And, rearrange ADs according to user interests. If text AD’s score is high, make it richer style. Access to landing page to get image Apply the image to text AD content Text AD descriptiondescription IMAGE AD IMAGE AD IMAGE AD Sponsored by 1st Taiwan and Japan Joint Hackday 2015 What’s AD-Highlighter