waiting 5 seconds. 1 second delay in page response can result in a 7% reduction in conversions If the product is making $100.000 per day, a 1 second page delay could potentially cost you $2.5 million in lost sales every year source: e-commercefacts.com, kissmetrics.com
they are expensive! Minimize and gzip the assets, PLEASE! Redirection on client-side is bad Use image sprites as much as you can Clean and reusable markup
in your SASS/LESS files Universal selectors are the least efficient * { } *#maincontent { } input[type=”text”] { } span.icon.share.white { } // bad .icon-share-white { } // good .main-page #content .container .grid .span12 .left-col .btn { } Chaining is not über-cool either