11_Smarkio_Chatbot_AutomaçãoMarketing

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1. CHATBOT & AUTOMATION Nuno Morais
2. #DIGITALIZATION Consulting arm of the Group. We are the profound dynamic transformation of business activities, processes and models enabling new types of innovation through a digital experience. NEW! Impacting Group owns and controls companies in the Digital Business Technology Based. Founded in 2007 in Portugal, the group has succeeded to grow internationally, sustained by its R&D investment. Impacting Group was also able to spin-off some of the technologies, namely Emailbidding and Smark.io #PUBLISHING Content Publishers. Owns and operates several web sites in 17 countries. Buys millions € per year for lead generation in several categories. CAGR 5 YEARS 25% #LEADGEN Owns and operates several web sites in Brazil. Generates leads for leading Telecom and Auto companies. 87% #EMAILMARKETING Marketplace for Email marketing. Operates in Europe and Latin America. 72% #MARKETINGAUTOMATIO N Marketing Automation and chatbot SAAS. Tracks users digital conversion funnel, optimising acquisition, enrichment, qualification, nurturing, sales and customer service. 1848% 100 dedicated professionals Thousands of great ideas 17 Countries GROUP 10.5M SALES 37% TOTAL REVENUE CAGR 5 YEARS CAGR 2 YEARS CAGR 1 YEAR CAGR% 5 YEARS
3. CHATBOTS - REASONS WHY Conventional Interface of population use instant messaging 43% of adult population have smartphone 53% WhatsApp annual growth in use 36% 1st REASON FB Messenger annual growth in use 42% 2017, Facebook atinge Nova meta, https://shifter.pt/2017/06/facebook-utilizadores/
4. CHATBOTS – REASONS WHY Chatbots evolution 2nd REASON JANUARY 2017 MARCH 2015 SEARCH FOR CHATBOTS THE FACEBOOK LAUNCH A MESSAGING PLATFORM WITH CHATBOTS
5. CHATBOT ACTIVITIES HUMAN INTERACTION AUTOMATION => GREATER EFFICIENCY EFFECTIVENESS? 3rd REASON
7. MOST IMPORTANT CASES WITH FACTUAL NUMBERS Cost Reduction Increase Productivity “Chatbots could significantly cut customer service and sales cost” 2016, BI Intelligence, The Chatbots Explainer
8. ONLINE DATA ENRICHMENT PRODUCTIVITY INCREASE LEAD GENERATION
9. “ The adoption of Smarkio's chatbot was a very simple process from the moment the project was conceived, from the definition of KPIs to implementation. The Smarkio team was always present in both the implementation and the constant search for optimization of the model, which proved to be fundamental to the excellent results we have achieved in capturing leads.” Director de E-commerce | Phone House PRODUCTIVITY INCREASE - CASE
10. FAQ CUSTOMER SERVICE COST REDUCTION - CONTACT CENTER
11. Validação automática de dados Segmentação dos usuários Imagens dos cartões contratados pelo cliente apresentadas em slide menu Validação positiva com perguntas aleatórias COST REDUCTION - CASE
12. Campos de informação dinâmica Opção de falar com operador humano apresentada após cliente ter selecionado uma das opções do menu Consulta em tempo real de webservice para personalização da conversa Menu de navegação nos temas com maior procura Submenu de navegação com opção de voltar no menu anterior Cálculo automático de parcelas COST REDUCTION - CASE
13. SO, CHATBOTS ARE COOL BECAUSE THEY ARE... MOBILE SUITED CONVERSATIONAL EFFECTIVE WHERE IS THE CLIENTS AND... AI is the future! ...
14. HOWEVER 1 - ARTIFICIAL INTELIGENCE Natural Language Understanding - COMPUTER SCIENCE Machine Learning
15. HOWEVER 2 - CONVERSATION IS NOT SIMPLE - SMALL CHANGES IN CONVERSATION LEADS TO GREATER ENGAGEMENT
16. CHATBOT AUTOMATION HOWEVER 3
17. DON’T LET THAT INFORMATION BE A ‘ONE OFF’... - GET TO KNOW THE USER BEHIND THE CHAT: - NAVIGATON HISTORY - SOCIODEMOGRAPHIC DATA - PREFERENCES ON PREVIOUS CAMPAIGNS (EMAIL, SMS) - DEVICES AND LOCATION - GET ALL THIS INTO A UNIFIED CUSTOMER RECORD USING IT FOR YOUR MARKETING ACTIVITIES - IN MESSAGING SYSTEMS (FB MAINLY) USE THE OPEN DOOR TO SEND VALUABLE INFORMATION TO THE USER, NOW AND THEN...
18. IN SUMMARY, IF YOU HAVEN’T DONE SO... BRING ONBOARD A GOOD TEAM AND START USING CHATBOTS & AUTOMATION TO GET THOSE RESULTS FAST!
19. USE CASES
20. Automation replaced 800,000 workers… then created 3.5 million new jobs.
21. SMARKIO NUNO MORAIS nuno.morais@smark.io www.smark.io Feedback do dia no email!