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11_Smarkio_Chatbot_AutomaçãoMarketing

 11_Smarkio_Chatbot_AutomaçãoMarketing

bwd Digital Transformation

October 10, 2017
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  1. #DIGITALIZATION Consulting arm of the Group. We are the profound

    dynamic transformation of business activities, processes and models enabling new types of innovation through a digital experience. NEW! Impacting Group owns and controls companies in the Digital Business Technology Based. Founded in 2007 in Portugal, the group has succeeded to grow internationally, sustained by its R&D investment. Impacting Group was also able to spin-off some of the technologies, namely Emailbidding and Smark.io #PUBLISHING Content Publishers. Owns and operates several web sites in 17 countries. Buys millions € per year for lead generation in several categories. CAGR 5 YEARS 25% #LEADGEN Owns and operates several web sites in Brazil. Generates leads for leading Telecom and Auto companies. 87% #EMAILMARKETING Marketplace for Email marketing. Operates in Europe and Latin America. 72% #MARKETINGAUTOMATIO N Marketing Automation and chatbot SAAS. Tracks users digital conversion funnel, optimising acquisition, enrichment, qualification, nurturing, sales and customer service. 1848% 100 dedicated professionals Thousands of great ideas 17 Countries GROUP 10.5M SALES 37% TOTAL REVENUE CAGR 5 YEARS CAGR 2 YEARS CAGR 1 YEAR CAGR% 5 YEARS
  2. CHATBOTS - REASONS WHY Conventional Interface of population use instant

    messaging 43% of adult population have smartphone 53% WhatsApp annual growth in use 36% 1st REASON FB Messenger annual growth in use 42% 2017, Facebook atinge Nova meta, https://shifter.pt/2017/06/facebook-utilizadores/
  3. CHATBOTS – REASONS WHY Chatbots evolution 2nd REASON JANUARY 2017

    MARCH 2015 SEARCH FOR CHATBOTS THE FACEBOOK LAUNCH A MESSAGING PLATFORM WITH CHATBOTS
  4. MOST IMPORTANT CASES WITH FACTUAL NUMBERS Cost Reduction Increase Productivity

    “Chatbots could significantly cut customer service and sales cost” 2016, BI Intelligence, The Chatbots Explainer
  5. “ The adoption of Smarkio's chatbot was a very simple

    process from the moment the project was conceived, from the definition of KPIs to implementation. The Smarkio team was always present in both the implementation and the constant search for optimization of the model, which proved to be fundamental to the excellent results we have achieved in capturing leads.” Director de E-commerce | Phone House PRODUCTIVITY INCREASE - CASE
  6. Validação automática de dados Segmentação dos usuários Imagens dos cartões

    contratados pelo cliente apresentadas em slide menu Validação positiva com perguntas aleatórias COST REDUCTION - CASE
  7. Campos de informação dinâmica Opção de falar com operador humano

    apresentada após cliente ter selecionado uma das opções do menu Consulta em tempo real de webservice para personalização da conversa Menu de navegação nos temas com maior procura Submenu de navegação com opção de voltar no menu anterior Cálculo automático de parcelas COST REDUCTION - CASE
  8. SO, CHATBOTS ARE COOL BECAUSE THEY ARE... MOBILE SUITED CONVERSATIONAL

    EFFECTIVE WHERE IS THE CLIENTS AND... AI is the future! ...
  9. HOWEVER 2 - CONVERSATION IS NOT SIMPLE - SMALL CHANGES

    IN CONVERSATION LEADS TO GREATER ENGAGEMENT
  10. DON’T LET THAT INFORMATION BE A ‘ONE OFF’... - GET

    TO KNOW THE USER BEHIND THE CHAT: - NAVIGATON HISTORY - SOCIODEMOGRAPHIC DATA - PREFERENCES ON PREVIOUS CAMPAIGNS (EMAIL, SMS) - DEVICES AND LOCATION - GET ALL THIS INTO A UNIFIED CUSTOMER RECORD USING IT FOR YOUR MARKETING ACTIVITIES - IN MESSAGING SYSTEMS (FB MAINLY) USE THE OPEN DOOR TO SEND VALUABLE INFORMATION TO THE USER, NOW AND THEN...
  11. IN SUMMARY, IF YOU HAVEN’T DONE SO... BRING ONBOARD A

    GOOD TEAM AND START USING CHATBOTS & AUTOMATION TO GET THOSE RESULTS FAST!