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11_Smarkio_Chatbot_AutomaçãoMarketing

 11_Smarkio_Chatbot_AutomaçãoMarketing

bwd Digital Transformation

October 10, 2017
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  1. CHATBOT &
    AUTOMATION
    Nuno Morais

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  2. #DIGITALIZATION
    Consulting arm of the Group.
    We are the profound dynamic
    transformation of business
    activities, processes and
    models enabling new types of
    innovation through a digital
    experience.
    NEW!
    Impacting Group owns and controls companies in the Digital Business
    Technology Based. Founded in 2007 in Portugal, the group has succeeded to
    grow internationally, sustained by its R&D investment. Impacting Group was
    also able to spin-off some of the technologies, namely Emailbidding and
    Smark.io
    #PUBLISHING
    Content Publishers.
    Owns and operates several
    web sites in 17 countries.
    Buys millions € per year for
    lead generation in several
    categories.
    CAGR
    5 YEARS
    25%
    #LEADGEN
    Owns and operates several
    web sites in Brazil. Generates
    leads for leading Telecom
    and Auto companies.
    87%
    #EMAILMARKETING
    Marketplace for Email
    marketing. Operates in
    Europe and Latin America.
    72%
    #MARKETINGAUTOMATIO
    N
    Marketing Automation and
    chatbot SAAS. Tracks users
    digital conversion funnel,
    optimising acquisition,
    enrichment, qualification,
    nurturing, sales and customer
    service.
    1848%
    100 dedicated
    professionals
    Thousands of
    great ideas
    17 Countries
    GROUP
    10.5M
    SALES
    37%
    TOTAL
    REVENUE
    CAGR
    5 YEARS
    CAGR
    2 YEARS
    CAGR
    1 YEAR
    CAGR%
    5 YEARS

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  3. CHATBOTS - REASONS WHY
    Conventional Interface
    of population use
    instant messaging
    43%
    of adult population
    have smartphone
    53%
    WhatsApp
    annual growth
    in use
    36%
    1st REASON
    FB Messenger
    annual growth
    in use
    42%
    2017, Facebook atinge Nova meta, https://shifter.pt/2017/06/facebook-utilizadores/

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  4. CHATBOTS – REASONS WHY
    Chatbots evolution
    2nd REASON
    JANUARY 2017
    MARCH 2015
    SEARCH FOR CHATBOTS
    THE FACEBOOK LAUNCH A
    MESSAGING PLATFORM WITH
    CHATBOTS

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  5. CHATBOT ACTIVITIES
    HUMAN
    INTERACTION
    AUTOMATION
    => GREATER
    EFFICIENCY
    EFFECTIVENESS?
    3rd REASON

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  7. MOST IMPORTANT CASES WITH FACTUAL NUMBERS
    Cost Reduction
    Increase Productivity
    “Chatbots could significantly cut customer service and sales cost”
    2016, BI Intelligence, The Chatbots Explainer

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  8. ONLINE DATA
    ENRICHMENT
    PRODUCTIVITY INCREASE
    LEAD
    GENERATION

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  9. “ The adoption of Smarkio's chatbot was a very simple process from the
    moment the project was conceived, from the definition of KPIs to
    implementation. The Smarkio team was always present in both the
    implementation and the constant search for optimization of the model,
    which proved to be fundamental to the excellent results we have achieved
    in capturing leads.”
    Director de E-commerce | Phone House
    PRODUCTIVITY INCREASE - CASE

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  10. FAQ CUSTOMER
    SERVICE
    COST REDUCTION - CONTACT CENTER

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  11. Validação automática de dados
    Segmentação dos usuários Imagens dos cartões
    contratados
    pelo cliente apresentadas em
    slide menu
    Validação positiva com
    perguntas aleatórias
    COST REDUCTION - CASE

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  12. Campos de informação
    dinâmica
    Opção de falar com operador
    humano apresentada após
    cliente ter selecionado uma das
    opções do menu
    Consulta em tempo real de
    webservice para personalização
    da conversa
    Menu de navegação nos temas
    com maior procura
    Submenu de navegação com
    opção de voltar no menu
    anterior
    Cálculo automático de parcelas
    COST REDUCTION - CASE

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  13. SO, CHATBOTS ARE COOL BECAUSE THEY ARE...
    MOBILE SUITED
    CONVERSATIONAL
    EFFECTIVE
    WHERE IS THE CLIENTS
    AND...
    AI is the future!
    ...

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  14. HOWEVER
    1
    - ARTIFICIAL INTELIGENCE
    Natural Language Understanding
    - COMPUTER SCIENCE
    Machine Learning

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  15. HOWEVER
    2
    - CONVERSATION IS NOT SIMPLE
    - SMALL CHANGES IN CONVERSATION
    LEADS TO GREATER ENGAGEMENT

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  16. CHATBOT
    AUTOMATION
    HOWEVER
    3

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  17. DON’T LET THAT INFORMATION BE A ‘ONE OFF’...
    - GET TO KNOW THE USER BEHIND THE CHAT:
    - NAVIGATON HISTORY
    - SOCIODEMOGRAPHIC DATA
    - PREFERENCES ON PREVIOUS CAMPAIGNS (EMAIL, SMS)
    - DEVICES AND LOCATION
    - GET ALL THIS INTO A UNIFIED CUSTOMER RECORD
    USING IT FOR YOUR MARKETING ACTIVITIES
    - IN MESSAGING SYSTEMS (FB MAINLY) USE THE OPEN
    DOOR TO SEND VALUABLE INFORMATION TO THE USER,
    NOW AND THEN...

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  18. IN SUMMARY, IF YOU HAVEN’T DONE SO...
    BRING ONBOARD A GOOD TEAM AND
    START USING CHATBOTS & AUTOMATION TO GET
    THOSE RESULTS
    FAST!

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  19. USE CASES

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  20. Automation replaced 800,000 workers…
    then created 3.5 million new jobs.

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  21. SMARKIO
    NUNO MORAIS
    [email protected]
    www.smark.io
    Feedback do dia no email!

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