Nine Patterns Among Virtuoso UX Teams

Nine Patterns Among Virtuoso UX Teams

UPDATE: I've published the written version here:

Creating and managing teams that iterate, build, and ship quality projects is one of the most challenging things to master in our industry. And to ship quickly and consistently? Even more challenging.

Drawing on interviews with teams at the likes of Twitter and Kickstarter, as well as his own background running Authentic Jobs (, Cameron will share several patterns that are common among great user experience teams. You’ll discover successful prototyping tools, hiring methods, the importance of establishing a strong team culture, the role of collaboration and isolation, and more. Whether you’re manager, team lead, or team member, you’ll return to work apt to craft a virtuoso UX team.

(Presentation given at Future Insights Live 2013: )


Cameron Moll

May 02, 2013


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    HIRE WITH YOUR HEAD 1) Treat hiring like any other

    process your team has mastered, and give it the structure it deserves. 2) Understand that accurate interviewing is about fact- finding, not about asking clever questions. 3) Measure job competency, not interviewing aptitude. 4) Define the job to be done, and ask: “How has your background prepared you for this position?” 5) Require justification for ‘no’ votes.
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    NOAK STOKES, BOLD Skills can be taught, but working with

    a jerk is no fun for anyone.” “
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    c =∑ n h=1 {hg ׃ } (s,o) See the

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    DANIEL MALL, SUPERFRIENDLY Let’s change the phrase ‘designing in the

    browser’ to ‘deciding in the browser.’” “
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    TONY FADELL, NEST CEO Any company that fails to act

    like a startup is doomed to fail at some point.” “
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    ROB FOSTER, MYSTERIOUS TROUSERS When you’re in a state of

    flow, it feels almost superheroic.” Source: “
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    THE “GOOGLE BUMP” Even the length of the lines inside

    the cafeteria are designed to make sure Google employees talk to others they don’t necessarily work with. Source:
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    JOURNAL OF CONSUMER RESEARCH A moderate level of ambient noise

    induces processing disfluency, which leads to abstract cognition and consequently enhances creativity.” Source: “
  36. 67.

    Instead of burying oneself in a quiet room trying to

    figure out a solution, ... a relatively noisy environment (such as a café) may trigger the brain to think abstractly, and thus generate creative ideas.” “
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    NINE Every six weeks, two hours are spent watching users

    interact with the product. Source: Jared Spool (
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    JARED SPOOL, UIE Hours of useless meetings could be replaced

    with just a couple hours of testing to see what users are really doing.” “
  41. 72.

    The Three Qs for Great User Experience Design Build

    a Team They’ll Never Leave: The 4 Things That Matter Big Spaceship: Ready to Go Big? Why We (Still) Believe in Working Remotely Velocity vs. Quality Rework by Jason Fried, David Heinemeier Hansson