our phones or tucked into our backpacks. We photograph ourselves at home making dinner, with friends at parties, at school, at work, and out and about, and upload these images to the cloud, tagging the subjects ourselves, or letting a social network do the tagging for us with face detection algorithms.
» I was taking a photo in front of a parked Mercedes from a low POV. When I got up and looked over the car I saw her stand like this... I aimed, pressed and I even said "Headshot !"... she didn't notice a thing... ~Jeff Krol via Flickr photostream
and, in some cases, skin texture to blend into their environment, using beautiful camouflage patterns to hide themselves from predators. Some species also use skin color to communicate.
to a simple software application, accessible across devices. When that photograph is accessed on a web-connected device, the digital watermark prompts the photographer to send the garment-wearer a message with a preview of the image and a request for permission to reveal her. In this software application, the garment-wearer can approve or deny the request, grant permission to use it through a Creative Commons license or, in turn, communicate with the photographer to request his permission to share the image herself. If permission is granted, she can use the software to publish the image across her social profile. If she denies permission, the photograph will stay as-is, and she will remain invisible.
reassert control of their digital identities, and restore the reasonable expectation of privacy that was first addressed as a right in the United States in 1890. Some may use this technology to hide from the cameras. Others may use the images for self promotion as they map their movements across the social network. Either way, we believe individuals should have full control of their digital presence from the moment of documentation. We should not be forced to reconcile ourselves to an unfiltered online presence programmed as the default by transnational corporations and government entities. This textile seeks to restore the balance.