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10speak Pitch Deck - The Mobile Calendar (publi...

Avatar for Chad Kruse Chad Kruse
December 18, 2013

10speak Pitch Deck - The Mobile Calendar (public domain)

This is an old deck from a the company that made me realize I needed to focus on a startup that make the world a better place. I simply wasn't passionate enough about yet another productivity tool. See slide 2 for copyright info...use anything but the logo.

Avatar for Chad Kruse

Chad Kruse

December 18, 2013
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  1. 10speak logo is copyright 10speak, Inc. Everything else in this

    document is open sourced under the MIT license. Feel free to use at your discretion. If you develop this app, sign me up as a beta user! [email protected] This deck has been open sourced (12/2013) Wednesday, December 18, 13
  2. We’re using an outdated paradigm for time Outlook established it

    15 years ago They called it calendaring Desktop was king Our hypothesis The mobile era demands an entirely new time paradigm Wednesday, December 18, 13
  3. The Problem Established by this When mobile meant this iCal

    made it pretty Google put it in the cloud But what about mobile? Wednesday, December 18, 13
  4. The Outlook framework doesn’t fit the mobile world We are

    in front of our machines for 8 hours Work is the center of the universe Static - schedule and forget What I have to do later The Outlook framework assumes static, pre-scheduled time. Mobile is real-time, dynamic, and has higher resolution We’re awake for 16.3 hours ands;closed My iPhone is as much play as it is work Real-time & dynamic What do I want to do now Old paradigm - it’s a desktop world Mobile = persistent connection Wednesday, December 18, 13
  5. Everyone is solving the wrong problem • It’s not scheduling

    (e.g. Tungle.me) • it’s that scheduling shouldn’t have to happen anymore • It’s not sharing what I’m doing (e.g. Plancast) • it’s finding someone to do something with Wednesday, December 18, 13
  6. Focus on the whitespace Our Approach The time graph will

    be won not by what’s on your calendar, but what’s not on your calendar. -Forget pre-scheduling -Forget todo lists -Not what I HAVE to do -But what I WANT to do -NOW Wednesday, December 18, 13
  7. How we win • Get people off the Outlook paradigm

    by having them carve-out time from their Outlook calendars. • To do things they WANT to do, not things they HAVE to do • Carve out enough time from the old paradigm, and you have the data to create the new paradigm Wednesday, December 18, 13
  8. Roadmap • 10speak - testing the resolution hypothesis • 10speakNOW

    - testing the real-time hypothesis • ??? - testing the carve-out hypothesis • WhatWhenNow - testing consumer demand Slide not finished [need to define resolution] [need to define real-time] [need to define carve-out] [need to explain WhatWhenNow Wednesday, December 18, 13
  9. more time to engage with people, places, things, and new

    experiences Our mission is to help people create more of it... Our focus is time Wednesday, December 18, 13
  10. Roadmap • Who • What • When Show a vertical

    line. Show new tags/boxes hanging off that to show the roadmap Slide not finished Wednesday, December 18, 13
  11. IP • Scheduling algorithm (the time graph) - We know

    better than you do when you are available • Email capture - Easy to grab the From, but not the twice removed From Wednesday, December 18, 13
  12. What everyone else is thinking What the VCs are thinking

    What the hackers are thinking What the designers are thinking Disrupt executive assistants, create the social calendar True cross-platform sync Touch interface = new UI opportunities but it’s more than scheduling and meeting but it’s more than that but seriously, another to-do app?!? Wednesday, December 18, 13