which offers services for all occasions, reviews and a social community within the beauty industry 2. MakeUpMe is a makeup & hair team which offers services for all occasions, raising support & awareness through beauty for women with cancer Tuesday, 20 November 12
hair and make up team, with experCse in all areas of innovaCve beauty, fashion and photographic design. Make Up Me currently needs a face liD, a new design and a new interacCve and personal feel including social media and SEO. My aim would be to redesign the site and the brand, expand the business and change its direcCon and give it more of an online presence in all aspects. I would like to give clients and internet browsers more reason to return to the site or stay on it longer, other than to look at the work and prices. I would like to add reviews and social media like pinterest and facebook which will allow them to look at new things each week and interact within a community, jobs for arCsts and news. Tuesday, 20 November 12
enhance their appearance. Every day they are used to cover imperfecCons, enhance or change features, to make people look and feel beKer, for vanity, media and medical reasons. There will always be a demand for cosmeCcs as although they are not a necessity, image is everything. When it comes to a woman's beauty, it seems that the classic English rose is now not quite as natural as she once was. With ever more women turning to their trusty make-‐up bag, latest research from MINTEL finds the value of the BriCsh cosmeCcs market blossoming. While consumers have no control over what happens with naConal economics, they can control their personal appearance and it seems that today, this is exactly what they are doing. Indeed, according to latest research from Mintel in to colour cosmeCcs, make-‐up displays just how recession-‐proof the sector is, with UK retail sales of colour cosmeCcs puSng on a good performance in 2011, with market value up by over 8% from 2010 (when the market was valued at £1.28 billion) shoring up sales of a stunning £1.38 billion.When it comes to individual spending on make-‐up, BriCsh women well outpace their female companions in the other three countries. Not everyone knows how to use cosmeCcs or has the confidence to use them. Some people will just use them for special occasions or events. They will always be used in media, adverCsing and promoCon. Department stores, You Tube and print magazines all assist and aid women on how to do their make up and hair. Hairdressers and beauty salons offer services that the client can go to for their hair and make up. There are mobile beauCcians and make up arCsts that also offer services of a similar nature for both real people and businesses. Magazines and print media also discuss reviews of products but are generally done by professionals. In redesigning my website I will give my business more of an online presence as well as allow clients to see previous work. Currently a lot of my work comes from word of mouth as my current site is not very acCve. Adding more social media and reviews will encourage more repeat traffic to my webpage as the user can be more interacCve. The client can come to the site to view work, to find services and price and further contact details. The client can also see details of what the business has been up to via the news feed/blog and can interact and comment. If the client would like any advice on product or service the client can enter a forum and talk to others with similar quesCons or search more informaCon on a product or service they would like to find out more about following other clients personal reviews and recommendaCons. The client can also share this informaCon publicly or if they have an account can store the informaCon privately as well as informaCon about the services they use from us, personal reviews and shared images. Product recommendaCons and reviews can later on be used for affiliate markeCng. MARKET RESEARCH Tuesday, 20 November 12
hair and make up agency, with experCse in all areas of innovaCve beauty, fashion and photographic design. Make Up Me currently needs a face liD, a new design and a new interacCve and personal feel including social media and SEO. My aim would be to redesign the site and the brand, expand the business and change its direcCon and give it more of an online presence in all aspects. I would like to give clients and browsers more reason to return to the site or stay on it longer and support a cause that’s close to my heart. I would like to add news and social media like pinterest and facebook, which will allow people to come up with campaigns to support women with cancer who need support with make up and hair. Tuesday, 20 November 12
is crowed and compeCCve, populated with thousand of independent beauty salons and mobile therapists the number of designer salons is increasing, with large companies such as Elizabeth Arden and Clarins providing treatments in a variety of venues, including department stores. AddiConally, hundreds of leisure service providers, such as hotels, spars and health clubs offer beauty services to their customers. This industry is populated by thousands of unqualified and under-‐ qualified operators providing treatments informally to friends and family. It is impossible to quanCfy this compeCCon, but you can combat it by ensuring you provide a highly professional service adhering to health and safety legislaCon and relevant industry codes of conduct. I also face indirect compeCCon from cosmeCcs and body care products retailers. Premium. Skincare ranges are becoming ever more sophisCcated and department stores selling designer products oDen employ qualified therapist as sales staff, which are able to dispense advice and provide free demonstraCons. Some of my main compeCtors are: Online hKp://www.returntoglory.co.uk/Client/Default.aspx-‐ mobile make up and hair service hKp://www.temptalia.com/-‐ make up Cps and tricks hKp://www.makeupalley.com/-‐ make up review site hKp://www.joygoodman.com/-‐ freelance make up arCst hKp://premierhairandmakeup.com/-‐ make up agency hKp://blush.uk.com/-‐ mobile make up and hair You Tube videos Pinterest pin boards Print Womens magazines Department stores COMPETITION Tuesday, 20 November 12
manicures, waxing, and massaging, bridal make up, this merges with Make Up Me because I offer all these services but specialise in makeup and hair styling. Beauty therapist are also based in salon and mobile so they can build up there clientele very quickly. They adverCse mainly on internet and in magazine or word of mouth. I differenCate from them because I am a specialists in makeup and touching on skincare, my service is more for people who need professional services for special occasions events, photoshoots, fashion and weddings. Freelance makeup ar7sts They offer the same service as me mainly they work as individuals on film, fashion, editorials and music videos. This compeCtor merges with my services because myself and my business partner offer the same service but we are 2 freelance makeup arCsts who have added beauty skills and hair skills so we have a wider market to target. Makeup arCsts tend to use websites to show their porfolio of work to clients. Also they tend to have agencies who find them the work who take a commission. We will differ from freelance makeup arCst because we offer a wider range of skills such as social interacCon, real reviews and news, hair styling this is more appealing to an individual and to a company as the offer of service is greater than an individual make up arCst. Tuesday, 20 November 12
I WOULD LIKE IT TO BE REALLY INTERACTIVE FOR ITS USERS. I WOULD DIFFER FROM OTHER SITES AS I WILL ALLOW CLIENTS TO POST PERSONAL IMAGES OR CONTENT, SOCIALISE AND SHARE INFORMATION PUBLICLY OR PRIVATELY. SOCIAL MEDIA SHARING I LIKE, FROM OTHER SITES Tuesday, 20 November 12
be to provide services for hair and make up for any ocassion. News, reviews and product recommendaCon. The interacCve and social media element of my site does not involve creaCng a revenue stream. It will either be a secCon where clients can interacCve with each other and share reviews on product and service privately or publicly. Or it will be an area where people can get involved in raising awareness, supporCng and campaigning for those who would benefit from hair and make up due to illness or unforeseen circumstances. • Commodity -‐ The benefits of a user using my website would be to find a hair or make up arCst for their needs, be it personal, for business purposes or for a project such as a show or adverCsement. The content will be informaCve and useful in helping with what the client is searching for. The funcConality and user experience will be to be able to browse and look at a galley specific to their request or read up on further informaCon. • Firmness -‐ The technology behind my website will be an effecCve content management system, good coding in HTML, CSS and further coding, also including stylesheets for print. Following web standard procedures and correct semanCc mark up. • Delight -‐ These consideraCons relate to the aestheCc design of the site: colour, line, font, paKern, symbolism, associaCons etc. My design will be clear and concise, simplisCc and relevant to its content. I would like to use typography and grids and elements from print design as inspiraCon to make my content readable, useable and asceCcally pleasing. Tuesday, 20 November 12
A CHARITY AND USING A CHARITY NAME LOOK INTO SPONSORS START COLLECTING CONTENT FOR BLOG AND NEWS FEEDS RESEARCH FURTHER COMPETITION LOOK INTO ONLINE PAYMENT SYSTEMS LOOK INTO AUTOMATED EMAIL RESPONSES RESEARCH BUILDING PERSONAL ACCOUNTS RESEARCH “SIGN IN USING FACEBOOK” RESEARCH AFFILIATES RELEVANT TO CONTENT Tuesday, 20 November 12
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