Thesis- Make Up Me

Transcript

1. Chivonne Williams Web Thesis Project Wednesday, 8 May 13
2. “Make Up Me is a makeup and hair social site, raising support & awareness for women with cancer through beauty and fundraising” Wednesday, 8 May 13
3. Make Up Me is a social site and hub for those that love hair and makeup, it focuses on how to achieve great beauty looks and also raises awareness and donations for two charitable hair and make up sites, “Look Good Feel Better” and “My New Hair”. It not only facilitates the needs of women that want learn tips and techniques for themselves through free step by step advice it encompasses those with specific needs, raises awareness that for some people hair and make up is a need not a want. Make Up Me encourages support through social networking, fundraising and donation for women with cancer. The sites content and advice are produced with well being in mind in hope to attain support from influential women wanting to give back to a good cause. Elevator pitch Wednesday, 8 May 13
4. charities that need hair and make up http://www.youtube.com/watch?v=VujEFMaFT88&list=UUGMB9_KGM9lOFt67-ETjS8Q&index=1 Wednesday, 8 May 13
5. Make Up Me Website Make up and hair portfolio Product fundraising and social News and information Blog ↙ ↓ ↘ ↗ ↑ Wednesday, 8 May 13
6. fundraising ideas Wednesday, 8 May 13
7. & Content Wednesday, 8 May 13
8. Business • A charitable idea for a Hair and makeup site is appealing for my business as well as for the hair and make up industry and women patients going through cancer. The Charities I will be raising money for will “Look Good Feel Better” and “My New Hair”. • My website would be aimed at both volunteers, patients and clients. Volunteers would be able to share fundraising ideas, join teams and raise awareness through social networking and find out more information about their local “Look Good Feel Better” voluntary classes and hospitals involved. • Patients will be able to find their local “Look Good Feel Better” classes, find out information about any events held to raise money for the cause in their area and use social networking and forums to socialise with others in similar situations to themselves. • Clients can find their regular information about services and prices, further information about how they can show their support for the cause and share information socially. • I will start my website now by starting a simple Blog and gaining followers. One idea is to have Patients as guest bloggers and have personal product reviews which will attract clients seeking information about products to the site. Wednesday, 8 May 13
9. Audience Categories • BROWSERS- want to view the site and galleries, might need an artist for the future i.e a bride, scanning for prices. Want easy visual hierarchy and ability to go back to the start, search for information required. • DIRECT REQUEST CLIENTS- want simple and easy navigation to “contact” to speak to someone about their personal request • DIRECT REQUEST, OPEN TO BROWSE- client has come to the site for a purpose, finds their purpose but could be enticed by further information, offers or attractive content. Wednesday, 8 May 13
10. How will I promote my site? • I will promote my site using my existing clients, and existing social media networks • I will use Facebook Campaigns to get people involved in doing something creative with hair or make up to raise money and awareness • I will use SEO throughout my site • I will contact business’ I know within the hair and make up industry such as Wig companies and make up brands and ask for support • I will ask the local hospitals and councils for advertising space Wednesday, 8 May 13
11. Revenue Source • Affiliate marketing from products I recommend or review within my Blog and from businesses involved within my target market who also offer affiliate campaigns • Later on I hope to receive revenue from advertising • My Source of revenue will come from my services provided and commission from services provided from my assistance Wednesday, 8 May 13
12. Wednesday, 8 May 13
13. Wednesday, 8 May 13
14. ←current website look and feel preferred layout and feel→ Wednesday, 8 May 13
15. Summary of Research Findings for Online Giving In 2011, online giving was up 13% on a year-over-year basis when large International Affairs organisations are removed from the analysis. 54% of the organisations in the analysis experienced results at or above this growth rate. Large organisations grew by 8.6% and medium organisations grew 13.1% in 2011. Smaller nonprofits grew 12.8% compared to the same time period in 2010. When large International Affairs organisations are included in the analysis the growth rate drops to 0.3%. This is because of the tremendous amount of online giving to these organisations in 2010 in response to the Haiti earthquake. Online giving to the entire International Affairs sector was down 55% in 2011. International Affairs is the only sector not experiencing positive growth in 2011. Wednesday, 8 May 13
16. End-of-year giving continues to account for most of all online donations. 34.8% of online giving happened in October, November, and December of 2011. December represented 20.3% of online giving in 2011 and was up on a year-over-year basis. January had a significant decrease in the percentage of online fundraising occurring during the month, dropping from 14.6% in 2010 to 5% in 2011, again illustrating the impact of Haiti relief giving to International nonprofits. End of Year Online Giving- The Best time to Campaign? Wednesday, 8 May 13
17. Wednesday, 8 May 13
18. Navigation ideas Wednesday, 8 May 13
19. Minesweeping The activity of moving the pointer across icons to uncover ToolTips or rollovers in order to figure out what the icons represent. Such designs require the user to actively decipher the interface, probing and testing the meaning of each interface element, rather than the interface elements being self-apparent. Minesweeping is a euphemism for a user’s response to an interface where there is insufficient differentiation between active, ‘clickable’ elements (such as navigation), and content. Without appropriate visual cues, the user must ‘scrub’ the screen to ‘unearth’ active elements. http://www.motive.co.nz/glossary/mine-sweeping.php http://www.usabilityfirst.com/glossary/minesweeping/ Wednesday, 8 May 13
20. Home page navigation Wednesday, 8 May 13
21. http://www.rednoseday.com/fundraise/ideas-and-tools Wednesday, 8 May 13
22. ‘Browsers’ and ‘direct request but open to browse clients’ like visual information and navigation About ------------------------------- ------------------------------- ------------------------------- News Blog Wednesday, 8 May 13
23. time scale • May • June • July Homepage (under-construction), begin social network, 1x make up, 1x hair content. Keep social media active. Have Social network up, site nearly complete add more content. Keep social media active. All aspects of site completed, additional content. A fundraising campaign of my own to create activity. Keep social media active. Wednesday, 8 May 13
24. • August • September • October Continue to fill site with content and raise awareness. Write to local hospitals and boroughs to gain support following success of the site. Keep social media active. Review stats over the 1st 4 months, make any necessary changes to improve site and its content. Apply to affiliates. Keep social media active. Continue to work on both content, raising awareness, blog and stats. Keep social media active. Wednesday, 8 May 13