FIBO, Schema.org, and SEO: Enterprise Data World 2016 Presentation

EDW 2016 FIBO Schema.org extension by Chris Regan and Richard Wallis debuting the new world wide web version of EDMC’s FIBO (Financial Industry Business Ontology), and in the process of approval* within the W3C Schema.org Community Group, and the steering group behind the Schema.org vocabulary. The correlation among FIBO, Schema.org, and SEO were also discussed.

Transcript

1. Christopher Regan Richard Wallis
2. FIBO & SCHEMA.ORG
3. Data Liberate – Richard Wallis Independent Consultant, Evangelist & Founder Data Liberate Working With: • Google – Schema.org vocabulary, site, extensions and documentation • OCLC - Global library cooperative • FIBO – Financial Industry Business Ontology W3C Community Groups • Schema Bib Extend (Chair) • Schema.org for bibliographic data • bib.schema.org • Schema Architypes (Chair) • Financial Industry Business Ontology – fibo.schema.org • Tourism Structured Web Data (Co-Chair) • Schema Course Extension
4. Caliber Media Group – Chris Regan Executive Director, Digital Caliber Media Group Christopher Regan assists with the EDMC’s FIBO extension for its Schema.org initiative. His work within the field of web meta-data began in 1995, with the Dublin Core Initiative, and he has since worked within multiple industries including the financial industry, for clients such as American Express, Citibank, Chase, Goldman Sachs, Brown & Brown, Bank of the West, and Banc of California. Chris is a co- founding member of the W3C’s FIBO, Tourism and Automotive structured data working groups, and he is the Executive Director of Caliber Media Group. Chris began working in digital marketing in 1994.
5. Introducing Schema.org 2 • 2011 • June
6. Introducing Schema.org • [Linked Data] Vocabulary • RDF (triples) • URIs / string values • Types / Properties / Enumerations • “Not strongly typed” – Range Includes / Domain Includes • Three serializations – Microdata, RDFa, JSON-LD • A web vocabulary to describe stuff!
7. Family Tree of Schema.org Linked Data <SGML>
8. The Web Conceived • 1989• March Tim Berners-Lee
9. Semantic Web Arrives • 2001 • MAY
10. “A Linked Data Web” – Introducing Linked Data • 2009 Feb
11. The Infamous Open Linked Data Cloud • Raw RDF • Many Vocabs • SPARQL Impressive! But Useful?
12. Google Knowledge Graph 16 • 2012 May
13. Google Knowledge Graph
14. Related Intities in a Graph Bart Simpson Nancy Cartwright Dayton Ohio Dayton Aviation Heritage National Park Played By Born In Place of Interest
15. Sources for the Graph - Knowledge Graph Knowledge Graph
16. Sources for the Graph - Knowledge Graph Knowledge Graph Knowledge Panel Info Box Answer Box Rich Snippets
17. Google Knowledge Graph – Google RankBrain “As you know, we've been living in a RankBrain world for some time in Google. Recently there has been some coverage on it around Google not fully understanding it, as well as RankBrain not impacting crawling or replacing links.”
18. Sources for the Graph - Knowledge Graph • Data embedded in website html - Microdata / RDFa / JSON-LD • Harvested during normal web crawls • Under control of the [site] publisher Knowledge Graph
19. Motivation – Why Bother?
20. Motivation
21. How to make Schema.org work for you A story from the library • Librarians … – Really understand their domain and their data – Good at cooperation • Early Schema.org – Useful but not good enough • Form a W3C Community Group – Schema Bib Extend • Identified public data sharing use cases – Knowledge Graph • What can't you do with Schema as it is? • Fill in the gaps • Create real examples • Proposed enhancements to core vocabulary • Proposed more focused extension – bib.schema.org • A few iterations – 2 years
22. How to make Schema.org work for you • Automotive – W3C Automotive Ontology Community Group – Some minor enhancements to Vehicle – auto.schema.org extension • Medical – Early large addition to core vocabulary – Moving much of it to a health.schema.org extension • Sports / News / TV & Radio – General additions to core vocabulary
23. Finance (FIBO) Proposal for Schema.org Core Proposed New Types: • MonetaryAmount • FinancialProduct • BankAccount • DepositAccount • LoanOrCredit • PaymntCard • InvestmentOrDeposit • PaymentService • CurrencyConversionService
24. Finance (FIBO) Proposal for Schema.org Core
25. FIBO & Schema.org Today – Current Status • Core Proposals – General enhancement for Schema.org – Foundation for FIBO extension – Targeted for Schema.org 2.3 – March/April 2016 • fibo.schema.org (1.0) – Financial/Banking focused extension – Next Schema.org release (2-3 months) – Initial focus: BrokerageAccount, InvestmentFund, MortgageLoan, RepaymentSpecification, ExchangeRateSpecification, BankTransfer, … – Future enhancements • External Extension – schema.fibo.org – Within industry extension terms
26. FIBO & Schema.org • Schema.org – de facto web vocabulary – 12+ million domains – 30% of pages – What the search Engines are asking for! • Finance / Banking [was] poorly represented • FIBO initiatives ensuring visibility • Enabling practical application • FIBO core proposals + fibo.schema.org – Integral to the Knowledge Graphs – Core to the new [direct access] web – Marketing directly to where the users are
27. Wikipedia
28. BNP Paribas
29. FreeBase
30. Wikidata
31. Live Examples Banc of California Bank of the West Banc Home Loans Cita Insurane NuVision Community Bank And, more…
32. The Launch of a Global Consortium Focused expertise and experience making the Financial Industry visible in the Structured Web Data World of Knowledge Graphs… Caliber Media Group North America Christopher Regan Data Liberate Great Britain Richard Wallis MakoLab Europe Mirek Sopek