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Caliber Media Group Product Schema SEO

Caliber Media Group Product Schema SEO

Caliber Media Group Product Schema SEO presentation to Southern California ProductCamp2014 Product Managers and Project Managers Symposium, Anaheim CA. This deck is also found here: http://blog.calibermediagroup.com/2015-seo-structured-data-schema-common-sense/

Christopher Regan

February 21, 2015
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  1. ProductCamp: Product Schema, SEO, Structured Data | Caliber Media Group

    & Schema.org Products | Product Schema | SEO Caliber Media Group Caliber Media Group presented at Product Camp Southern California 2014, and Caliber also volunteered its services towards this conference’s success.
  2. ProductCamp: Product Schema, SEO, Structured Data | Caliber Media Group

    & Schema.org Products | Schema | Examples Resources | Tools | Readings 2
  3. Search & Schema: When & Who? Very short version… Martin

    Hepp http://www.heppnetz.de/projects/goodrelations/
  4. Search & Product Schema | Knowledge Graph – where? Google

    Tables. http://bit.ly/Google-Tables-Schema-Toyota
  5. Search & Product Schema | Knowledge Graph & Google Tables?

    Recall that Schema is “readable” Structured Data – Google Squared https://en.wikipedia.org/wiki/Google_Squared
  6. Search & Product Schema: Services are Things too… Yelp –

    no Schema; yet, the other two contain Schema
  7. Search & Schema: Services in the Knowledge Graph? http://bit.ly/what-is-EVMS Note:

    this Knowledge Graph “panel” contains Schema, RDFa, JSON-LD
  8. Search & Product Schema: Where can I learn about the

    basics? http://schema.org/Product
  9. Search & Product Schema: Where can I learn about the

    very basics? http://www.bing.com/webmasters/
  10. Search & Product Schema: Where can I learn about the

    very basics? http://www.google.com/webmasters/
  11. Search & Product Schema: Where can I do the basics

    myself? http://bit.ly/Google-Data-Highlighter-Tool Google Data Highlighter
  12. Search & Schema: Show me how Google Data Highlighter works…

    http://bit.ly/How-to-use-Data-Highlighter CLIMATE CHANGE
  13. Search & Schema: Show me that GDH works for a

    product line… So, can I highlight both products and articles? So, use Schema for your products and use Schema for your blogs!
  14. ProductCamp SoCal 2014 & Schema: Who else is just starting

    with Schema? http://www.aidforafrica.org/home/
  15. Search & Product Schema: Where else can I do the

    basics myself? SCHEMA RESOURCES
  16. Search & Product Schema: Where else can I do the

    basics myself? http://schema-creator.org/product.php
  17. Search & Product Schema: Where else can I do the

    basics myself? http://tools.seochat.com/tools/product-schema-generator/
  18. O.K. But I like blogs…What’s a great blog about Schema?

    http://www.seoskeptic.com/what-is-json-ld/
  19. O.K. Give me a blog about Product Search & Testing.

    http://bit.ly/seo-ecom-testing https://support.google.com/analytics/answer/1745147?hl=en
  20. Search & Product Schema: Where can I study…from a source?

    https://developers.google.com/webmasters/business- location-pages/schema.org-examples
  21. I am super busy: Where’s a ‘Schema for Dummies’ website?

    http://builtvisible.com/micro-data-schema-org-guide-generating-rich-snippets/
  22. I know about Schema: Where can I learn tons more

    about Product Schema? http://www.productontology.org/
  23. I know about Schema: Where can I learn tons more

    about Product Schema? Google’s Freebase? After this presentation was delivered Google announced (December 16, 2014): “We’ve decided to help transfer the data in Freebase to Wikidata, and in mid- 2015 we’ll wind down the Freebase service as a standalone project.” https://www.freebase.com/
  24. No, I know Schema: Where can I find more than

    tons about Product Schema? http://factual.com/
  25. ProductCamp SoCal 2014 & Schema: Schema tools http://ontology2.com/o/ No, I

    know Schema: Where can I find more than tons about Product Schema?
  26. Look: I need to kill my competition with Schema, not

    kill ‘em w/ kindness. http://rdfa.info/
  27. You’re really not listening: I need to really win…where’s that

    JSON stuff from before? http://json-ld.org/
  28. Really show me the future of Schema. Like, Freebase and

    other resources? http://basekb.com/
  29. Why can’t you read my mind? Where are the Schema

    conferences? http://iswc2014.semanticweb.org/
  30. Where is there a Schema techie conference -- both sooner

    and in Anaheim? http://ieee-icsc.org/icsc2015/
  31. Where is there a Schema technical conference -- sooner, near

    Anaheim? And a conference where I can start shaping the future of Schema… http://www.omg.org/news/meetings/tc/ca-14/info.htm
  32. I want to give a talk about Schema at a

    Schema conference far, far away. O.K., here you go… http://www.xmlprague.cz/call-for-papers/
  33. I don’t have time for that. I have a PhD,

    and I need the latest Semantic Web info. O.K., here you go… http://bit.ly/W3C-Semantic-Web-Papers
  34. Wait. Is there even more? Well, what about Schema in

    you product emails? https://developers.google.com/gmail/markup/