Caliber Media Group Product Schema SEO

Caliber Media Group Product Schema SEO

Caliber Media Group Product Schema SEO presentation to Southern California ProductCamp2014 Product Managers and Project Managers Symposium, Anaheim CA. This deck is also found here: http://blog.calibermediagroup.com/2015-seo-structured-data-schema-common-sense/

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Christopher Regan

February 21, 2015
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Transcript

  1. ProductCamp: Product Schema, SEO, Structured Data | Caliber Media Group

    & Schema.org Products | Product Schema | SEO Caliber Media Group Caliber Media Group presented at Product Camp Southern California 2014, and Caliber also volunteered its services towards this conference’s success.
  2. ProductCamp: Product Schema, SEO, Structured Data | Caliber Media Group

    & Schema.org Products | Schema | Examples Resources | Tools | Readings 2
  3. ProductCamp SoCal 2014 & Schema: Google, after Schema

  4. ProductCamp SoCal 2014 & Schema: Google via Disconnect & Yahoo,

    after Schema ,
  5. ProductCamp SoCal 2014 & Schema: How did Caliber help ProductCamp

    beat all of the other events?
  6. ProductCamp SoCal 2014 & Schema: So what was inside the

    pages?
  7. ProductCamp SoCal 2014 & Schema: So what was inside the

    pages?
  8. ProductCamp SoCal 2014 & Schema: So what was inside the

    pages?
  9. Search => Schema, with JSON-LD

  10. Search & Schema: When & Who? Very short version… Martin

    Hepp http://www.heppnetz.de/projects/goodrelations/
  11. ProductCamp SoCal 2014 & Schema: When & Who? Short version…here

    they come…
  12. ProductCamp SoCal 2014 & Schema: GoodRelations added…

  13. Search & Schema: Why, and… What does Schema do for

    me? http://www.schema.org
  14. ProductCamp SoCal 2014 & Schema: Product since this is ProductCamp

    http://schema.org/Product
  15. ProductCamp SoCal 2014 & Schema: An actual Product, since this

    is ProductCamp…
  16. ProductCamp SoCal 2014 & Schema: Recall, Products as Structured Data

    Structure -- Hierarchy -- Structured Data
  17. Search & Schema: Show me Schema examples… Schema: Product ontology

    | microdata | Knowledge Graph
  18. ProductCamp SoCal 2014 & Schema: Product

  19. ProductCamp SoCal 2014 & Schema: Google

  20. ProductCamp SoCal 2014 & Schema: Product Schema locally

  21. ProductCamp SoCal 2014 & Schema: Product locally

  22. ProductCamp SoCal 2014 & Schema: Local Schema gone wild…

  23. Search & Product Schema | Knowledge Graph from Google Knowledge

    Vault – where?
  24. Search & Product Schema | Knowledge Graph – where? Google

    Tables. http://bit.ly/Google-Tables-Schema-Toyota
  25. Search & Product Schema | Knowledge Graph & Google Tables?

    Recall that Schema is “readable” Structured Data – Google Squared https://en.wikipedia.org/wiki/Google_Squared
  26. Search & Product Schema | Switching Gears => Sporting Goods

    Products
  27. Search & Product Schema | Sporting Goods Product

  28. Search & Product Schema | Sporting Goods Product

  29. Search & Product Schema: Services are Things too… Yelp –

    no Schema; yet, the other two contain Schema
  30. Search & Schema: Services in the Knowledge Graph? http://bit.ly/what-is-EVMS Note:

    this Knowledge Graph “panel” contains Schema, RDFa, JSON-LD
  31. Search & Schema: Knowledge Graph & WikiPedia.

  32. Search & Schema: Get on WikiPedia, if possible. https://en.wikipedia.org/wiki/Wahoo%27s_Fish_Taco

  33. Search & Product Schema: Where can I learn about the

    basics? http://schema.org/Product
  34. Search & Product Schema: Where can I learn about the

    very basics? http://www.bing.com/webmasters/
  35. Search & Product Schema: Where can I learn about the

    very basics? http://www.google.com/webmasters/
  36. Search & Product Schema: Where can I do the basics

    myself? http://bit.ly/Google-Data-Highlighter-Tool Google Data Highlighter
  37. Search & Schema: Show me how Google Data Highlighter works…

    http://bit.ly/How-to-use-Data-Highlighter CLIMATE CHANGE
  38. Search & Schema: Show me that Google Data Highlighter works…

    Museum takes slots #1, #2, & #3
  39. Search & Schema: Show me that GDH works for a

    product line… So, can I highlight both products and articles? So, use Schema for your products and use Schema for your blogs!
  40. ProductCamp SoCal 2014 & Schema: Who else is just starting

    with Schema? http://www.aidforafrica.org/home/
  41. ProductCamp SoCal 2014 & Schema: Who else is just starting

    with Schema? http://www.hiu.edu/
  42. Search & Product Schema: Where else can I do the

    basics myself? SCHEMA RESOURCES
  43. Search & Product Schema: Where else can I do the

    basics myself? http://schema-creator.org/product.php
  44. Search & Product Schema: Where else can I do the

    basics myself? http://tools.seochat.com/tools/product-schema-generator/
  45. O.K. But I like blogs…What’s a great blog about Schema?

    http://www.seoskeptic.com/what-is-json-ld/
  46. http://bit.ly/Schema-Markup-Machine-Learning O.K. But I like blogs…What’s another great blog re:

    Schema?
  47. O.K. But I like blogs…What’s a really great site about

    Search & Schema?
  48. O.K. Give me an insider’s technical blog about Schema? http://www.seobythesea.com/

  49. O.K. Give me a blog about Product Search & Testing.

    http://bit.ly/seo-ecom-testing https://support.google.com/analytics/answer/1745147?hl=en
  50. Search & Product Schema: Where can I study…from a source?

    https://developers.google.com/webmasters/business- location-pages/schema.org-examples
  51. I am super busy: Where’s a ‘Schema for Dummies’ website?

    http://builtvisible.com/micro-data-schema-org-guide-generating-rich-snippets/
  52. I know about Schema: Where can I learn tons more

    about Product Schema? http://www.productontology.org/
  53. I know about Schema: Where can I learn tons more

    about Product Schema? Google’s Freebase? After this presentation was delivered Google announced (December 16, 2014): “We’ve decided to help transfer the data in Freebase to Wikidata, and in mid- 2015 we’ll wind down the Freebase service as a standalone project.” https://www.freebase.com/
  54. No, I know Schema: Where can I find more than

    tons about Product Schema? http://factual.com/
  55. ProductCamp SoCal 2014 & Schema: Schema tools http://ontology2.com/o/ No, I

    know Schema: Where can I find more than tons about Product Schema?
  56. Look: I need to kill my competition with Schema, not

    kill ‘em w/ kindness. http://rdfa.info/
  57. You’re really not listening: I need to really win…where’s that

    JSON stuff from before? http://json-ld.org/
  58. Fine, show me the future of Schema. What does Linked

    Data mean for Schema?
  59. Really show me the future of Schema. Like, Freebase and

    other resources? http://basekb.com/
  60. Why can’t you read my mind? Where are the Schema

    conferences? http://iswc2014.semanticweb.org/
  61. Where is there a Schema techie conference -- both sooner

    and in Anaheim? http://ieee-icsc.org/icsc2015/
  62. Where is there a Schema technical conference -- sooner, near

    Anaheim? And a conference where I can start shaping the future of Schema… http://www.omg.org/news/meetings/tc/ca-14/info.htm
  63. I want to give a talk about Schema at a

    Schema conference far, far away. O.K., here you go… http://www.xmlprague.cz/call-for-papers/
  64. I don’t have time for that. I have a PhD,

    and I need the latest Semantic Web info. O.K., here you go… http://bit.ly/W3C-Semantic-Web-Papers
  65. Wait. Is there even more? Well, what about Schema in

    you product emails? https://developers.google.com/gmail/markup/
  66. None
  67. None