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Cardstack Product Strategy - 2019 Q2

Cardstack Product Strategy - 2019 Q2

Full Talk: https://www.youtube.com/watch?v=3AmjAvQGSYw
Blog Post: https://medium.com/cardstack/so-whats-the-cardstack-product-dfd9223dc300

Chris Tse, Founding Director of the Cardstack Project, gives an update on the strategy for the Cardstack product. He explains how the infrastructure and the basic building blocks add up to something that can actually be experienced by the different participants of the ecosystem—the users, the developers, the service providers, and the businesses.

While the users, developers, service providers, and businesses all have their own approach to and use for Cardstack, they are all connected through their participation in the ecosystem. What makes these unique yet interconnected experiences possible—that’s the Cardstack product.

The composable UI system called the “Card SDK” enables developers to create, deploy, and sell cards in the front-end. Meanwhile, the decentralized application server called the “Cardstack Hub” powers the whole experience in the back-end. Finally, the multi-currency payment and billing network called the “CARD Protocol” sits in the middle, to ensure a fair, decentralized network—and ultimately create a thriving, sustainable marketplace.

Chris Tse

June 28, 2019
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Transcript

  1. CARDSTACK
    V8
    CHRIS TSE
    Founding Director
    Cardstack Project
    [email protected]
    Cardstack
    Product
    Strategy
    JUNE 2019 UPDATE

    View full-size slide

  2. p
    d
    u
    USERS DEVELOPERS PROVIDERS
    b
    BUSINESSES
    • Best Selection
    • Best Price
    • Best Service
    • Easy to Learn & Build
    • Broad Distribution
    • Low/No Operating Cost
    • Easy to Deploy
    • Sticky Customers
    • Sustainable Margins
    • Dependable
    • Support Available
    • Cost Effective
    CARDSTACK ECOSYSTEM PARTICIPANTS
    $5 per month
    for everything you need
    One unified SDK to create,
    deploy, and upsell
    One stack to manage on
    any containerized cloud
    White-label software
    with open source core

    View full-size slide

  3. p
    b
    d
    u
    USERS
    PROVIDERS
    BUSINESSES DEVELOPERS
    $5 per month
    for everything you need
    One unified SDK to create,
    deploy, and upsell
    One stack to manage on
    any containerized cloud
    White-label software
    with open source core
    CARDSTACK
    ECOSYSTEM PARTICIPANTS
    CATALOG
    TALLY REWARD
    FLOW

    View full-size slide

  4. p
    b
    d
    u
    USERS
    PROVIDERS
    BUSINESSES DEVELOPERS
    One unified SDK to create,
    deploy, and upsell
    CARDSTACK
    FOCUS ON DEVELOPMENT TOOLS
    CATALOG
    TALLY REWARD
    FLOW CARD SDK
    HUB

    View full-size slide

  5. Card SDK
    Composable UI System
    CARD Protocol
    Multi-Currency Payment & Billing Network
    Cardstack Hub
    Decentralized Application Server
    Deposits
    How much value did
    you put in the pool?
    Cumulative Pool in Smart Contract
    Direct
    via Financial
    Intermediaries
    via Exchanges
    or DEX
    as Tradable
    Tokens
    as Fiat
    Currencies
    as Supported
    Crypto
    Non-Tradable
    Tokens (CLUTCH)
    Tradable
    Tokens
    What are your deposits
    or earnings worth?
    Historical Exchange Rates in Database
    USD
    ETH
    ERC20
    Fiat via
    Credit Card Crypto
    Currencies Tokenized
    Assets
    USD<->ETH
    USD<->ERC20
    ETH<->ERC20
    What currency or assets
    did you pay with?
    How much is available
    for you to spend?
    Customers
    How much usage
    are you billed for?
    Service Providers
    How much can you take
    out of the pool?
    Withdrawals
    Market Rates
    Billable Usage
    Spendable Balance
    Purchases
    Reward
    Pool
    Locked
    Reserve
    Rendered
    Services
    Contributes
    towards
    Redeem
    against
    Backs the
    value of
    Orchestrate
    Workflows
    Schema-driven
    APIs
    Bill for
    Usage
    Serve
    Users
    Connect to Data
    Sources
    Blockchain
    On-chain Assets
    Smart Contracts
    Full or Light Node
    Cloud
    Log-based Ingestion
    Query-based Integration
    Service-based Invocation
    Human
    Judgment
    Request
    Review
    Take Action
    Machine
    Learning
    Observe
    Suggest Action
    Get Feedback
    Device
    Device Storage
    Secure Enclave
    App-specific APIs
    Apps
    Cards
    APIs
    Prepaid
    or
    Subscription
    Decision
    Queuing
    Threading
    Authorization
    Metering
    Indexing
    Persistence Versioning
    Signature
    Notification
    Authentication
    Automation
    Card
    Catalog
    User
    Experience
    Identity
    Representations
    Payment
    Methods
    Cards built with the Card SDK can be:
    - deployed in a stand-alone Web app
    - embedded inside another app
    - overlaid across multiple apps
    © 2019 Cardstack Foundation. Cardstack® is a registered trademark. https://cardstack.com © 2019 Cardstack Foundation. Cardstack® is a registered trademark. https://cardstack.com © 2019 Cardstack Foundation. Cardstack® is a registered trademark. https://cardstack.com
    Developers can create cards by writing:
    - templates (HTML + CSS + JavaScript)
    - schema definitions (JSON:API)
    - data source mapping and computation (JS)
    Content Cards
    Stand-alone
    Embedded
    Overlay
    Data Cards
    Asset Cards
    0xABCD...4321
    2.03 ETH
    Membership Card
    Since 2018
    Contact Card
    mi***@gm***.com
    Credential Card
    Signed in as
    Subscription Card
    BASIC
    Per Month
    $5
    Credit Card
    Reload
    $5
    Reward Card
    Earned
    $13.19
    Prepaid Card
    Available
    $64.13
    Action Cards
    WITHDRAW
    VERIFIED
    CARD Protocol
    Multi-Currency Payment & Billing Network
    Cardstack Hub
    Decentralized Application Server
    Deposits
    How much value did
    you put in the pool?
    Cumulative Pool in Smart Contract
    Direct
    via Financial
    Intermediaries
    via Exchanges
    or DEX
    as Tradable
    Tokens
    as Fiat
    Currencies
    as Supported
    Crypto
    Non-Tradable
    Tokens (CLUTCH)
    Tradable
    Tokens
    What are your deposits
    or earnings worth?
    Historical Exchange Rates in Database
    USD
    ETH
    ERC20
    Fiat via
    Credit Card Crypto
    Currencies Tokenized
    Assets
    USD<->ETH
    USD<->ERC20
    ETH<->ERC20
    What currency or assets
    did you pay with?
    How much is available
    for you to spend?
    Customers
    How much usage
    are you billed for?
    Service Providers
    How much can you take
    out of the pool?
    Withdrawals
    Market Rates
    Billable Usage
    Spendable Balance
    Purchases
    Reward
    Pool
    Locked
    Reserve
    Rendered
    Services
    Contributes
    towards
    Redeem
    against
    Backs the
    value of
    Orchestrate
    Workflows
    Schema-driven
    APIs
    Bill for
    Usage
    Serve
    Users
    Connect to Data
    Sources
    Blockchain
    On-chain Assets
    Smart Contracts
    Full or Light Node
    Cloud
    Log-based Ingestion
    Query-based Integration
    Service-based Invocation
    Human
    Judgment
    Request
    Review
    Take Action
    Machine
    Learning
    Observe
    Suggest Action
    Get Feedback
    Device
    Device Storage
    Secure Enclave
    App-specific APIs
    Apps
    Cards
    APIs
    Prepaid
    or
    Subscription
    Decision
    Queuing
    Threading
    Authorization
    Metering
    Indexing
    Persistence Versioning
    Signature
    Notification
    Authentication
    Automation
    Payment
    Methods
    https://cardstack.com © 2019 Cardstack Foundation. Cardstack® is a registered trademark. https://cardstack.com © 2019 Cardstack Foundation. Cardstack® is a registered trademark. https://cardstack.com
    ting:
    t)
    tion (JS)
    t Card
    Reload
    $5
    rd Card
    Earned
    $13.19
    aid Card
    Available
    $64.13
    Card SDK
    Composable UI System
    CARD Protocol
    Multi-Currency Payment & Billing Network
    C
    D
    Deposits
    How much value did
    you put in the pool?
    Cumulative Pool in Smart Contract
    Direct
    via Financial
    Intermediaries
    via Exchanges
    or DEX
    as Tradable
    Tokens
    as Fiat
    Currencies
    as Supported
    Crypto
    Non-Tradable
    Tokens (CLUTCH)
    Tradable
    Tokens
    What are your deposits
    or earnings worth?
    Historical Exchange Rates in Database
    USD
    ETH
    ERC20
    Fiat via
    Credit Card Crypto
    Currencies Tokenized
    Assets
    USD<->ETH
    USD<->ERC20
    ETH<->ERC20
    What currency or assets
    did you pay with?
    How much is available
    for you to spend?
    Customers
    How much usage
    are you billed for?
    Service Providers
    How much can you take
    out of the pool?
    Withdrawals
    Market Rates
    Billable Usage
    Spendable Balance
    Purchases
    Reward
    Pool
    Locked
    Reserve
    Rendered
    Services
    Contributes
    towards
    Redeem
    against
    Backs the
    value of
    B
    U
    Lo
    Que
    Serv
    Prepaid
    or
    Subscription
    Card
    Catalog
    User
    Experience
    Identity
    Representations
    Payment
    Methods
    Cards built with the Card SDK can be:
    - deployed in a stand-alone Web app
    - embedded inside another app
    - overlaid across multiple apps
    © 2019 Cardstack Foundation. Cardstack® is a registered trademark. https://cardstack.com © 2019 Cardstack Foundation. Cardstack® is a registered trademark. https://cardstack.com © 2019 Cardstack Foundation. Car
    Developers can create cards by writing:
    - templates (HTML + CSS + JavaScript)
    - schema definitions (JSON:API)
    - data source mapping and computation (JS)
    Content Cards
    Stand-alone
    Embedded
    Overlay
    Data Cards
    Asset Cards
    0xABCD...4321
    2.03 ETH
    Membership Card
    Since 2018
    Contact Card
    mi***@gm***.com
    Credential Card
    Signed in as
    Subscription Card
    BASIC
    Per Month
    $5
    Credit Card
    Reload
    $25
    $10
    $5
    Reward Card
    Earned
    $13.19
    Prepaid Card
    Available
    $64.13
    Action Cards
    WITHDRAW
    VERIFIED

    View full-size slide

  6. Card SDK
    Composable UI System
    CARD Protocol
    Multi-Currency Payment & Billing Network
    Cardstack Hub
    Decentralized Application Server
    Deposits
    How much value did
    you put in the pool?
    Cumulative Pool in Smart Contract
    Direct
    via Financial
    Intermediaries
    via Exchanges
    or DEX
    as Tradable
    Tokens
    as Fiat
    Currencies
    as Supported
    Crypto
    Non-Tradable
    Tokens (CLUTCH)
    Tradable
    Tokens
    What are your deposits
    or earnings worth?
    Historical Exchange Rates in Database
    USD
    ETH
    ERC20
    Fiat via
    Credit Card Crypto
    Currencies Tokenized
    Assets
    USD<->ETH
    USD<->ERC20
    ETH<->ERC20
    What currency or assets
    did you pay with?
    How much is available
    for you to spend?
    Customers
    How much usage
    are you billed for?
    Service Providers
    How much can you take
    out of the pool?
    Withdrawals
    Market Rates
    Billable Usage
    Spendable Balance
    Purchases
    Reward
    Pool
    Locked
    Reserve
    Rendered
    Services
    Contributes
    towards
    Redeem
    against
    Backs the
    value of
    Orchestrate
    Workflows
    Schema-driven
    APIs
    Bill for
    Usage
    Serve
    Users
    Connect to Data
    Sources
    Blockchain
    On-chain Assets
    Smart Contracts
    Full or Light Node
    Cloud
    Log-based Ingestion
    Query-based Integration
    Service-based Invocation
    Human
    Judgment
    Request
    Review
    Take Action
    Machine
    Learning
    Observe
    Suggest Action
    Get Feedback
    Device
    Device Storage
    Secure Enclave
    App-specific APIs
    Apps
    Cards
    APIs
    Prepaid
    or
    Subscription
    Decision
    Queuing
    Threading
    Authorization
    Metering
    Indexing
    Persistence Versioning
    Signature
    Notification
    Authentication
    Automation
    Card
    Catalog
    User
    Experience
    Identity
    Representations
    Payment
    Methods
    Cards built with the Card SDK can be:
    - deployed in a stand-alone Web app
    - embedded inside another app
    - overlaid across multiple apps
    © 2019 Cardstack Foundation. Cardstack® is a registered trademark. https://cardstack.com © 2019 Cardstack Foundation. Cardstack® is a registered trademark. https://cardstack.com © 2019 Cardstack Foundation. Cardstack® is a registered trademark. https://cardstack.com
    Developers can create cards by writing:
    - templates (HTML + CSS + JavaScript)
    - schema definitions (JSON:API)
    - data source mapping and computation (JS)
    Content Cards
    Stand-alone
    Embedded
    Overlay
    Data Cards
    Asset Cards
    0xABCD...4321
    2.03 ETH
    Membership Card
    Since 2018
    Contact Card
    mi***@gm***.com
    Credential Card
    Signed in as
    Subscription Card
    BASIC
    Per Month
    $5
    Credit Card
    Reload
    $5
    Reward Card
    Earned
    $13.19
    Prepaid Card
    Available
    $64.13
    Action Cards
    WITHDRAW
    VERIFIED
    Card SDK
    Composable UI System
    CARD Protocol
    Multi-Currency Payment & Billing Network
    Cardstack Hub
    Decentralized Application Server
    Deposits
    How much value did
    you put in the pool?
    Cumulative Pool in Smart Contract
    Direct
    via Financial
    Intermediaries
    via Exchanges
    or DEX
    as Tradable
    Tokens
    as Fiat
    Currencies
    as Supported
    Crypto
    Non-Tradable
    Tokens (CLUTCH)
    Tradable
    Tokens
    What are your deposits
    or earnings worth?
    Historical Exchange Rates in Database
    USD
    ETH
    ERC20
    Fiat via
    Credit Card Crypto
    Currencies Tokenized
    Assets
    USD<->ETH
    USD<->ERC20
    ETH<->ERC20
    What currency or assets
    did you pay with?
    How much is available
    for you to spend?
    Customers
    How much usage
    are you billed for?
    Service Providers
    How much can you take
    out of the pool?
    Withdrawals
    Market Rates
    Billable Usage
    Spendable Balance
    Purchases
    Reward
    Pool
    Locked
    Reserve
    Rendered
    Services
    Contributes
    towards
    Redeem
    against
    Backs the
    value of
    Orchestrate
    Workflows
    Schema-driven
    APIs
    Bill for
    Usage
    Serve
    Users
    Connect to Data
    Sources
    Blockchain
    On-chain Assets
    Smart Contracts
    Full or Light Node
    Cloud
    Log-based Ingestion
    Query-based Integration
    Service-based Invocation
    Human
    Judgment
    Request
    Review
    Take Action
    Machine
    Learning
    Observe
    Suggest Action
    Get Feedback
    Device
    Device Storage
    Secure Enclave
    App-specific APIs
    Apps
    Cards
    APIs
    Prepaid
    or
    Subscription
    Decision
    Queuing
    Threading
    Authorization
    Metering
    Indexing
    Persistence Versioning
    Signature
    Notification
    Authentication
    Automation
    Card
    Catalog
    User
    Experience
    Identity
    Representations
    Payment
    Methods
    Cards built with the Card SDK can be:
    - deployed in a stand-alone Web app
    - embedded inside another app
    - overlaid across multiple apps
    © 2019 Cardstack Foundation. Cardstack® is a registered trademark. https://cardstack.com © 2019 Cardstack Foundation. Cardstack® is a registered trademark. https://cardstack.com © 2019 Cardstack Foundation. Cardstack® is a registered trademark. https://cardstack.com
    Developers can create cards by writing:
    - templates (HTML + CSS + JavaScript)
    - schema definitions (JSON:API)
    - data source mapping and computation (JS)
    Content Cards
    Stand-alone
    Embedded
    Overlay
    Data Cards
    Asset Cards
    0xABCD...4321
    2.03 ETH
    Membership Card
    Since 2018
    Contact Card
    mi***@gm***.com
    Credential Card
    Signed in as
    Subscription Card
    BASIC
    Per Month
    $5
    Credit Card
    Reload
    $5
    Reward Card
    Earned
    $13.19
    Prepaid Card
    Available
    $64.13
    Action Cards
    WITHDRAW
    VERIFIED
    Card SDK
    Composable UI System
    CARD Protocol
    Multi-Currency Payment & Billing Network
    Cardstack Hub
    Decentralized Application Server
    Deposits
    How much value did
    you put in the pool?
    Cumulative Pool in Smart Contract
    Direct
    via Financial
    Intermediaries
    via Exchanges
    or DEX
    as Tradable
    Tokens
    as Fiat
    Currencies
    as Supported
    Crypto
    Non-Tradable
    Tokens (CLUTCH)
    Tradable
    Tokens
    What are your deposits
    or earnings worth?
    Historical Exchange Rates in Database
    USD
    ETH
    ERC20
    Fiat via
    Credit Card Crypto
    Currencies Tokenized
    Assets
    USD<->ETH
    USD<->ERC20
    ETH<->ERC20
    What currency or assets
    did you pay with?
    How much is available
    for you to spend?
    Customers
    How much usage
    are you billed for?
    Service Providers
    How much can you take
    out of the pool?
    Withdrawals
    Market Rates
    Billable Usage
    Spendable Balance
    Purchases
    Reward
    Pool
    Locked
    Reserve
    Rendered
    Services
    Contributes
    towards
    Redeem
    against
    Backs the
    value of
    Orchestrate
    Workflows
    Schema-driven
    APIs
    Bill for
    Usage
    Serve
    Users
    Connect to Data
    Sources
    Blockchain
    On-chain Assets
    Smart Contracts
    Full or Light Node
    Cloud
    Log-based Ingestion
    Query-based Integration
    Service-based Invocation
    Human
    Judgment
    Request
    Review
    Take Action
    Machine
    Learning
    Observe
    Suggest Action
    Get Feedback
    Device
    Device Storage
    Secure Enclave
    App-specific APIs
    Apps
    Cards
    APIs
    Prepaid
    or
    Subscription
    Decision
    Queuing
    Threading
    Authorization
    Metering
    Indexing
    Persistence Versioning
    Signature
    Notification
    Authentication
    Automation
    Card
    Catalog
    User
    Experience
    Identity
    Representations
    Payment
    Methods
    Cards built with the Card SDK can be:
    - deployed in a stand-alone Web app
    - embedded inside another app
    - overlaid across multiple apps
    © 2019 Cardstack Foundation. Cardstack® is a registered trademark. https://cardstack.com © 2019 Cardstack Foundation. Cardstack® is a registered trademark. https://cardstack.com © 2019 Cardstack Foundation. Cardstack® is a registered trademark. https://cardstack.com
    Developers can create cards by writing:
    - templates (HTML + CSS + JavaScript)
    - schema definitions (JSON:API)
    - data source mapping and computation (JS)
    Content Cards
    Stand-alone
    Embedded
    Overlay
    Data Cards
    Asset Cards
    0xABCD...4321
    2.03 ETH
    Membership Card
    Since 2018
    Contact Card
    mi***@gm***.com
    Credential Card
    Signed in as
    Subscription Card
    BASIC
    Per Month
    $5
    Credit Card
    Reload
    $25
    $10
    $5
    Reward Card
    Earned
    $13.19
    Prepaid Card
    Available
    $64.13
    Action Cards
    WITHDRAW
    VERIFIED

    View full-size slide

  7. p
    b
    d
    u
    USERS
    PROVIDERS
    BUSINESSES DEVELOPERS
    One unified SDK to create,
    deploy, and upsell
    CARDSTACK
    FOCUS ON DEVELOPMENT TOOLS
    CATALOG
    TALLY REWARD
    FLOW CARD SDK
    HUB

    View full-size slide

  8. p
    b
    d
    u
    USERS
    PROVIDERS
    BUSINESSES DEVELOPERS
    CATALOG
    TALLY REWARD
    FLOW
    CARDSTACK
    FOCUS ON PROTOCOL
    CARD SDK
    HUB
    STAKE BILLING
    WALLETS CLOUDS
    Deposit
    Deploy
    Record
    Back
    Redeem
    Calculate
    Govern

    View full-size slide

  9. p
    b
    d
    u
    USERS
    DEVELOPERS
    PROVIDERS
    BUSINESSES
    FLOW CATALOG
    TALLY REWARD
    SPACE
    CARD SDK
    HUB
    FOLIO
    STAKE BILLING
    NETWORK
    PRICE LIST
    CHAINS
    CLOUDS
    DOMAINS
    WALLETS
    Publish
    Run
    within
    Earn
    Deploy
    Query
    Go to
    Send
    between
    Deliver
    Subscribe
    Calculate
    Govern
    Back
    Message
    Inform
    Deposit
    Notify
    BETA
    0.14
    BETA
    TESTNET
    $5/MONTH
    Join
    Deduct
    Record
    0.14
    TESTNET
    BETA
    Use or
    Buy
    Package
    CARD AT REST
    CARD IN MOTION
    Authorize
    LAYER 1 / LAYER 2
    CARDSTACK
    PRODUCT GRID
    Redeem
    NEXT
    NEXT
    NEXT
    NEXT
    NEXT

    View full-size slide

  10. p
    b
    d
    u
    USERS
    PROVIDERS
    BUSINESSES DEVELOPERS
    CARDSTACK $5 per month
    for everything you need
    One unified SDK to create,
    deploy, and upsell
    One stack to manage on
    any containerized cloud
    White-label software
    with open source core

    View full-size slide

  11. CARDSTACK
    • Preparing the public beta launch of Card Folio, the first consumer-facing
    product from Cardstack, running on Cardstack Hub as the back-end.
    • Tally and the CARD Protocol going on Rinkeby testnet in July 2019.

    More in-depth talk on protocol, smart contracts, and user interface coming next.
    • Expect on-going updates on the developer experience of the Card SDK, e.g.
    quick start guide and comprehensive documentations.

    Framework does all the hard work so the web developers can focus on features of their cards.

    View full-size slide

  12. CARDSTACK
    © 2019 CARDSTACK FOUNDATION. CARDSTACK® IS A REGISTERED TRADEMARK.

    View full-size slide