Building Blocks for the New Creative Economy

Full Talk (13 mins): https://www.youtube.com/watch?v=zhdjpwbeiOA

Chris Tse, Founding Director of the Cardstack Project, speaks about the new creative economy, explaining how Cardstack can be applied as a building block for the content industry—ranging from memes and videos all the way to monetization. What is the current state of the distribution network? Which role does blockchain play in all this? And how does it relate to the tools for both developers and users that are being built on the Cardstack platform?

A version of this talk was presented at the Consensus: Distributed virtual conference on May 15, 2020, as part of the Content: Reimagined session.

Transcript

1. CARDSTACK
   V33
   CHRIS TSE
   Founding Director
   Cardstack Project
   chris.tse@cardstack.com
   @christse
   Building Blocks for the
   New Creative Economy
   MAY 2020 — LIVE FROM NEW YORK
   

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2. CARDSTACK
   …MONEY COMES BACK THE OTHER DIRECTION
   Images Audio Video Mixed Media AI
   Text
   IDEALLY, CONTENT GOES IN ONE DIRECTION
   Purchases License Fees Royalties Subscriptions Ad Revenue IP Sale
   3D AR / VR
   

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3. Tech Platforms BECAME THE DISTRIBUTION NETWORKS
   Images Audio Video
   Text
   LONG FORM
   SHORT FORM
   PROFESSIONAL
   PERSONAL
   RECORDED MUSIC
   SPOKEN WORDS
   PREMIUM
   USER-GENERATED
   @twitter
   Mixed Me
   SHARED
   BOUGHT
   

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4. ideo Mixed Media AI
   REMIUM
   GENERATED
   3D AR / VR
   CASUAL
   IMMERSIVE
   CONVERSATIONAL
   GENERATIVE
   THIRD-PARTY
   FIRST-PARTY
   Snap
   Apple
   SHARED
   BOUGHT
   Tech Platforms ALREADY CLAIMED THE NEXT BIG THING
   

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5. @twitter
   Snap
   Apple
   Images Audio Video Mixed Media AI
   Text 3D AR / VR
   LONG FORM
   SHORT FORM
   PROFESSIONAL
   PERSONAL
   RECORDED MUSIC
   SPOKEN WORDS
   PREMIUM
   USER-GENERATED
   CASUAL
   IMMERSIVE
   THIRD-PARTY
   FIRST-PARTY
   SHARED
   BOUGHT
   CONVERSATIONAL
   GENERATIVE
   CARDSTACK
   Current Winners of the Content Spectrum
   

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6. @twitter
   Snap
   Apple
   The World’s Creative Output
   The World’s Audiences
   Images Audio Video Mixed Media AI
   Text 3D AR / VR
   

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7. @twitter
   Snap
   Apple
   The World’s Creative Output
   The World’s Audiences
   Images Audio Video Mixed Media AI
   Text 3D AR / VR
   Purchases License Fees
   Royalties
   Subscriptions Ad Revenue IP Sale
   Commission
   Donations
   and Their Money
   

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8. Rivers
   Images Audio Video Mixed Media AI
   Text 3D AR / VR
   Purchases License Fees
   Royalties
   Subscriptions Ad Revenue IP Sale
   Commission
   Donations
   Apple
   @twitter Snap
   

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9. Images Audio Video Mixed Media AI
   Text 3D AR / VR
   Purchases License Fees
   Royalties
   Subscriptions Ad Revenue IP Sale
   Commission
   Donations
   Cue the part about “blockchain”
   

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10. Images Audio Video Mixed Media AI
    Text 3D AR / VR
    Purchases License Fees
    Royalties
    Subscriptions Ad Revenue IP Sale
    Commission
    Donations
    Digital art sales recorded
    on Bitcoin blockchain (2015)
    US Patent 10,380,702 - “Rights transfers using block chain transactions“
    

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11. music
    dot
    blockchain
    Music metadata registry on
    Hyperledger Sawtooth (2017)
    Images Audio Video Mixed Media AI
    Text 3D AR / VR
    Purchases License Fees
    Royalties
    Subscriptions Ad Revenue IP Sale
    Commission
    Donations
    Patent pending
    

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12. Multi-party media assets
    synchronization & syndication
    via Git, Ethereum & IPFS (2019)
    Images Audio Video Mixed Media AI
    Text 3D AR / VR
    Purchases License Fees
    Royalties
    Subscriptions Ad Revenue IP Sale
    Commission
    Donations
    

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13. Images Audio Video Mixed Media AI
    Text 3D AR / VR
    Purchases License Fees
    Royalties
    Subscriptions Ad Revenue IP Sale
    Commission
    Donations
    

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14. Images Audio Video Mixed Media AI
    Text 3D AR / VR
    Purchases License Fees
    Royalties
    Subscriptions Ad Revenue IP Sale
    Commission
    Donations
    April 23, 2020
    

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15. Images Audio Video Mixed Media AI
    Text 3D AR / VR
    Purchases License Fees
    Royalties
    Subscriptions Ad Revenue IP Sale
    Commission
    Donations
    Building blocks for new creative forms
    Building blocks for commercial terms
    

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16. Images Audio Video Mixed Media AI
    Text 3D AR / VR
    Purchases License Fees
    Royalties
    Subscriptions Ad Revenue IP Sale
    Commission
    Donations
    Building blocks for new creative forms
    with embedded commercial terms
    Building blocks
    COMMERCE CARDS
    

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17. Images Audio Video Mixed Media AI
    Text 3D AR / VR
    Purchases License Fees
    Royalties
    Subscriptions Ad Revenue IP Sale
    Commission
    Donations
    CONTENT CARDS
    COMMERCE CARDS
    CARDSTACK
    Decentralized Application Builder
    

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18. Assemble content or data schema from catalog
    

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19. View Slide

20. Arrange layout to create structure
    

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21. View Slide

22. View Slide

23. Configure lists or feeds for syndication
    

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24. CARDSTACK
    Customizable themes for creative expression
    

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25. Open Source
    Open Marketplace
    Open Protocol
    CARDSTACK
    

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26. Images Audio Video AI
    Text 3D AR / VR
    Purchases License Fees
    Royalties
    Subscriptions Ad Revenue IP Sale
    Commission
    Donations
    CONTENT CARDS
    COMMERCE CARDS
    Mixed Media
    CARDSTACK
    What can you build?
    

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27. Images Audio Video AI
    Text 3D AR / VR
    Purchases License Fees
    Royalties
    Subscriptions Ad Revenue IP Sale
    Commission
    Donations
    CONTENT CARDS
    COMMERCE CARDS
    CARDSTACK
    “Subscription-based Podcast"
    Text Audio
    Subscriptions
    Video
    Ad Revenue
    Mixed Media
    

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28. Images Audio Video AI
    Text 3D AR / VR
    Purchases License Fees
    Royalties
    Subscriptions Ad Revenue IP Sale
    Commission
    Donations
    CONTENT CARDS
    COMMERCE CARDS
    CARDSTACK
    Mixed Media
    “Virtual Live Battle”
    Audio
    Commission
    Purchases
    Video Mixed Media
    

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29. Images Audio Video AI
    Text 3D AR / VR
    Purchases License Fees
    Royalties
    Subscriptions Ad Revenue IP Sale
    Commission
    Donations
    Mixed Media
    CONTENT CARDS
    COMMERCE CARDS
    CARDSTACK
    “Celebrity Greeting Cards”
    Text Audio AI
    Royalties
    Ad Revenue
    Video
    

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30. CONTENT CARDS
    COMMERCE CARDS
    CARDSTACK
    Let’s try all the ideas!
    Images Audio Video AI
    Text 3D AR / VR
    Purchases License Fees
    Royalties
    Subscriptions Ad Revenue IP Sale
    Commission
    Donations
    Mixed Media
    

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31. CARDSTACK
    Open Source
    Open Marketplace
    Open Protocol
    github.com/cardstack/cardstack
    CatalogJS and Card Catalog
    CARD Token-Curated Syndication
    

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32. CARDSTACK Founding Director
    Cardstack Project
    chris.tse@cardstack.com
    @christse
    Thank you!
    CHRIS TSE
    Founding Director
    Cardstack Project
    CARDSTACK.COM
    T.ME/CARDSTACK
    @CARDSTACK
    Have questions?
    Join our Discord!
    

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