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Building Blocks for the New Creative Economy

Building Blocks for the New Creative Economy

Full Talk (13 mins): https://www.youtube.com/watch?v=zhdjpwbeiOA

Chris Tse, Founding Director of the Cardstack Project, speaks about the new creative economy, explaining how Cardstack can be applied as a building block for the content industry—ranging from memes and videos all the way to monetization. What is the current state of the distribution network? Which role does blockchain play in all this? And how does it relate to the tools for both developers and users that are being built on the Cardstack platform?

A version of this talk was presented at the Consensus: Distributed virtual conference on May 15, 2020, as part of the Content: Reimagined session.

Chris Tse

May 15, 2020
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Transcript

  1. CARDSTACK
    V33
    CHRIS TSE
    Founding Director
    Cardstack Project
    [email protected]
    @christse
    Building Blocks for the
    New Creative Economy
    MAY 2020 — LIVE FROM NEW YORK

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  2. CARDSTACK
    …MONEY COMES BACK THE OTHER DIRECTION
    Images Audio Video Mixed Media AI
    Text
    IDEALLY, CONTENT GOES IN ONE DIRECTION
    Purchases License Fees Royalties Subscriptions Ad Revenue IP Sale
    3D AR / VR

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  3. Tech Platforms BECAME THE DISTRIBUTION NETWORKS
    Images Audio Video
    Text
    LONG FORM
    SHORT FORM
    PROFESSIONAL
    PERSONAL
    RECORDED MUSIC
    SPOKEN WORDS
    PREMIUM
    USER-GENERATED
    @twitter
    Mixed Me
    SHARED
    BOUGHT

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  4. ideo Mixed Media AI
    REMIUM
    GENERATED
    3D AR / VR
    CASUAL
    IMMERSIVE
    CONVERSATIONAL
    GENERATIVE
    THIRD-PARTY
    FIRST-PARTY
    Snap
    Apple
    SHARED
    BOUGHT
    Tech Platforms ALREADY CLAIMED THE NEXT BIG THING

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  5. @twitter
    Snap
    Apple
    Images Audio Video Mixed Media AI
    Text 3D AR / VR
    LONG FORM
    SHORT FORM
    PROFESSIONAL
    PERSONAL
    RECORDED MUSIC
    SPOKEN WORDS
    PREMIUM
    USER-GENERATED
    CASUAL
    IMMERSIVE
    THIRD-PARTY
    FIRST-PARTY
    SHARED
    BOUGHT
    CONVERSATIONAL
    GENERATIVE
    CARDSTACK
    Current Winners of the Content Spectrum

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  6. @twitter
    Snap
    Apple
    The World’s Creative Output
    The World’s Audiences
    Images Audio Video Mixed Media AI
    Text 3D AR / VR

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  7. @twitter
    Snap
    Apple
    The World’s Creative Output
    The World’s Audiences
    Images Audio Video Mixed Media AI
    Text 3D AR / VR
    Purchases License Fees
    Royalties
    Subscriptions Ad Revenue IP Sale
    Commission
    Donations
    and Their Money

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  8. Rivers
    Images Audio Video Mixed Media AI
    Text 3D AR / VR
    Purchases License Fees
    Royalties
    Subscriptions Ad Revenue IP Sale
    Commission
    Donations
    Apple
    @twitter Snap

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  9. Images Audio Video Mixed Media AI
    Text 3D AR / VR
    Purchases License Fees
    Royalties
    Subscriptions Ad Revenue IP Sale
    Commission
    Donations
    Cue the part about “blockchain”

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  10. Images Audio Video Mixed Media AI
    Text 3D AR / VR
    Purchases License Fees
    Royalties
    Subscriptions Ad Revenue IP Sale
    Commission
    Donations
    Digital art sales recorded
    on Bitcoin blockchain (2015)
    US Patent 10,380,702 - “Rights transfers using block chain transactions“

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  11. music
    dot
    blockchain
    Music metadata registry on
    Hyperledger Sawtooth (2017)
    Images Audio Video Mixed Media AI
    Text 3D AR / VR
    Purchases License Fees
    Royalties
    Subscriptions Ad Revenue IP Sale
    Commission
    Donations
    Patent pending

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  12. Multi-party media assets
    synchronization & syndication
    via Git, Ethereum & IPFS (2019)
    Images Audio Video Mixed Media AI
    Text 3D AR / VR
    Purchases License Fees
    Royalties
    Subscriptions Ad Revenue IP Sale
    Commission
    Donations

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  13. Images Audio Video Mixed Media AI
    Text 3D AR / VR
    Purchases License Fees
    Royalties
    Subscriptions Ad Revenue IP Sale
    Commission
    Donations

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  14. Images Audio Video Mixed Media AI
    Text 3D AR / VR
    Purchases License Fees
    Royalties
    Subscriptions Ad Revenue IP Sale
    Commission
    Donations
    April 23, 2020

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  15. Images Audio Video Mixed Media AI
    Text 3D AR / VR
    Purchases License Fees
    Royalties
    Subscriptions Ad Revenue IP Sale
    Commission
    Donations
    Building blocks for new creative forms
    Building blocks for commercial terms

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  16. Images Audio Video Mixed Media AI
    Text 3D AR / VR
    Purchases License Fees
    Royalties
    Subscriptions Ad Revenue IP Sale
    Commission
    Donations
    Building blocks for new creative forms
    with embedded commercial terms
    Building blocks
    COMMERCE CARDS

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  17. Images Audio Video Mixed Media AI
    Text 3D AR / VR
    Purchases License Fees
    Royalties
    Subscriptions Ad Revenue IP Sale
    Commission
    Donations
    CONTENT CARDS
    COMMERCE CARDS
    CARDSTACK
    Decentralized Application Builder

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  18. Assemble content or data schema from catalog

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  19. Arrange layout to create structure

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  20. Configure lists or feeds for syndication

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  21. CARDSTACK
    Customizable themes for creative expression

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  22. Open Source
    Open Marketplace
    Open Protocol
    CARDSTACK

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  23. Images Audio Video AI
    Text 3D AR / VR
    Purchases License Fees
    Royalties
    Subscriptions Ad Revenue IP Sale
    Commission
    Donations
    CONTENT CARDS
    COMMERCE CARDS
    Mixed Media
    CARDSTACK
    What can you build?

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  24. Images Audio Video AI
    Text 3D AR / VR
    Purchases License Fees
    Royalties
    Subscriptions Ad Revenue IP Sale
    Commission
    Donations
    CONTENT CARDS
    COMMERCE CARDS
    CARDSTACK
    “Subscription-based Podcast"
    Text Audio
    Subscriptions
    Video
    Ad Revenue
    Mixed Media

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  25. Images Audio Video AI
    Text 3D AR / VR
    Purchases License Fees
    Royalties
    Subscriptions Ad Revenue IP Sale
    Commission
    Donations
    CONTENT CARDS
    COMMERCE CARDS
    CARDSTACK
    Mixed Media
    “Virtual Live Battle”
    Audio
    Commission
    Purchases
    Video Mixed Media

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  26. Images Audio Video AI
    Text 3D AR / VR
    Purchases License Fees
    Royalties
    Subscriptions Ad Revenue IP Sale
    Commission
    Donations
    Mixed Media
    CONTENT CARDS
    COMMERCE CARDS
    CARDSTACK
    “Celebrity Greeting Cards”
    Text Audio AI
    Royalties
    Ad Revenue
    Video

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  27. CONTENT CARDS
    COMMERCE CARDS
    CARDSTACK
    Let’s try all the ideas!
    Images Audio Video AI
    Text 3D AR / VR
    Purchases License Fees
    Royalties
    Subscriptions Ad Revenue IP Sale
    Commission
    Donations
    Mixed Media

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  28. CARDSTACK
    Open Source
    Open Marketplace
    Open Protocol
    github.com/cardstack/cardstack
    CatalogJS and Card Catalog
    CARD Token-Curated Syndication

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  29. CARDSTACK Founding Director
    Cardstack Project
    [email protected]
    @christse
    Thank you!
    CHRIS TSE
    Founding Director
    Cardstack Project
    CARDSTACK.COM
    T.ME/CARDSTACK
    @CARDSTACK
    Have questions?
    Join our Discord!

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