Building Blocks for the New Creative Economy

Building Blocks for the New Creative Economy

Chris Tse, Founding Director of the Cardstack Project, speaks about the new creative economy, explaining how Cardstack can be applied as a building block for the content industry—ranging from memes and videos all the way to monetization. What is the current state of the distribution network? Which role does blockchain play in all this? And how does it relate to the tools for both developers and users that are being built on the Cardstack platform?

A version of this talk was presented at the Consensus: Distributed virtual conference on May 15, 2020, as part of the Content: Reimagined session.

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Chris Tse

May 15, 2020
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Transcript

  1. CARDSTACK V33 CHRIS TSE Founding Director Cardstack Project chris.tse@cardstack.com @christse

    Building Blocks for the New Creative Economy MAY 2020 — LIVE FROM NEW YORK
  2. CARDSTACK …MONEY COMES BACK THE OTHER DIRECTION Images Audio Video

    Mixed Media AI Text IDEALLY, CONTENT GOES IN ONE DIRECTION Purchases License Fees Royalties Subscriptions Ad Revenue IP Sale 3D AR / VR
  3. Tech Platforms BECAME THE DISTRIBUTION NETWORKS Images Audio Video Text

    LONG FORM SHORT FORM PROFESSIONAL PERSONAL RECORDED MUSIC SPOKEN WORDS PREMIUM USER-GENERATED @twitter Mixed Me SHARED BOUGHT
  4. ideo Mixed Media AI REMIUM GENERATED 3D AR / VR

    CASUAL IMMERSIVE CONVERSATIONAL GENERATIVE THIRD-PARTY FIRST-PARTY Snap Apple SHARED BOUGHT Tech Platforms ALREADY CLAIMED THE NEXT BIG THING
  5. @twitter Snap Apple Images Audio Video Mixed Media AI Text

    3D AR / VR LONG FORM SHORT FORM PROFESSIONAL PERSONAL RECORDED MUSIC SPOKEN WORDS PREMIUM USER-GENERATED CASUAL IMMERSIVE THIRD-PARTY FIRST-PARTY SHARED BOUGHT CONVERSATIONAL GENERATIVE CARDSTACK Current Winners of the Content Spectrum
  6. @twitter Snap Apple The World’s Creative Output The World’s Audiences

    Images Audio Video Mixed Media AI Text 3D AR / VR
  7. @twitter Snap Apple The World’s Creative Output The World’s Audiences

    Images Audio Video Mixed Media AI Text 3D AR / VR Purchases License Fees Royalties Subscriptions Ad Revenue IP Sale Commission Donations and Their Money
  8. Rivers Images Audio Video Mixed Media AI Text 3D AR

    / VR Purchases License Fees Royalties Subscriptions Ad Revenue IP Sale Commission Donations Apple @twitter Snap
  9. Images Audio Video Mixed Media AI Text 3D AR /

    VR Purchases License Fees Royalties Subscriptions Ad Revenue IP Sale Commission Donations Cue the part about “blockchain”
  10. Images Audio Video Mixed Media AI Text 3D AR /

    VR Purchases License Fees Royalties Subscriptions Ad Revenue IP Sale Commission Donations Digital art sales recorded on Bitcoin blockchain (2015) US Patent 10,380,702 - “Rights transfers using block chain transactions“
  11. music dot blockchain Music metadata registry on Hyperledger Sawtooth (2017)

    Images Audio Video Mixed Media AI Text 3D AR / VR Purchases License Fees Royalties Subscriptions Ad Revenue IP Sale Commission Donations Patent pending
  12. Multi-party media assets synchronization & syndication via Git, Ethereum &

    IPFS (2019) Images Audio Video Mixed Media AI Text 3D AR / VR Purchases License Fees Royalties Subscriptions Ad Revenue IP Sale Commission Donations
  13. Images Audio Video Mixed Media AI Text 3D AR /

    VR Purchases License Fees Royalties Subscriptions Ad Revenue IP Sale Commission Donations
  14. Images Audio Video Mixed Media AI Text 3D AR /

    VR Purchases License Fees Royalties Subscriptions Ad Revenue IP Sale Commission Donations April 23, 2020
  15. Images Audio Video Mixed Media AI Text 3D AR /

    VR Purchases License Fees Royalties Subscriptions Ad Revenue IP Sale Commission Donations Building blocks for new creative forms Building blocks for commercial terms
  16. Images Audio Video Mixed Media AI Text 3D AR /

    VR Purchases License Fees Royalties Subscriptions Ad Revenue IP Sale Commission Donations Building blocks for new creative forms with embedded commercial terms Building blocks COMMERCE CARDS
  17. Images Audio Video Mixed Media AI Text 3D AR /

    VR Purchases License Fees Royalties Subscriptions Ad Revenue IP Sale Commission Donations CONTENT CARDS COMMERCE CARDS CARDSTACK Decentralized Application Builder
  18. Assemble content or data schema from catalog

  19. None
  20. Arrange layout to create structure

  21. None
  22. None
  23. Configure lists or feeds for syndication

  24. CARDSTACK Customizable themes for creative expression

  25. Open Source Open Marketplace Open Protocol CARDSTACK

  26. Images Audio Video AI Text 3D AR / VR Purchases

    License Fees Royalties Subscriptions Ad Revenue IP Sale Commission Donations CONTENT CARDS COMMERCE CARDS Mixed Media CARDSTACK What can you build?
  27. Images Audio Video AI Text 3D AR / VR Purchases

    License Fees Royalties Subscriptions Ad Revenue IP Sale Commission Donations CONTENT CARDS COMMERCE CARDS CARDSTACK “Subscription-based Podcast" Text Audio Subscriptions Video Ad Revenue Mixed Media
  28. Images Audio Video AI Text 3D AR / VR Purchases

    License Fees Royalties Subscriptions Ad Revenue IP Sale Commission Donations CONTENT CARDS COMMERCE CARDS CARDSTACK Mixed Media “Virtual Live Battle” Audio Commission Purchases Video Mixed Media
  29. Images Audio Video AI Text 3D AR / VR Purchases

    License Fees Royalties Subscriptions Ad Revenue IP Sale Commission Donations Mixed Media CONTENT CARDS COMMERCE CARDS CARDSTACK “Celebrity Greeting Cards” Text Audio AI Royalties Ad Revenue Video
  30. CONTENT CARDS COMMERCE CARDS CARDSTACK Let’s try all the ideas!

    Images Audio Video AI Text 3D AR / VR Purchases License Fees Royalties Subscriptions Ad Revenue IP Sale Commission Donations Mixed Media
  31. CARDSTACK Open Source Open Marketplace Open Protocol github.com/cardstack/cardstack CatalogJS and

    Card Catalog CARD Token-Curated Syndication
  32. CARDSTACK Founding Director Cardstack Project chris.tse@cardstack.com @christse Thank you! CHRIS

    TSE Founding Director Cardstack Project CARDSTACK.COM T.ME/CARDSTACK @CARDSTACK Have questions? Join our Discord!