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1A117069 小林ちひろ 5/6課題
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小林ちひろ
May 06, 2019
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1A117069 小林ちひろ 5/6課題
訪日タイ人の誘致活動に関する調査
小林ちひろ
May 06, 2019
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Transcript
訪⽇タイ⼈の誘致活動 地球社会共⽣学部1A117069 ⼩林ちひろ
4000万
調査⽅法 •タイの社会階層や市場調べ •⽇本をテーマにした博覧会で調査 •アンケート •H.I.S.社にインタビュー
訪⽇タイ⼈ 増加の要因
①2013年 タイ⼈のVISA 免除
ルールが多く 個⼈VISAの 取得が困難
団体旅⾏が 多かった
None
None
②GDP上昇
中所得層の増加
③LCCの増加
④タイ⼈の ⽇本好き
⾼島屋が アンカーテナント として初出店
None
リピーター増
⽇本の⽇常を 体験したい!
https://www.kankokeizai.com/訪 ⽇タイ⼈の⼈気観光地ランキング で、-都道府県/
ホテル不⾜ ⽇本の問題
地⽅創⽣ × タイ⼈ファースト ①
Instagram の活⽤ ②