The IP Girl

Kym Niblock Girl Geek Sydney presentation 5 March 2014. Foxtel Go and Foxtel Play product development, and what to look for in a multi-device and multi-platform approach.

Transcript

1. Foxtel Go and Foxtel Play March 2014
2. A few years ago the TV landscape was very different! A lot has changed in the past few years Confidential - Subject to Legal and Regulatory approval STBs FTA
3. Now it’s soooo much more complex Customers are demanding much much more from their TV experience Confidential - Subject to Legal and Regulatory approval STBs FTA Internet Internet and mobile devices have changed the way TV is consumed forever but still Content is King!
4. Evolution, adaptation, next generation - We needed to adapt Watch what you want, when you want however you want Confidential - Subject to Legal and Regulatory approval Watch and buy Foxtel’s content on your terms Current STBs and Next Generation STB (iQ3) STB and Internet Internet only
5. Foxtel changed forever the way Australians view TV when Foxtel Go launched in Nov 2012 2012 2013 2014 Nov Foxtel Go Launches on iPad Jan Movies catch-up Feb iPhone launch 25 LIVE Channels added Fox Sports 1,2,3 added Mar Showcase Launches (60+ LIVE channels) AFL added May PC / Mac launch Jul Android launch 5 further LIVE channels (Nick, Nick Jr., MTV, ESPN, ESPN2) Dec 6 further Android Feb 1m Devices 1 Million
6. Our customers have responded positively... So how is Foxtel Go doing? Customers 1 Million devices Live vs VOD Live dominates but VOD is rapidly increasing When do they watch Peaks at the weekend – esp Sundays nights Watch later from 9-12pm Foxtel Go drives significant business benefits – Customers who use Foxtel Go are more satisfied, less likely to leave and more likely to recommend Foxtel* * Foxtel brand tracker and Foxtel Dip research, OND 2013
7. So how is Foxtel Go doing? Our customers have responded positively...
8. Foxtel Go then Foxtel Play Putting in place the building blocks for future growth Confidential - Subject to Legal and Regulatory approval • iPad / iPhone • PC / Mac • Selected Samsung Android devices Linear and VOD FREE to Subs • Connected TV’s (Samsung / LG) • Game consoles - Xbox • PC / Mac / iPad / iPhone / selected Android devices (Foxtel Go) 70+ channels across Ents, Sports and Movies Linear and VOD Monthly payment Range of channels across Ents, Sports and Movies Whether STB or connected via IP you can enjoy content from Foxtel and get Foxtel Go for FREE 8
9. Foxtel Play is an internet TV service offering access to Foxtel channels direct to your Xbox 360, Samsung Smart TV, LG TV and PC/Mac. Foxtel Play customers get access Foxtel Play channels through the Foxtel Go app on iOS and selected Samsung Android devices. There is no lock-in contract and no installation. Content includes: • Entertainment • Documentaries • Drama • Kids • Movies • Sport That start from $25 per month. There are live TV channels as well as access to hundreds of catch up TV titles and movies on demand. The product is managed online where customers can sign up, change packages, cancel or reactivate month to month. What is Foxtel Play?
10. 10 | 7 March 2014 Foxtel Play Product Introduction What devices is Foxtel Play available on? Samsung Xbox 360 LG PC/Mac All 2012 and 2013 model Smart TVs. Selected 2013 and 2012 BluRays and Home Theatres Xbox 360 game consoles Kinect device optional Xbox Live Gold membership required 2013 Smart enabled TVs *2012 and BluRays HomeTheatres coming mid 2014 PC Requirements: Web Browser: Internet Explore 8 or above. Operating System: Microsoft Windows XP with service pack 2 or newer OS. RAM: 512MB Mac Requirements: Operating System: OS 10.6 or above RAM: 512MB iOS devices Selected Samsung Android devices
11. Foxtel Play application has a similar look and feel across all devices. It consists of a: • Live TV Guide • Mini guide whilst watching live • Live scrub back and pause for 30mins • Catch Up • Search • Parental control • Device management 11 | 7 March 2014 Foxtel Play on Sony App Overview
12. 12 | 7 March 2014 Foxtel Play Product Introduction Developing across multiple platforms Developing the same application on several platforms has its challenges: • Testing is a b*tch! Think hundreds of devices, gadget geek heaven! • Just cause it works on one model of one device doesn’t mean it works on all • All manufactures have different certification requirements • Chip sets, processors hardware makes a big difference to app performance • Peripheral overkill, bluray remotes, kinects, microphones, USB keyboards. Foxtel Play test lab
13. 13 | 7 March 2014 Foxtel Play Product Introduction Tips & Tricks • Don’t let manufacturers certification processes delay your launch! • Know the certification requirements up front before you write any requirements or design your apps • Choose application developers/vendors who have experience and insider contacts. • Add contingency! • Use a community for the techiest of customers to get support • Geeks are customers too, you need a forum for answering what firmware version you support and what to do if you have jailbroken your PS3, what DNS server to set your TV with for the fastest performance, etc • Conduct UAT with everyday users of the device • Xbox lovers will be outraged if you assign the wrong button to a function, know your customers and get the UX right. • Implement Analytics • Know what your customers are doing inside your app at every point, what errors they receive, which pages are most popular, how long they use your product for, this is crucial information when it comes to making big decisions about your future roadmap.