Building your Online Personal Brand

Transcript

1. SUPERCHARGE YOUR CAREER ON SOCIAL MEDIA BUILDING YOUR PERSONAL BRAND… www.humaans.com By Cleyra Uzcategui
2. - Originally from 🇻🇪 - SWE at JP Morgan 👩💻 - Women Techmaker Ambassador - GDG Glasgow Organizer - Passionate about UI/UX and Web Development - ☕ lover - Crazy 🪴 lady - Accessibility 🧑🦼🤝🧑🦯, diversity and inclusion 👍👍👍👍👍 advocate - Social Media Manager on a past life WHO AM I?
3. - What is personal brand & why is important? - Why to have presence on Social Media? - How to build an online personal brand - Tools - Challenges - Break & Hands on! - Wrap up - Q&A OVERVIEW
4. - Raise your hand if you are thinking of creating content but you don’t know where to start? - Put your hand up if you would like to grow your personal brand? QUESTIONS
5. WHAT’S PERSONAL BRAND?
6. - Helps showcase your area of expertise - Showcases who you are - Helps you explore yourself - Increase your visibility - Build con fi dence - Grow credibility WHY PERSONAL BRAND IS IMPORTANT?
7. - Free communication tool - Reach a massive audience - Networking - Share content - Learn in community - Keep you up to date with latest trends WHY TO HAVE PRESENCE ON SOCIAL MEDIA?
8. WHILE YOU BUILD YOUR ONLINE PERSONAL BRAND.
9. - De fi ne your identity brand - Have an strategic plan - Be consistent - Be authentic - Be creative - You don’t need to be an expert! - Reinvent yourself - Measure and iterate - Have fun! HOW TO BUILD MY PERSONAL BRAND ON SOCIAL MEDIA?
10. - Find your target - De fi ne frequency - Similar personal brands - Brand purpose - Personality - Topics of conversation - Identi fi ers - Strategic plan IDENTITY BRAND WHEEL
11. Women in Tech Web devs UI/UX people A11y advocates 1. Target 3. Similar brands 2. Frequency 4. Strengths & values Twitter: 2 tweets per day LinkedIn: 1 post per week Instagram: 1 post twice per month Inclusion and diversity mindset Front-end skills Web design skills
12. 30 years old, woman Bilingual (SP & EN) Dev, carismatic & chatty Hobbies: co ff ee, running, salsa dancing, travelling & plants, cajon player. 5. Personality 7. Identi fi ers 6. Topics of conversation 8. Strategy UI/UX, Web & Accessibility Being a woman in Tech Hobbies Pink headphones Set up with plants Latina living Scotland
13. - De fi ne your goals on Social Media - Create a strategic plan - Measure your success & iterate STRATEGY
20. - Pro fi le - Links - Hashtags - Tagging - Sharing your posts - Reply - Engage in the conversation - QRs to share you pro fi le - Be transparent PRACTICAL TIPS
22. ✋ IF YOU WANT US TO HAVE A QUICK LOOK AT YOUR PROFILE?
23. TOOLS
24. TOOLS
25. TOOLS
26. TOOLS
27. TOOLS
28. CHALLENGES What am I going to talk about? How can I ensure I continue growing my brand? Why am I getting trolls and how to deal with them?
29. A WEE BREAK ☕
30. -Let’s build your own social media strategy! -Complete steps 1 to 7, during the workshop. -Steps 8-9 at 🏠 -Discussion. HANDS ON!
31. - What is personal brand & why is important? - Why to have presence on Social Media? - How to build an online personal brand - Tools - Challenges - We de fi ned a Social Media strategy WRAP UP…
32. By @FerraroFernando
33. Q&A
34. LET’S KEEP THE CONVERSATION ON!