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Building your Online Personal Brand

Building your Online Personal Brand

Cleyra Uzcategui

January 20, 2023
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  1. SUPERCHARGE YOUR CAREER ON SOCIAL MEDIA BUILDING YOUR PERSONAL BRAND…

    www.humaans.com By Cleyra Uzcategui
  2. - Originally from 🇻🇪 - SWE at JP Morgan 👩💻

    - Women Techmaker Ambassador - GDG Glasgow Organizer - Passionate about UI/UX and Web Development - ☕ lover - Crazy 🪴 lady - Accessibility 🧑🦼🤝🧑🦯, diversity and inclusion 👍👍👍👍👍 advocate - Social Media Manager on a past life WHO AM I?
  3. - What is personal brand & why is important? -

    Why to have presence on Social Media? - How to build an online personal brand - Tools - Challenges - Break & Hands on! - Wrap up - Q&A OVERVIEW
  4. - Raise your hand if you are thinking of creating

    content but you don’t know where to start? - Put your hand up if you would like to grow your personal brand? QUESTIONS
  5. WHAT’S PERSONAL BRAND?

  6. - Helps showcase your area of expertise - Showcases who

    you are - Helps you explore yourself - Increase your visibility - Build con fi dence - Grow credibility WHY PERSONAL BRAND IS IMPORTANT?
  7. - Free communication tool - Reach a massive audience -

    Networking - Share content - Learn in community - Keep you up to date with latest trends WHY TO HAVE PRESENCE ON SOCIAL MEDIA?
  8. WHILE YOU BUILD YOUR ONLINE PERSONAL BRAND.

  9. - De fi ne your identity brand - Have an

    strategic plan - Be consistent - Be authentic - Be creative - You don’t need to be an expert! - Reinvent yourself - Measure and iterate - Have fun! HOW TO BUILD MY PERSONAL BRAND ON SOCIAL MEDIA?
  10. - Find your target - De fi ne frequency -

    Similar personal brands - Brand purpose - Personality - Topics of conversation - Identi fi ers - Strategic plan IDENTITY BRAND WHEEL
  11. Women in Tech Web devs UI/UX people A11y advocates 1.

    Target 3. Similar brands 2. Frequency 4. Strengths & values Twitter: 2 tweets per day LinkedIn: 1 post per week Instagram: 1 post twice per month Inclusion and diversity mindset Front-end skills Web design skills
  12. 30 years old, woman Bilingual (SP & EN) Dev, carismatic

    & chatty Hobbies: co ff ee, running, salsa dancing, travelling & plants, cajon player. 5. Personality 7. Identi fi ers 6. Topics of conversation 8. Strategy UI/UX, Web & Accessibility Being a woman in Tech Hobbies Pink headphones Set up with plants Latina living Scotland
  13. - De fi ne your goals on Social Media -

    Create a strategic plan - Measure your success & iterate STRATEGY
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  20. - Pro fi le - Links - Hashtags - Tagging

    - Sharing your posts - Reply - Engage in the conversation - QRs to share you pro fi le - Be transparent PRACTICAL TIPS
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  22. ✋ IF YOU WANT US TO HAVE A QUICK LOOK

    AT YOUR PROFILE?
  23. TOOLS

  24. TOOLS

  25. TOOLS

  26. TOOLS

  27. TOOLS

  28. CHALLENGES What am I going to talk about? How can

    I ensure I continue growing my brand? Why am I getting trolls and how to deal with them?
  29. A WEE BREAK ☕

  30. -Let’s build your own social media strategy! -Complete steps 1

    to 7, during the workshop. -Steps 8-9 at 🏠 -Discussion. HANDS ON!
  31. - What is personal brand & why is important? -

    Why to have presence on Social Media? - How to build an online personal brand - Tools - Challenges - We de fi ned a Social Media strategy WRAP UP…
  32. By @FerraroFernando

  33. Q&A

  34. LET’S KEEP THE CONVERSATION ON!