Adapting to the new era of search everywhere optimization - brightonSEO San Diego

search everywhere optimization Nikki Lam NP DIGITAL /in/nikkilam/seo Adapting to
the new era of

Who here has seen a flattening or dip in organic
traffic this year?

AI isn’t the only culprit

User Behavior Has Been Fundamentally Changing

5 Confidential, All Rights Reserved Adapting to the new era
of search everywhere optimization User behavior has evolved Trends

of search everywhere optimization User behavior has evolved Trends Products

of search everywhere optimization User behavior has evolved Trends Products Inspiration

of search everywhere optimization User behavior has evolved Trends Products Inspiration Opinions

of search everywhere optimization User behavior has evolved Trends Products Inspiration Opinions Complex Needs & Questions

of search everywhere optimization Search is now everywhere Trends Products Inspiration Opinions Complex Needs & Questions

So stop thinking like this Google Search Google Maps International
Apple Maps Youtube Bing

And start thinking bigger LLMs Tiktok Marketplaces Pinterest LinkedIn Podcasts
Youtube Voice Meta Apps AIOs & Al Mode Forums Wikipedia

Adapt or Else

of search everywhere optimization Adapting to key shifts People are searching & learning within platforms

of search everywhere optimization Adapting to key shifts Less brand loyalty, more influence from creators, social, & trends

of search everywhere optimization Adapting to key shifts Brand discovery through AI

How Does It All Work Together?

53% of ChatGPT answers cite at least one of these
platforms Pinterest Apple & Spotify Meta Youtube App & Play Store LinkedIn Tiktok Amazon & Etsy Reddit & Quora Wikipedia Source: Profound

of search everywhere optimization

of search everywhere optimization You can’t avoid the alligator effect STATE OF SERPS Clicks Down Impressions Up CTR Down

of search everywhere optimization Your brand is everything Clicks Impressions CTR

T H E G O A L T H E
S O L U T I O N Drive growth, authority, and brand sentiment during peak tax season. increase in organic clicks to the blog YoY share of voice on Reddit increase in referral traffic from LLMs QoQ A holistic earned media approach to show up everywhere that matters. rise in link in bio clicks

There’s So Much Untapped Opportunity

Opportunity to drive more: Referral traffic

Opportunity to drive better: Organic brand visibility

Opportunity to build stronger: Brand signals & brand demand

of search everywhere optimization Opportunity to: Tap into AI channels with higher CVRs All Channels 1.59% Organic Search 2.75% AI Search 7.48% 0.00% 1.00% 2.00% 3.00% 4.00% 5.00% 6.00% 7.00% 8.00% Conversion Rate

Where to Start?

of search everywhere optimization Audience Rank #3 #7 #6 #5 #4 #2 #1 Always start with your audience double travel strollers Tool: Sparktoro

of search everywhere optimization Assess your share of voice Tool: Semrush BRAND.COM BRAND.COM

of search everywhere optimization Don’t try to boil the ocean Pick one platform

of search everywhere optimization Don’t try to boil the ocean Roadmap & collaboration

of search everywhere optimization Don’t try to boil the ocean Test & learn

of search everywhere optimization Don’t try to boil the ocean Expand

Make your business case

Tips & best practices LLMs Tiktok Pinterest LinkedIn Youtube AIO
& Al Mode Forums Meta SERP Features

of search everywhere optimization Identify Conversations & Create Profiles reddit

of search everywhere optimization Build Up Karma reddit

of search everywhere optimization Launch Your Branded Subreddit reddit

of search everywhere optimization Monitor & Evolve reddit Tool: Ubersuggest

of search everywhere optimization Reddit outranks Walmart, NYT, Consumer Reports, Pottery Barn, Target

T H E G O A L T H E
S O L U T I O N Build foundational trust in reddit. Positive feedback on comments & new threads Comments Views on New Threads Launch a holistic reddit, SEO & ORM program.

of search everywhere optimization Youtube Find which keywords trigger video results Tool: Ubersuggest

of search everywhere optimization Youtube Conduct a YouTube video Gap analysis to guide video creation Tool: VidIQ

of search everywhere optimization Use keywords to inform video transcripts, titles, descriptions, and tags Youtube

of search everywhere optimization double stroller for newborn and toddler

of search everywhere optimization Pinterest Keywords, domain quality, pin quality, & topic relevance

of search everywhere optimization Pinterest Add keywords to your profile, boards and pins

of search everywhere optimization Pinterest Pinterest Trends

of search everywhere optimization Pinterest is often a top ranking site

of search everywhere optimization “What People Are Saying” AIO Rankings LinkedIn

of search everywhere optimization Collaborate with your social team LinkedIn

of search everywhere optimization LinkedIn Share content live & re-post to LinkedIn

of search everywhere optimization TikTok, IG & Facebook Caption and hashtags Scripts / talk tracks Weave keywords into:

of search everywhere optimization TikTok, IG & Facebook Find keywords triggering ‘What People Are Saying’ & video SERP features Tool: Ubersuggest

of search everywhere optimization TikTok, IG & Facebook Identify influencer collaborations

of search everywhere optimization Tiktok, Instagram & Facebook 30.5K 150 3,585 1,368 “What people are saying” SERP feature:

of search everywhere optimization LLMs

of search everywhere optimization LLMs Mentions

of search everywhere optimization LLMs Authority

of search everywhere optimization LLMs Technical

of search everywhere optimization LLMs Content

of search everywhere optimization LLMs Longtail

of search everywhere optimization LLMs Freshness

of search everywhere optimization LLMs Structure

of search everywhere optimization LLMs Measure

of search everywhere optimization LLMs Mentions Measure Authority Technical Content Freshness Longtail Structure

of search everywhere optimization LLMs

T H E G O A L T H E
S O L U T I O N Expand RefiJet’s digital footprint and capture qualified leads from LLMs. Increase in Google AI Overview rankings increase in position 1-3 rankings increase in traffic from LLMs AI search optimization with proven discovery best practices. increase in funded loans from SEO & AI Search

How do you measure success?

of search everywhere optimization How to measure success AI referral traffic

of search everywhere optimization How to measure success AI referral traffic Multi-channel influence

of search everywhere optimization How to measure success AI referral traffic Multi-channel influence Brand sentiment and demand

How much valuable visibility are you losing ignoring these platforms?

of search everywhere optimization Key takeaways Search is everywhere.

of search everywhere optimization Brand strengths wins. Key takeaways Search is everywhere.

of search everywhere optimization Brand strengths wins. Key takeaways Search is everywhere. Operate across channels.

Thank You

Adapting to the new era of search everywhere op...

Adapting to the new era of search everywhere optimization - brightonSEO San Diego

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