Your Content Is Forever (Your LMS Is Temporary)

Your Content Is Forever (Your LMS Is Temporary)

Strategies for High-Longevity Content |
Presented at DevLearn 2012 in Las Vegas, NV, USA

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Clifford Anderson

October 31, 2012
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  1. Your  Content  Is  Forever   (Your  LMS  Is  Temporary)  

    Strategies  for  High-­‐Longevity  Content   Clifford  Anderson   Director  of  Online  Learning  Technology,  Berkleemusic.com   canderson@berklee.edu        TwiEer:@CliffAnderson  
  2. Session  ObjecHves   •  EvaluaHng  an  LMS  from  a  content

     perspecHve   •  Streamlining  content  development   •  Modeling  content  specific  to  your  domain   •  Developing  a  content  strategy  and  process  
  3. Berkleemusic.com   •  130  twelve-­‐week   courses   •  Berklee

     faculty  authors   •  8  UPCEA  awards  for   Best  Online  Course   •  Small  development  staff   •  Third  LMS  iteraHon  
  4. Legacy  

  5. Longevity  

  6. Roles  

  7. “Authoring”  in  the  LMS   VB JS HTML LMS  

  8. HTML  authoring   HTML HTML HTML HTML VB JS HTML

    LMS  
  9. SCORM   LMS   JS HTML SCORM   -­‐IFIER  

    HTML HTML HTML HTML MANIFEST +  
  10. SCORM   JS HTML SCORM   -­‐IFIER   HTML HTML

    HTML HTML MANIFEST +   LMS   LMS  
  11. Standalone  CMS   LMS   JS HTML a   CMS

      XML XML XML XML HTML HTML
  12. Standalone  CMS   LMS   JS HTML a   CMS

      XML XML XML XML HTML HTML LMS   …etc.   HTML HTML HTML HTML MANIFEST +  
  13. CONTENT  STRATEGY  &  PROCESS  

  14. Think  beyond  a  specific  LMS  

  15. Work  with  your  exisHng  processes  

  16. Safeguard  your  valuable  IP  

  17. Maximize  reusability  and  portability  

  18. Improve  over  Hme  

  19. Upstream  processes   VB JS HTML

  20. Ge_ng  content  into  the  CMS   VB JS HTML a

      CMS   XML XML XML XML
  21. Versioning   VB JS HTML CMS   XML XML XML

    XML
  22. Review,  approval  and  publishing   VB JS HTML CMS  

    XML XML XML XML
  23. Deployment   VB JS HTML LMS   CMS   XML

    XML XML XML
  24. MODELING  CONTENT  

  25. Content,  presentaHon,  and  funcHonality  

  26. XML   <assignment title=“Final Project” />

  27. Natural  language   <movie … /> <quiz    …  />

      <image  …  />   <discussion  …  />   <slideshow  …  />  
  28. A  pracHcal  example   <div id="timeline"> <h2>Serious Weather</h2> <h3>Blizzard of

    1978</h3> <p><b>Date:</b> 02/05/1978</p> <img src="snow.jpg"/> <p class="small">Photo credit: rubyblossom</p> <p>One of the biggest snows ever.</p> <h3>Hurricane Sandy</h3> <p><b>Date:</b> 10/28/2012</p> <img src="hurricane.jpg"/> <p class="small">Photo credit: NASA Goddard Space Flight Center</p> <p>A perfect Frankenstorm.</p> </div>
  29. A  pracHcal  example   <div id="timeline"> <h2>Serious Weather</h2> <h3>Blizzard of

    1978</h3> <p><b>Date:</b> 02/05/1978</p> <img src="snow.jpg"/> <p class="small">Photo credit: rubyblossom</p> <p>One of the biggest snows ever.</p> <h3>Hurricane Sandy</h3> <p><b>Date:</b> 10/28/2012</p> <img src="hurricane.jpg"/> <p class="small">Photo credit: NASA Goddard Space Flight Center</p> <p>A perfect Frankenstorm.</p> </div>
  30. <event> <title>Blizzard of 1978 </title> <start_date>02/05/1978 </start_date> <image> <path>snow.jpg</path> <credit>rubyblossom

    </credit> </image> <description>One of the biggest snows ever. </description> </event> <h3>Blizzard of 1978</h3> <p> <b>Date:</b> 02/05/1978 </p> <img src="snow.jpg"/> <p class="small"> Photo credit: rubyblossom </p> <p>One of the biggest snows ever.</p>
  31. <timeline> <title>Serious Weather</title> <event> <title>Blizzard of 1978</title> <start_date>02/05/1978</start_date> <image><path>snow.jpg</ path><credit>rubyblossom</credit></

    image> <description>One of the biggest snows ever.</description> </event> <event> <title>Hurricane Sandy</title> <start_date>10/28/2012</start_date> <image><path>hurricane.jpg</ path><credit>NASA Goddard Space Flight Center</credit></image> <description>A perfect Frankenstorm.</description> </event> </timeline> <div id="timeline"> <h2>Serious Weather</h2> <h3>Blizzard of 1978</h3> <p><b>Date:</b> 02/05/1978</p> <img src="snow.jpg"/> <p class="small">Photo credit: rubyblossom</p> <p>One of the biggest snows ever.</p> <h3>Hurricane Sandy</h3> <p><b>Date:</b> 10/28/2012</p> <img src="hurricane.jpg"/> <p class="small">Photo credit: NASA Goddard Space Flight Center</p> <p>A perfect Frankenstorm.</p> </div>
  32. Adding  CSS  

  33. Mixing  HTML  and  XML   •  XML  for  overall  

    structure   •  HTML  for  local   forma_ng     <document> …HTML… <sidebar>…</sidebar> …HTML… <movie>…</movie> </document>  
  34. Model  the  relaHonship  between  parts   <lesson> <unit seq=“1”> <activity>…</activity>

    <activity>…</activity> </unit> <unit seq=“2”> <activity>…</activity> <activity>…</activity> </unit> </lesson>
  35. STREAMLINING  DEVELOPMENT  

  36. VB JS HTML CMS   XML XML XML XML OpportuniHes

     to  opHmize  
  37. WYSIWYG  editor   Before: <p>&#160;</p> <p style="text-align: right"><img id="area10" widget_id="area10"

    doc_id="36208455" src="content-display.php/courses/BMB%2D200/ images/L01/L01_CommChan%2DTelephone.jpg" alt="" width="189" height="180" /></p> <p>&#160;</p> <p id="area14" class="body" widget_id="area14">Whether it is the office landline or a mobile phone, <em>telephone calls </em>are still a large part of overall business communications. Benefits of the telephone call include that when a person is reached, a discussion can take place immediately and there is a relatively low cost&#8212;unless the call is international. Some drawbacks are that you only have the person&#8217;s voice to interpret how they are receiving your message, and unless your call was expected, you may be interrupting the person you are calling.</p> <p>&#160;</p> Aher:
  38. IntegraHng  third-­‐party  tools   •  Ease  of  use   • 

    NoHficaHons   •  Robust  API  
  39. VB JS HTML CMS   XML XML XML XML Publishing

      HTML HTML
  40. Deployment   VB JS HTML CMS   XML XML XML

    XML HTML HTML LMS   ?  
  41. CASE  STUDIES  

  42. VB JS HTML CMS   XML XML XML XML UpdaHng

     the  look  &  feel   HTML HTML LMS  
  43. VB JS HTML CMS   XML XML XML XML Evolving

     technical  standards   HTML HTML LMS  
  44. VB JS HTML CMS   XML XML XML XML Reviving

     old  material   HTML HTML HTML HTML LMS   LMS  
  45. VB JS HTML CMS   XML XML XML XML Content

     reuse   LMS   HTML HTML HTML HTML
  46. VB JS HTML CMS   XML XML XML XML Ongoing

     revisions   HTML HTML LMS  
  47. VB JS HTML CMS   XML XML XML XML MulHple

     deployment  processes   LMS   HTML HTML LMS   ?   HTML HTML HTML HTML MANIFEST +  
  48. JS HTML CMS   XML XML XML XML Content  migraHon

      HTML HTML LMS   ?  
  49. VB JS HTML CMS   XML XML XML XML CollaboraHve

     authoring   HTML HTML LMS  
  50. VB JS HTML CMS   XML XML XML XML CollaboraHve

     authoring   HTML HTML LMS  
  51. VB JS HTML CMS   XML XML XML XML Dealing

     with  lockdown   HTML HTML LMS  
  52. EVALUATING  AN  LMS  

  53. Content  in  

  54. Content  out  

  55. CustomizaHon  

  56. QUESTIONS  

  57. Your  Content  Is  Forever   (Your  LMS  Is  Temporary)  

    Strategies  for  High-­‐Longevity  Content   Clifford  Anderson   Director  of  Online  Learning  Technology,  Berkleemusic.com   canderson@berklee.edu        TwiEer:@CliffAnderson