Your Content Is Forever (Your LMS Is Temporary)

Strategies for High-Longevity Content |
Presented at DevLearn 2012 in Las Vegas, NV, USA

Transcript

1. Your  Content  Is  Forever   (Your  LMS  Is  Temporary)   Strategies  for  High-­‐Longevity  Content   Clifford  Anderson   Director  of  Online  Learning  Technology,  Berkleemusic.com   canderson@berklee.edu        TwiEer:@CliffAnderson  
2. Session  ObjecHves   •  EvaluaHng  an  LMS  from  a  content  perspecHve   •  Streamlining  content  development   •  Modeling  content  specific  to  your  domain   •  Developing  a  content  strategy  and  process  
3. Berkleemusic.com   •  130  twelve-­‐week   courses   •  Berklee  faculty  authors   •  8  UPCEA  awards  for   Best  Online  Course   •  Small  development  staff   •  Third  LMS  iteraHon  
4. Legacy  
5. Longevity  
6. Roles  
7. “Authoring”  in  the  LMS   VB JS HTML LMS  
8. HTML  authoring   HTML HTML HTML HTML VB JS HTML LMS  
9. SCORM   LMS   JS HTML SCORM   -­‐IFIER   HTML HTML HTML HTML MANIFEST +  
10. SCORM   JS HTML SCORM   -­‐IFIER   HTML HTML HTML HTML MANIFEST +   LMS   LMS  
11. Standalone  CMS   LMS   JS HTML a   CMS   XML XML XML XML HTML HTML
12. Standalone  CMS   LMS   JS HTML a   CMS   XML XML XML XML HTML HTML LMS   …etc.   HTML HTML HTML HTML MANIFEST +  
13. CONTENT  STRATEGY  &  PROCESS  
14. Think  beyond  a  specific  LMS  
15. Work  with  your  exisHng  processes  
16. Safeguard  your  valuable  IP  
17. Maximize  reusability  and  portability  
18. Improve  over  Hme  
19. Upstream  processes   VB JS HTML
20. Ge_ng  content  into  the  CMS   VB JS HTML a   CMS   XML XML XML XML
21. Versioning   VB JS HTML CMS   XML XML XML XML
22. Review,  approval  and  publishing   VB JS HTML CMS   XML XML XML XML
23. Deployment   VB JS HTML LMS   CMS   XML XML XML XML
24. MODELING  CONTENT  
25. Content,  presentaHon,  and  funcHonality  
26. XML   <assignment title=“Final Project” />
27. Natural  language   <movie … /> <quiz    …  />   <image  …  />   <discussion  …  />   <slideshow  …  />  
28. A  pracHcal  example   <div id="timeline"> <h2>Serious Weather</h2> <h3>Blizzard of 1978</h3> <p><b>Date:</b> 02/05/1978</p> <img src="snow.jpg"/> <p class="small">Photo credit: rubyblossom</p> <p>One of the biggest snows ever.</p> <h3>Hurricane Sandy</h3> <p><b>Date:</b> 10/28/2012</p> <img src="hurricane.jpg"/> <p class="small">Photo credit: NASA Goddard Space Flight Center</p> <p>A perfect Frankenstorm.</p> </div>
29. A  pracHcal  example   <div id="timeline"> <h2>Serious Weather</h2> <h3>Blizzard of 1978</h3> <p><b>Date:</b> 02/05/1978</p> <img src="snow.jpg"/> <p class="small">Photo credit: rubyblossom</p> <p>One of the biggest snows ever.</p> <h3>Hurricane Sandy</h3> <p><b>Date:</b> 10/28/2012</p> <img src="hurricane.jpg"/> <p class="small">Photo credit: NASA Goddard Space Flight Center</p> <p>A perfect Frankenstorm.</p> </div>
30. <event> <title>Blizzard of 1978 </title> <start_date>02/05/1978 </start_date> <image> <path>snow.jpg</path> <credit>rubyblossom </credit> </image> <description>One of the biggest snows ever. </description> </event> <h3>Blizzard of 1978</h3> <p> <b>Date:</b> 02/05/1978 </p> <img src="snow.jpg"/> <p class="small"> Photo credit: rubyblossom </p> <p>One of the biggest snows ever.</p>
31. <timeline> <title>Serious Weather</title> <event> <title>Blizzard of 1978</title> <start_date>02/05/1978</start_date> <image><path>snow.jpg</ path><credit>rubyblossom</credit></ image> <description>One of the biggest snows ever.</description> </event> <event> <title>Hurricane Sandy</title> <start_date>10/28/2012</start_date> <image><path>hurricane.jpg</ path><credit>NASA Goddard Space Flight Center</credit></image> <description>A perfect Frankenstorm.</description> </event> </timeline> <div id="timeline"> <h2>Serious Weather</h2> <h3>Blizzard of 1978</h3> <p><b>Date:</b> 02/05/1978</p> <img src="snow.jpg"/> <p class="small">Photo credit: rubyblossom</p> <p>One of the biggest snows ever.</p> <h3>Hurricane Sandy</h3> <p><b>Date:</b> 10/28/2012</p> <img src="hurricane.jpg"/> <p class="small">Photo credit: NASA Goddard Space Flight Center</p> <p>A perfect Frankenstorm.</p> </div>
32. Adding  CSS  
33. Mixing  HTML  and  XML   •  XML  for  overall   structure   •  HTML  for  local   forma_ng     <document> …HTML… <sidebar>…</sidebar> …HTML… <movie>…</movie> </document>  
34. Model  the  relaHonship  between  parts   <lesson> <unit seq=“1”> <activity>…</activity> <activity>…</activity> </unit> <unit seq=“2”> <activity>…</activity> <activity>…</activity> </unit> </lesson>
35. STREAMLINING  DEVELOPMENT  
36. VB JS HTML CMS   XML XML XML XML OpportuniHes  to  opHmize  
37. WYSIWYG  editor   Before: <p>&#160;</p> <p style="text-align: right"><img id="area10" widget_id="area10" doc_id="36208455" src="content-display.php/courses/BMB%2D200/ images/L01/L01_CommChan%2DTelephone.jpg" alt="" width="189" height="180" /></p> <p>&#160;</p> <p id="area14" class="body" widget_id="area14">Whether it is the office landline or a mobile phone, <em>telephone calls </em>are still a large part of overall business communications. Benefits of the telephone call include that when a person is reached, a discussion can take place immediately and there is a relatively low cost&#8212;unless the call is international. Some drawbacks are that you only have the person&#8217;s voice to interpret how they are receiving your message, and unless your call was expected, you may be interrupting the person you are calling.</p> <p>&#160;</p> Aher:
38. IntegraHng  third-­‐party  tools   •  Ease  of  use   •  NoHficaHons   •  Robust  API  
39. VB JS HTML CMS   XML XML XML XML Publishing   HTML HTML
40. Deployment   VB JS HTML CMS   XML XML XML XML HTML HTML LMS   ?  
41. CASE  STUDIES  
42. VB JS HTML CMS   XML XML XML XML UpdaHng  the  look  &  feel   HTML HTML LMS  
43. VB JS HTML CMS   XML XML XML XML Evolving  technical  standards   HTML HTML LMS  
44. VB JS HTML CMS   XML XML XML XML Reviving  old  material   HTML HTML HTML HTML LMS   LMS  
45. VB JS HTML CMS   XML XML XML XML Content  reuse   LMS   HTML HTML HTML HTML
46. VB JS HTML CMS   XML XML XML XML Ongoing  revisions   HTML HTML LMS  
47. VB JS HTML CMS   XML XML XML XML MulHple  deployment  processes   LMS   HTML HTML LMS   ?   HTML HTML HTML HTML MANIFEST +  
48. JS HTML CMS   XML XML XML XML Content  migraHon   HTML HTML LMS   ?  
49. VB JS HTML CMS   XML XML XML XML CollaboraHve  authoring   HTML HTML LMS  
50. VB JS HTML CMS   XML XML XML XML CollaboraHve  authoring   HTML HTML LMS  
51. VB JS HTML CMS   XML XML XML XML Dealing  with  lockdown   HTML HTML LMS  
52. EVALUATING  AN  LMS  
53. Content  in  
54. Content  out  
55. CustomizaHon  
56. QUESTIONS  
57. Your  Content  Is  Forever   (Your  LMS  Is  Temporary)   Strategies  for  High-­‐Longevity  Content   Clifford  Anderson   Director  of  Online  Learning  Technology,  Berkleemusic.com   canderson@berklee.edu        TwiEer:@CliffAnderson