The Dark Side of UX - Code PaLOUsa

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@courtneyheitman The Dark Side of UX HOW WE TRICK AND
SHAME YOU INTO DOING WHAT WE WANT Slides http://tiny.cc/CodePaLOUsa-DarkSide/

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@courtneyheitman http://bit.ly/qubit-meta

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@courtneyheitman UX = Psychology

@courtneyheitman HONEST DESIGN AID RAPID COMPREHENSION “We don’t read pages.
We scan them.” — Steve Krug MANIPULATIVE DESIGN HIDE KEY INFORMATION

@courtneyheitman HONEST DESIGN PREVENT MISTAKES “People tend to stick to
the defaults.” — Jakob Nielsen MANIPULATIVE DESIGN BENEFIT FROM MISTAKES

@courtneyheitman HONEST DESIGN SHOW USER REVIEWS “People will do things
that they see other people do.”— Robert Cialdini MANIPULATIVE DESIGN HIDE NEGATIVE REVIEWS

@courtneyheitman Harry Brignull www.darkpatterns.org

@courtneyheitman • Trick Questions • Sneak Into Basket • Roach
Motel • Privacy Zuckering • Price Comparison • Misdirection Types of Dark Patterns • Hidden Costs • Bait and Switch • Confirmshaming • Disguised Ads • Forced Continuity • Friend Spam

@courtneyheitman A Taxonomy of Dark Patterns 1. Trick Questions

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@courtneyheitman A Taxonomy of Dark Patterns 1.5 – Guilt and
Shame

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@courtneyheitman A Taxonomy of Dark Patterns 2. Privacy Zuckering

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@courtneyheitman A Taxonomy of Dark Patterns 3. Misdirection

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@courtneyheitman A Taxonomy of Dark Patterns 4. Bait and Switch

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@courtneyheitman A Taxonomy of Dark Patterns 5. Sneak Into Basket

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@courtneyheitman No Travel Insurance Required

@courtneyheitman CONFESSION TIME

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@courtneyheitman A Taxonomy of Dark Patterns 6. Roach Motel

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@courtneyheitman A Taxonomy of Dark Patterns 7. Forced Continuity

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@courtneyheitman FTC Blog: Accentuate the Negative http://bit.ly/ftcnegative

@courtneyheitman A Taxonomy of Dark Patterns 8. Fake Advantage

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@courtneyheitman https://www.viagogo.com

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@courtneyheitman Ends justify the means?

@courtneyheitman Ends justify the means? 1. CUSTOMER COMPLAINTS COST

@courtneyheitman Ends justify the means? 2. LEGAL LIABILITY

@courtneyheitman Ends justify the means? 3. REPUTATION LIABILITY

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@courtneyheitman BEWARE the power of the DARK SIDE

@courtneyheitman Resources • Harry Brindall’s Dark Patterns – www.darkpatterns.org •
Qubit Meta - http://bit.ly/qubit-meta • FTC Blog: Accentuate the Negative - http://bit.ly/ftcnegative • Twitter – https://twitter.com/darkpatterns https://twitter.com/suckyux1

@courtneyheitman Thank you! SLIDES http://tiny.cc/CodePaLOUsa-DarkSide/

The Dark Side of UX - Code PaLOUsa

The Dark Side of UX - Code PaLOUsa

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