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The Dark Side of UX - Code PaLOUsa

The Dark Side of UX - Code PaLOUsa

User experience design brings clarity, removes obstacles. It rewards - makes us feel accomplished, successful, happy. Users are confident when using a well-designed application - as easy as turning on a light switch: [Buy]

Don't make me think: did I opt in? Don't make me think: was that a hidden fee?

We will explore the wild world of user manipulation. The Bait and Switch. Trick Questions. Misdirection. Confirm-shaming! Discover the latest ways UX designers trick their users, how easy it is to do by accident and how it affects your brand.

[ Sounds great ] [ No, I hate knowing things ]

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Courtney Heitman

August 20, 2021
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Transcript

  1. @courtneyheitman Want to add free closed captioning to your PowerPoint

    presentations? Slide Show ribbon tab > Check Always Use Subtitles checkbox (location varies slightly on Windows)
  2. @courtneyheitman The Dark Side of UX HOW WE TRICK AND

    SHAME YOU INTO DOING WHAT WE WANT Slides http://tiny.cc/CodePaLOUsa-DarkSide/
  3. @courtneyheitman

  4. @courtneyheitman

  5. @courtneyheitman http://bit.ly/qubit-meta

  6. @courtneyheitman

  7. @courtneyheitman UX = Psychology

  8. @courtneyheitman HONEST DESIGN AID RAPID COMPREHENSION “We don’t read pages.

    We scan them.” — Steve Krug MANIPULATIVE DESIGN HIDE KEY INFORMATION
  9. @courtneyheitman HONEST DESIGN PREVENT MISTAKES “People tend to stick to

    the defaults.” — Jakob Nielsen MANIPULATIVE DESIGN BENEFIT FROM MISTAKES
  10. @courtneyheitman HONEST DESIGN SHOW USER REVIEWS “People will do things

    that they see other people do.”— Robert Cialdini MANIPULATIVE DESIGN HIDE NEGATIVE REVIEWS
  11. @courtneyheitman Harry Brignull www.darkpatterns.org

  12. @courtneyheitman • Trick Questions • Sneak Into Basket • Roach

    Motel • Privacy Zuckering • Price Comparison • Misdirection Types of Dark Patterns • Hidden Costs • Bait and Switch • Confirmshaming • Disguised Ads • Forced Continuity • Friend Spam
  13. @courtneyheitman A Taxonomy of Dark Patterns 1. Trick Questions

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  19. @courtneyheitman A Taxonomy of Dark Patterns 1.5 – Guilt and

    Shame
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  22. @courtneyheitman A Taxonomy of Dark Patterns 2. Privacy Zuckering

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  26. @courtneyheitman A Taxonomy of Dark Patterns 3. Misdirection

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  34. @courtneyheitman A Taxonomy of Dark Patterns 4. Bait and Switch

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  40. @courtneyheitman A Taxonomy of Dark Patterns 5. Sneak Into Basket

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  54. @courtneyheitman No Travel Insurance Required

  55. @courtneyheitman CONFESSION TIME

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  62. @courtneyheitman A Taxonomy of Dark Patterns 6. Roach Motel

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  70. @courtneyheitman A Taxonomy of Dark Patterns 7. Forced Continuity

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  72. @courtneyheitman FTC Blog: Accentuate the Negative http://bit.ly/ftcnegative

  73. @courtneyheitman A Taxonomy of Dark Patterns 8. Fake Advantage

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  79. @courtneyheitman https://www.viagogo.com

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  83. @courtneyheitman Ends justify the means?

  84. @courtneyheitman Ends justify the means? 1. CUSTOMER COMPLAINTS COST

  85. @courtneyheitman Ends justify the means? 2. LEGAL LIABILITY

  86. @courtneyheitman Ends justify the means? 3. REPUTATION LIABILITY

  87. @courtneyheitman

  88. @courtneyheitman BEWARE the power of the DARK SIDE

  89. @courtneyheitman Resources • Harry Brindall’s Dark Patterns – www.darkpatterns.org •

    Qubit Meta - http://bit.ly/qubit-meta • FTC Blog: Accentuate the Negative - http://bit.ly/ftcnegative • Twitter – https://twitter.com/darkpatterns https://twitter.com/suckyux1
  90. @courtneyheitman Thank you! SLIDES http://tiny.cc/CodePaLOUsa-DarkSide/