Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Ten Top Tips for Tidier Type
Search
Sponsored
·
Ship Features Fearlessly
Turn features on and off without deploys. Used by thousands of Ruby developers.
→
Harry Roberts
October 25, 2013
Design
17
2k
Ten Top Tips for Tidier Type
Ten Top Tips for Tidier Type at #TIDE, Scarborough. October 2013.
Harry Roberts
October 25, 2013
Tweet
Share
More Decks by Harry Roberts
See All by Harry Roberts
Site-Speed That Sticks
csswizardry
13
1k
How to Think Like a Performance Engineer
csswizardry
28
2.4k
cache rules everything
csswizardry
5
3.6k
My Website Is Slow! Where Do I Start?
csswizardry
5
530
Optimising Largest Contentful Paint
csswizardry
37
3.6k
Get Your Head Straight
csswizardry
15
21k
From Milliseconds to Millions: A Look at the Numbers Powering Web Performance
csswizardry
1
2.7k
More Than You Ever Wanted to Know About Resource Hints
csswizardry
6
9.7k
It’s My (Third) Party, and I’ll Cry if I Want To
csswizardry
13
5.7k
Other Decks in Design
See All in Design
新卒2年目デザイナーが、UX検定基礎にチャレンジした話
designer_no_pon
0
1.1k
逆向きUIの世界 〜iOSアプリのRTL言語対応〜
akatsuki174
1
470
アクセシビリティ推進を続けられるようにするヒント - Accessibility Conference CHIBA 2025
uto
0
160
decksh object reference
ajstarks
2
1.5k
kintone_aroma
kintone
0
1.2k
Vibe Coding デザインシステム
poteboy
3
1.6k
AIでデザインをつくる:基礎編
kenichiota0711
1
1.2k
アンエシカルデザインの枠組みの提案 -HCD-Netダークパターン研究会活動報告-
securecat
0
190
Connpass-Xperia_Camera_App_by_HCD.pdf
sony
0
420
一次体験を起点にしたUX改善の取り組み / Direct Experience Driven UX Improvements
bitkey
PRO
0
350
株式会社ログラス - 会社説明資料【デザイナー】/ Loglass Designer
loglass2019
1
6.9k
越境するデザイン人材:デザイナーが社会資本となる世界へ
goodpatch
1
480
Featured
See All Featured
Save Time (by Creating Custom Rails Generators)
garrettdimon
PRO
32
1.9k
What the history of the web can teach us about the future of AI
inesmontani
PRO
1
410
How To Stay Up To Date on Web Technology
chriscoyier
791
250k
The AI Revolution Will Not Be Monopolized: How open-source beats economies of scale, even for LLMs
inesmontani
PRO
3
2.9k
Digital Projects Gone Horribly Wrong (And the UX Pros Who Still Save the Day) - Dean Schuster
uxyall
0
180
Abbi's Birthday
coloredviolet
1
4.5k
How to train your dragon (web standard)
notwaldorf
97
6.5k
Facilitating Awesome Meetings
lara
57
6.7k
The Success of Rails: Ensuring Growth for the Next 100 Years
eileencodes
47
7.9k
The Mindset for Success: Future Career Progression
greggifford
PRO
0
220
The B2B funnel & how to create a winning content strategy
katarinadahlin
PRO
0
250
sira's awesome portfolio website redesign presentation
elsirapls
0
130
Transcript
Ten Top Tips for Tidier Type #TIDE – Scarborough, 2013
Ten Top Tips for Tidier Type on t’Internet #TIDE –
Scarborough, 2013
Harry Roberts @csswizardry
None
None
A brief history of writing. Really , really brief…
None
None
None
None
None
None
What is good type?
It’s about allowing the eye to move uninterrupted.
It’s about being clear and without distractions.
It’s about stopping the eye from tiring.
The best typography goes unnoticed.
Choosing your face 1.
None
Only use serifs if you use a large enough font
size.
The 100% Easy-2-Read Standard http://ia.net/blog/100e2r
None
Do not Set serif faces small enough that they lose
clarity. Change the browser’s default size without good cause. Pick a face unsuitable for screen viewing.
Do Choose a face with wide counters and bowls. Keep
an eye on serifs. Set type at a comfortable size for prolonged reading.
Setting your measure A.K.A. line length 2.
None
52–78 characters (2–3 alphabets).
None
.wrapper { max-width: 40em; }
Do not Allow your measure to keep growing with the
screen.
Do Set a measure that doesn’t tire the eye. Stick
to the numbers where possible.
Setting your line height Not the same as leading. 3.
Needs to be wide enough to focus on one line
at a time.
140% (1.4) is generally pretty comfortable.
html { font-size: 100%; line-height: 1.4; }
/** * 1. Makes my maths a little easier. */
html { font-size: 100%; line-height: 1.5; /* [1] */ }
As the measure alters, so should the line height. Prevent
the eye making awkward ‘jumps’.
None
None
None
None
None
None
None
None
None
None
Do not Pack lines too tightly. Allow lines to oat
apart.
Do Make sure your line-height suits your measure.
The three (major) types of dash Hyphen, en, and em.
4.
The hyphen i.
-
The hyphen Double-barreled names. Words breaking over two lines. Compound
modi ers (e.g. a light-green dress).
‘I’m looking for an old ass banger.’
The en dash ii.
–
The en dash denotes ranges. Slides 54–62 will teach us
all about the en dash.
Ranges e.g. pp. 117–158, ages 7–12
Relations e.g. New York–London, father–son
More*
HTML: – Mac: Alt+- Win: Alt+0150
None
None
The em dash iii.
—
The em dash separates a clause—or separate train of thought—within
a sentence.
Set em dashes—like these ones—without spaces…
…or set them — like these ones — with hair spaces.
Never set them — like these ones — fully spaced.
Some people uses en dashes – like these – with
spaces…
But it all depends on the face.
HTML: — Mac: Alt+Shi +- Win: Alt+0151
None
None
Do not Use the hyphen for everything.
Do Learn the di erences and uses for each type
of dash. Consider the face when choosing which to use.
Quotes Sixty-sixes and ninety-nines. 5.
Dumb quotes i.
''
""
That looks nothing like a 66 or a 99!
None
None
Single quotes ii.
‘’
None
None
None
None
None
None
None
None
None
None
None
HTML: ‘ / ’ Mac: Alt+] / Alt+Shi +] Win:
Alt+0145 / Alt+0146
Double quotes iii.
“”
None
None
None
None
HTML: “ / ” Mac: Alt+[ / Alt+Shi +[ Win:
Alt+0147 / Alt+0148
None
None
None
Do not Use dumb quotes!
Do Spend time setting quotes and apostrophes.
Quote convention “‘’” or ‘“”’? 6.
‘This is the typical “British quote” style.’
“This is the typical ‘American quote’ style.”
None
A more attractive appearance is achieved by using single quotation
marks for the more frequently occurring quotations, and the double version for the less frequent occurrence of quotations within quotations. —Jost Hochuli
Do not Nest the same quote marks.
Do Pick a convention sympathetic to the face.
Primes 7.
I am 6'4"
Primes are not the same as straight quotes. They are
used to denote measurements.
I am 6′4″
I am 6′4″ I am 6'4" I am 6’4”
HTML: ′ / ″ Mac: Win: Alt+8242 / Alt+8243
Ellipses 8.
…
Ellipses are not three full stops. But it could be
worse.
None
None
HTML: … Mac: Alt+; Win: Alt+0133
Hung punctuation 9.
Hung punctuation preserves the ow of text, making it quicker
and smoother for a user to read.
None
None
None
None
None
ul, ol { list-style-position: outside; }
None
None
None
None
None
None
None
None
blockquote { text-indent: -0.4em; }
None
None
None
Do not Inset bullets. Ever.
Do Hang punctuation into the margin where you can. Otherwise
hang it relative to the body of text.
Double spacing Dante’s tenth circle… 10.
None
None
Do not Double space your sentences.
Resources Learn more about typography. a.
The Elements of Typographic Style —Robert Bringhurst
Detail in Typography —Jost Hochuli
Twenty-Two Tips on Typography —Enric Jardi
The Penguin Guide to Punctuation —R L Trask
Wikipedia http://en.wikipedia.org/wiki/Punctuation
Typography for Lawyers http://typographyforlawyers.com
The Elements of Typographic Style Applied to the Web http://webtypography.net
Ten Top Tips for Tidier Type Harry Roberts – @csswizardry