Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Ten Top Tips for Tidier Type
Search
Harry Roberts
October 25, 2013
Design
17
1.6k
Ten Top Tips for Tidier Type
Ten Top Tips for Tidier Type at #TIDE, Scarborough. October 2013.
Harry Roberts
October 25, 2013
Tweet
Share
More Decks by Harry Roberts
See All by Harry Roberts
cache rules everything
csswizardry
1
2k
My Website Is Slow! Where Do I Start?
csswizardry
2
240
Optimising Largest Contentful Paint
csswizardry
7
2.3k
Get Your Head Straight
csswizardry
13
17k
From Milliseconds to Millions: A Look at the Numbers Powering Web Performance
csswizardry
1
2.1k
More Than You Ever Wanted to Know About Resource Hints
csswizardry
6
8.5k
It’s My (Third) Party, and I’ll Cry if I Want To
csswizardry
13
5k
FaCSSt: CSS & Performance
csswizardry
26
3.6k
Vim for Front-end Developers
csswizardry
12
5.8k
Other Decks in Design
See All in Design
もち的デザイナーのキャリアデザイン新提言:副業起業家のすゝめ
mochitaro
0
1.3k
デザイナー向け会社紹介資料/company-profile-designer
nextbeat
0
800
20231122_Design Leader Impact Award_Presentation_FAKE Okazaki
okazakityo
1
230
Designship 2023|想いを可視化するデザインの力
weddingpark
0
210
デザインテクノロジストが先導する プロダクト開発の世界
degudegu2510
0
330
decksh object reference
ajstarks
2
890
Product-Writing
aguringo
5
2.7k
データ活用に強い、伴走型デザインパートナー「DeC」紹介資料
hopin
0
150
メドレーという会社と デザインチームのひみつ/About Medley design team
medley
0
240
Space. Ship. Earth. Eintauchen in virtuelle und wahre Welten
mprove
0
120
ポートフォリオ思考を通じたデザイナーキャリアの形成と未来への展望
recruitengineers
PRO
3
2.1k
ウェブディレクターを救うBacklog
wattlaa
0
250
Featured
See All Featured
[RailsConf 2023 Opening Keynote] The Magic of Rails
eileencodes
8
8.2k
We Have a Design System, Now What?
morganepeng
42
6.7k
Into the Great Unknown - MozCon
thekraken
10
830
Atom: Resistance is Futile
akmur
258
25k
Fireside Chat
paigeccino
19
2.6k
Debugging Ruby Performance
tmm1
68
11k
How to train your dragon (web standard)
notwaldorf
71
5.1k
Faster Mobile Websites
deanohume
296
30k
Why Our Code Smells
bkeepers
PRO
330
56k
How GitHub (no longer) Works
holman
301
140k
For a Future-Friendly Web
brad_frost
170
8.9k
The Invisible Customer
myddelton
114
12k
Transcript
Ten Top Tips for Tidier Type #TIDE – Scarborough, 2013
Ten Top Tips for Tidier Type on t’Internet #TIDE –
Scarborough, 2013
Harry Roberts @csswizardry
None
None
A brief history of writing. Really , really brief…
None
None
None
None
None
None
What is good type?
It’s about allowing the eye to move uninterrupted.
It’s about being clear and without distractions.
It’s about stopping the eye from tiring.
The best typography goes unnoticed.
Choosing your face 1.
None
Only use serifs if you use a large enough font
size.
The 100% Easy-2-Read Standard http://ia.net/blog/100e2r
None
Do not Set serif faces small enough that they lose
clarity. Change the browser’s default size without good cause. Pick a face unsuitable for screen viewing.
Do Choose a face with wide counters and bowls. Keep
an eye on serifs. Set type at a comfortable size for prolonged reading.
Setting your measure A.K.A. line length 2.
None
52–78 characters (2–3 alphabets).
None
.wrapper { max-width: 40em; }
Do not Allow your measure to keep growing with the
screen.
Do Set a measure that doesn’t tire the eye. Stick
to the numbers where possible.
Setting your line height Not the same as leading. 3.
Needs to be wide enough to focus on one line
at a time.
140% (1.4) is generally pretty comfortable.
html { font-size: 100%; line-height: 1.4; }
/** * 1. Makes my maths a little easier. */
html { font-size: 100%; line-height: 1.5; /* [1] */ }
As the measure alters, so should the line height. Prevent
the eye making awkward ‘jumps’.
None
None
None
None
None
None
None
None
None
None
Do not Pack lines too tightly. Allow lines to oat
apart.
Do Make sure your line-height suits your measure.
The three (major) types of dash Hyphen, en, and em.
4.
The hyphen i.
-
The hyphen Double-barreled names. Words breaking over two lines. Compound
modi ers (e.g. a light-green dress).
‘I’m looking for an old ass banger.’
The en dash ii.
–
The en dash denotes ranges. Slides 54–62 will teach us
all about the en dash.
Ranges e.g. pp. 117–158, ages 7–12
Relations e.g. New York–London, father–son
More*
HTML: – Mac: Alt+- Win: Alt+0150
None
None
The em dash iii.
—
The em dash separates a clause—or separate train of thought—within
a sentence.
Set em dashes—like these ones—without spaces…
…or set them — like these ones — with hair spaces.
Never set them — like these ones — fully spaced.
Some people uses en dashes – like these – with
spaces…
But it all depends on the face.
HTML: — Mac: Alt+Shi +- Win: Alt+0151
None
None
Do not Use the hyphen for everything.
Do Learn the di erences and uses for each type
of dash. Consider the face when choosing which to use.
Quotes Sixty-sixes and ninety-nines. 5.
Dumb quotes i.
''
""
That looks nothing like a 66 or a 99!
None
None
Single quotes ii.
‘’
None
None
None
None
None
None
None
None
None
None
None
HTML: ‘ / ’ Mac: Alt+] / Alt+Shi +] Win:
Alt+0145 / Alt+0146
Double quotes iii.
“”
None
None
None
None
HTML: “ / ” Mac: Alt+[ / Alt+Shi +[ Win:
Alt+0147 / Alt+0148
None
None
None
Do not Use dumb quotes!
Do Spend time setting quotes and apostrophes.
Quote convention “‘’” or ‘“”’? 6.
‘This is the typical “British quote” style.’
“This is the typical ‘American quote’ style.”
None
A more attractive appearance is achieved by using single quotation
marks for the more frequently occurring quotations, and the double version for the less frequent occurrence of quotations within quotations. —Jost Hochuli
Do not Nest the same quote marks.
Do Pick a convention sympathetic to the face.
Primes 7.
I am 6'4"
Primes are not the same as straight quotes. They are
used to denote measurements.
I am 6′4″
I am 6′4″ I am 6'4" I am 6’4”
HTML: ′ / ″ Mac: Win: Alt+8242 / Alt+8243
Ellipses 8.
…
Ellipses are not three full stops. But it could be
worse.
None
None
HTML: … Mac: Alt+; Win: Alt+0133
Hung punctuation 9.
Hung punctuation preserves the ow of text, making it quicker
and smoother for a user to read.
None
None
None
None
None
ul, ol { list-style-position: outside; }
None
None
None
None
None
None
None
None
blockquote { text-indent: -0.4em; }
None
None
None
Do not Inset bullets. Ever.
Do Hang punctuation into the margin where you can. Otherwise
hang it relative to the body of text.
Double spacing Dante’s tenth circle… 10.
None
None
Do not Double space your sentences.
Resources Learn more about typography. a.
The Elements of Typographic Style —Robert Bringhurst
Detail in Typography —Jost Hochuli
Twenty-Two Tips on Typography —Enric Jardi
The Penguin Guide to Punctuation —R L Trask
Wikipedia http://en.wikipedia.org/wiki/Punctuation
Typography for Lawyers http://typographyforlawyers.com
The Elements of Typographic Style Applied to the Web http://webtypography.net
Ten Top Tips for Tidier Type Harry Roberts – @csswizardry