Classical_Schools_Market_Shaping.pdf

Transcript

1. FROM LUNATIC FRINGE TO MARKET MAINSTREAM How classical schools have reshaped the Christian school movement
2. A Little History §  1980-ish ú  Fort Bend, Topeka, Moscow, Boston §  ACCS—10 schools in 1994 §  Texas Consortium—4 schools in 1999
3. A Little History Conservative Christian School Trends §  2000-2013—number of schools down 20-25% §  1990-2010—market share up 50% §  Since 2015 ú  Private school enrollment up 9% ú  Private schools in operation up 12%
4. A Little History A Theory §  2004-2005 Regents School of Austin parent survey §  ACCS recession performance ú  >200 to 280 member schools §  Schools of 500-1,000 common §  Impact on conventional programs ú  Market-motivated movement
5. Classical (Fringe) Commonalities 20th Century Classical Christian School Roots §  Dorothy Sayers, CS Lewis, Mortimer Adler, Charlotte Mason ú  Douglas Wilson §  Worldview orientation ú  Strident theology §  Distinctive experience ú  Separatist impulse §  Focused on culture ú  Triumphalistic evangelism
6. Classical Commonalities Philosophical Touchpoints §  Linear/Redemptive view of human history ú  Hebrew/Greek cultural confluence §  Christendom as the heart of Western Civ §  True, good, and beautiful as overarching values and guides §  Pre-modern intellectual values over modernism and post-modernism
7. Classical Commonalities Common Programming §  The trivium (grammar, logic, rhetoric) §  Classical language foundations (Latin) §  Chronological history (instead of social studies) §  Western literature canon §  Memory and Conversation instructional culture
8. What Classical Schools Can Teach Us
9. What Classical Schools Can Teach Us Typical Marketing Factors §  Price §  Features §  Status
10. What Classical Schools Can Teach Us NEO Marketing Factors §  Design §  Authenticity §  Provenance §  Discovery