be subtle (think of footnotes). If they are reading, don’t bother them. When you need to prompt an action, subtlety will send you to the poor house. Tell your users what to do. Clarity is relaxing, not annoying.
sitemap designs on users, I decided to try putting one on every page of my small Columbian web site. I then decided to track how often it was used for navigation. It turns out the sitemap is used for over 65% of all navigation done on the site.” -- Usability Report by Peter Van Dijck of poorbuthappy.com (Guide to Columbia) http://www.webword.com/reports/sitema p.html
objects in expected locations would give an e-commerce site a competitive edge over those that do not… -- Examining User Expectations for the Location of Common E-Commerce Web Objects Usability News 4.1 2002
Only use three, all very very different. Perhaps a fourth for footer text. • Only use one color, with variations, and one “accent” color. • Turn on the grid (if you are using photoshop, etc) • Never align center. • Don’t use stock photography, unless you have awesome taste. It has no soul. • Have a hierarchy