A Criterion Love Affair

A talk about intentional design and how it can affect consumer behavior. In this case, my choice to try and acquire the entire Criterion collection of movies on physical media. Given at the Layers Conference in San Francisco.

Transcript

1. A CRITERION LOVE AFFAIR
   BY ARIK DEVENS / @DANIELTIGER / @CINEMAGADFLY
   

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6. SO, I HAD THIS CRAZY IDEA
   SELF-DIRECTED FILM SCHOOL
   

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9. BUT WHY PHYSICAL MEDIA?
   DO I KNOW WHAT YEAR THIS IS?
   

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13. File size in Gigabytes
    0
    7.5
    15
    22.5
    30
    Blu-ray iTunes Streaming
    

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17. IT’S BECAUSE IT’S BEAUTIFUL
    THE MAGIC OF INTENTIONAL DESIGN
    

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25. IT’S NOT JUST THE PACKAGING
    CRITERION ALSO DOES MARKETING SO WELL
    

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32. MARKETS FOR QUALITY
    ATTENTION TO DETAIL CAN BE DIFFERENTIATION
    

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37. THANK YOU
    ARIK DEVENS / @DANIELTIGER / @CINEMAGADFLY
    HTTP://CINEMAGADFLY.COM
    

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