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The Importance of the User Experience
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David Hurley
April 05, 2014
Design
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69
The Importance of the User Experience
The difference between User Interface (UI) and User Experience (UX). Examples of good and bad UX.
David Hurley
April 05, 2014
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Transcript
User Experience
UI UX
User
useful desirable valuable usable findable credible accessible User Experience Honeycomb
Diagram - Peter Morville
“User experience is a priority that should, in some
way, find a home within the design of any new media strategy.” ! Fast Company
UX is all about reducing friction. ! Andrew Fisher
Reduce Friction
None
None
89,100,000
3% Forrester, Lessons learned from 1,500 website user experience reviews
Um…Cancel?
Bad Examples
Don’t Block Content
Don’t use stock photos
Don’t be stupid
Good Examples
Short & Sweet
Intelligent
Happy
reduce friction
User
Good Experiences.
@dbhurley