The Importance of the User Experience

The Importance of the User Experience

The difference between User Interface (UI) and User Experience (UX). Examples of good and bad UX.

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David Hurley

April 05, 2014
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  1. User Experience

  2. UI UX

  3. User

  4. useful desirable valuable usable findable credible accessible User Experience Honeycomb

    Diagram - Peter Morville
  5. “User experience is a priority that should, 
 in some

    way, find a home within the design of any new media strategy.” ! Fast Company
  6. UX is all about reducing friction. ! Andrew Fisher

  7. Reduce Friction

  8. None
  9. None
  10. 89,100,000

  11. 3% Forrester, Lessons learned from 1,500 website user experience reviews

  12. Um…Cancel?

  13. Bad Examples

  14. Don’t Block Content

  15. Don’t use stock photos

  16. Don’t be stupid

  17. Good Examples

  18. Short & Sweet

  19. Intelligent

  20. Happy

  21. reduce friction

  22. User

  23. Good Experiences.

  24. @dbhurley