is a small piece of paper that reveals one’s identity. It presents the contact information of an individual or a company and is used as a record of keeping in touch with someone. Business cards usually include the person’s name, their employment affiliation, address, email address and now social media profiles. Business cards have been around for a long time as basic ways to stay in contact with people. In fact, one of the earliest business cards in America is that of Paul Revere. We have come a long way since Revere first placed his name, occupation and location on a simple piece of paper. With the availability of aesthetically pleasing and thought-provoking business cards, today’s marketer needs to consider the most appropriate way not only to introduce herself to a stranger, but also to stand out. With the proliferation of image-editing software, we are seeing creative designs of contemporary business cards that have unusual texture, shapes, graphics and wording. Business cards, notes Bob Popyk in Here’s My Card, are great at supplementing some fundamental marketing activities like networking, prospecting and basic advertising. “They can help you find a customer, make a sale, get a referral, increase your social life, and create your own personal PR,” he wrote. business card 13 They can help you find a customer, make a sale, get a referral, increase your social life, and create your own personal PR. “ Bob Popyk Author, Here’s My Card ” i