SitourUSA

The global leader in winter resort marketing

Transcript

1. The global leader in winter resort marketing Work hard … … Play Well SitourUSA.com
2. 2 Overview of our ski resort media and promo events SitourUSA is the global leader in ski resort media marketing - www.SitourUSA.com We understand what drives winter sport passions and what drives brand performance. For over 40 years we have been inventing multimedia methods to connect brands with a fun, active, and affluent audience in their favorite environment ... on and thinking about the mountains... Where it's Apres-Ski all day! We have perfected a multimedia distribution system to manage print, electronic billboards, hands-on sampling promotions, and mobile marketing campaigns at our destination partners - over 100 resorts in the United States and 1,000 around the world. Invite us to share ideas on how to make strong connections to the audience we know and love - because we are: … joyful families ... affluent singles ... fashionable tourists ... consistent buyers. With an income twice the national average, skiers are the "Upscale Active" consumers who WORK HARD - - - PLAY WELL Call our New York Office at 845-331-9000
3. Ski resort media: OOH place-based permanent and digital Lift Corrals Ski/Snowboard Racks and Workstations Panorama Trail Map In-lodge Posters
4. Ski resort media: OOH place-based permanent and digital LED Digital Media Network LCD Digital Media Network Digital and Mobile - iSKI App Lift Towers
5. experiential marketing programs and sampling events and ideas Ski resorts are the perfect environment to reach affluent, active families and adults. Several hours per day of quality brand interaction in a positive environment. • Mobile device charging stations • “Bring-A-Friend” Industry Campaign • Product Sampling on Mountain • Condo/Hotel Sampling • Ticket-Window Sampling • Location takeover • Ski School Programs • Apres Ski Parties • Ski Competitions • Health Challenges 5
6. 6 Big Data … Big Marketing Demonstrate your capabilities as we partner to provide guidance, live info on mountain conditions, and local activities while connecting with Interactive Trail Maps and Mobile phones. Harness tech solutions and the utility they provide to a diverse professional audience in and beyond this valuable environment where they reveal tons of data thru real-time tracking and social sharing.
7. Client Relationships 7
8. Snow sport consumer profile 8  20 Million Unduplicated Consumers  50 million Ski Resort Visits  Over 1 Billion Served . . . Every season Gender: Occupation: Male 55% Professional/Managerial 46% Female 45% Owner 26% Age: Income: Kids/Teens 5–17 15% Average $85,000 Young Adults 18 – 34 35% <$30,000 10% Adults 35 – 49 39% $30,000– $40,000 8% 50+ $40,000– $50,000 7% $50,000– $60,000 7% Media Target 18 – 49 67% $60,000– $75,000 12% Media Target 25 – 54 57% $75,000– $100,000 14% $100,000– $150,000 15% Snowboarder Average Age: 22 years old $150,000– $200,000 10% Skier Average Age: 41 years >$200,000 10% Status: Education: Singles 27% College Graduate 66% Married No Kids 11% Post-Graduate Work 29% Households with Kids 50% In College 9% Empty Nesters 12% Students 12% 11% Source: Nielsen, NSAA – National Ski Area Association
9. 9 100+ Ski resort network in all regions
10. 100+ Ski resort network of long-term partners Afton Alps, MN Alpine Valley, MI Angel Fire, NM Appalachian Ski Mtn, NC Beaver Mountain, UT Beech Mtn, NC Belleayre, NY Big Boulder, PA Black Mtn, NH Bogus Basin, ID Bolton Valley, VT Boreal, CA Boston Mills, OH Brandywine, OH Bretton Woods, NH Brian Head, UT Bristol, NY Bromley, VT Brundage Mtn, ID Bryce Mtn, VA Camelback, PA Catamount, NY Chestnut Mtn, IL China Peak, CA Cranmore, NH Crotched Mtn, NH Crystal Mtn, MI Darthmouth Skiway, NH Diamond Peak, NV Dodge Ridge, CA Donner Ski Ranch, CA Greek Peak, NY Gunstock, NH Hidden Valley, NJ Hidden Valley, PA Hunter Mt., NY Jack Frost, PA Jay Peak, VT Jiminy Peak, MA Kirkwood, CA KissingBridge, NY Lookout Pass, ID Loveland Basin, CO Mad River, OH Massanutten, VA Mohawk Mtn, CT Mountain Creek, NJ Mountain High, CA Mt Abram, ME Mt Kato, MN Mt Shasta, CA Mt Spokane, WA Nashoba Valley, MA Northstar, CA Ober Gatlinburg, TN Okemo, VT Paoli Peaks, IN Peek n Peak Resort, NY Pine Knob, MI Red Lodge Mtn, MT Red River, NM Roundtop, PA Royal Gorge, CA Saddleback, ME Sandia Peak Ski Area, NM Schweitzer Mtn, ID Shawnee Mountain, PA Sierra-At-Tahoe, CA Silver Mountain, ID Ski Bradford, MA Ski Plattekill, NY Ski Santa Fe, NM Ski Snowstar, IL Ski Sundown, CT Ski The Ridges, NC Smugglers’ Notch, VT Sno Mountain, PA Snow Bowl, MT Snow Creek, MO Snow Trails, OH Snowbird, UT Snowshoe / Silvercreek, WV Soda Springs, CA Song Mt, NY Stratton, VT SugarBowl, CA Sugar Mt, NC Sunlight Mtn, CO Swain, NY Terry Peak, SD Timberline, WV Titus Mountain, NY Tyrol Basin, WI Wachusett, MA Waterville Valley, NH Welch Village, MN Whitetail, PA Wildcat, NH Willamette Pass, OR Wilmot Mtn, WI Wintergreen, VA Winterplace, WV 10
11. Sitour is Worldwide 11 Austria - Germany - Italy - USA Czech Republic - Slovakia - Japan
12. Multi-Media Distribution Partners – Enhance Your Influence Millions of website ads 50,000 radio spots Mobile App integration
13. Digital and social media integration Digital media solutions are integrated into media and events for measurement, research data, and ROI  App Development  Micro-sites  Mobile Web  Tablets  Social Integration  E-mail  Photo Marketing  Data Collection
14. Mobile app and digital programs – Our iSki App 14 iSKI Mobile Marketing Platform and Audience “Test Lab”  Ski information portal  Trail Maps & status  Weather Alerts  Live Cams  Personal activity tracker  Friend finder  Travel planner  Trophy competition
15. Mobile app and digital programs – iSki Trophy
16. 16 activation programs – automotive Chevy Gas Friendly to Gas Free 6 Display Vehicles 12 Resort Sponsorships 24 Activation Days 8 Automotive Product Specialists Vehicle Demos 120k Targeted Highly Qualified Leads
17. Cadillac LAX Tour 5 Cadillac Display Vehicles 9 Tournament Sponsorships 18 Activation Days Targeted high income families On star and myCadillac App demos Branded Water Bottles Automotive Product Specialists Brine Partnership activation programs – all seasons
18. sampling experiences Aquaphor Lip Repair Zone National Winter Resort Tour Educating active lifestyle consumers on the benefits of Aquaphor Lip Repair 6 Activation Weekends 30k Samples Integrated Digital / Social Photo program
19. David Cutler - CEO 617-331-7852 dcutler@sitourusa.com www.sitourusa.com 19 Thank You … Think Snow! Activity Inspires Everything Happiness Adventure Health Love Learning Success Pride ... Customers! Life.