MVPs in Practice

Chances are you're using "landing pages" to test business & products ideas. You're probably wasting your time.

Presented @ Pirate Summit 2013

Transcript

1. MVPs IN PRACTICE Devin Hunt @ Pirate Summit 2013 Tuesday, August 27, 13
2. Hello! I’m Devin Hunt lyst.com · foundercentric.com · @hailpixel Tuesday, August 27, 13
3. FORM & FUNCTION Tuesday, August 27, 13
4. FORM FOLLOWS FUNCTION An objects shape should be based on and exhibit it's primary purpose. Tuesday, August 27, 13
5. Good design is as little design as possible” Dieter Rams “ Tuesday, August 27, 13
6. PERFORMANCE VERSUS PREFERENCE The designs that help people perform optimally are often not the same as the designs they find most desirable. Tuesday, August 27, 13
7. PERFORMANCE VERSUS PREFERENCE Tuesday, August 27, 13
8. PERFORMANCE VERSUS PREFERENCE Dvorak Tuesday, August 27, 13
9. HIERARCHY OF NEEDS Based on Maslow's Hierarchy of Needs FUNCTIONALITY RELIABILITY USABILITY PROFICIENCY CREATIVITY Tuesday, August 27, 13
10. THE ANATOMY OF A GOOD MVP Tuesday, August 27, 13
11. WHAT IS AN MVP, REALLY? An MVP is the smallest thing you can build that tests your business. Tuesday, August 27, 13
12. WHAT IS AN MVP, REALLY? An MVP is the smallest thing you can build that tests your business. NO! Tuesday, August 27, 13
13. WHAT IS AN MVP, REALLY? An MVP is an experiment that tests a critical, falsifiable hypothesis of your business. Tuesday, August 27, 13
14. DESIGNING A GOOD EXPERIMENT Tuesday, August 27, 13
15. DESIGNING A GOOD EXPERIMENT MVP customers learnin’  Tuesday, August 27, 13
16. SO, WHAT IS AN MVP? MVPs are just a tool to conduct fast, measurable customer learning. Tuesday, August 27, 13
17. THREE TYPES OF MVPs Tuesday, August 27, 13
18. THREE METHODS OF LEARNING Tuesday, August 27, 13
19. THREE METHODS OF LEARNING Exploration Tuesday, August 27, 13
20. Pitch THREE METHODS OF LEARNING Tuesday, August 27, 13
21. Concierge THREE METHODS OF LEARNING Tuesday, August 27, 13
22. AN MVP IS CUSTOMER VALIDATED LEARNING The MVP is just the vehicle. Decide what you need to test and choose your weapon. Tuesday, August 27, 13
23. EXPLORATION 1 Tuesday, August 27, 13
24. “OK... Tuesday, August 27, 13
25. “OK... I WANT TO CREATE AN ONLINE MARKET PLACE Tuesday, August 27, 13
26. “OK... I WANT TO CREATE AN ONLINE MARKET PLACE FOR FINE MARBLE SCULPTURES” Tuesday, August 27, 13
27. LET’S DESIGN A TEST! Tuesday, August 27, 13
28. LET’S DESIGN A TEST! Tuesday, August 27, 13
29. LET’S DESIGN A TEST! Tuesday, August 27, 13
30. EXPLORE IS GREAT WHEN • You have an early idea • You don’t know what budget you belong to • You don’t know how to segment your customers • You don’t know how consistent your problem is Tuesday, August 27, 13
31. PITCH 2 Tuesday, August 27, 13
32. A PITCH MVP IS BASICALLY A LANDING PAGE Tuesday, August 27, 13
33. A PITCH MVP IS “BASICALLY” A LANDING PAGE Tuesday, August 27, 13
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35. WHAT ARE MOST LANDING PAGES TESTING? Usually, just if your copy describes a pain or problem that potential customers have Tuesday, August 27, 13
36. If people have that problem? If people will pay for it? If a segment identifies with that problem? WHAT DO YOU ACTUALLY WANT TO TEST? Tuesday, August 27, 13
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39. PITCH IS GREAT WHEN... • You have an idea when / how people will buy from you • You have an idea where customers would look for you • You have an action you want to measure for Tuesday, August 27, 13
40. CONCIERGE 3 Tuesday, August 27, 13
41. BOB Tuesday, August 27, 13
42.  Tuesday, August 27, 13
43. EMAIL Tuesday, August 27, 13
44. CONCIERGE IS GREAT WHEN... • Confident on your customer segment • Building a full solution is a large, uncertain investment • You have an idea for a solution, but you’re not sure how to execute it Tuesday, August 27, 13
45. PROTOTYPE 4 Tuesday, August 27, 13
46. A PROTOTYPE MVP IS THE “FUCK IT, LET’S TRY IT” OF MVPS Perfect for when your company is creating novel value. Tuesday, August 27, 13
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49. PROTOTYPE IS GREAT WHEN... • You have a novel solution that needs testing • The other three methods of learning can’t execute the experiment Tuesday, August 27, 13
50. A WARNING LABEL A prototype MVP is still a throwaway experimentation tool. Not your first version! Tuesday, August 27, 13
51. THE WRAP UP • MVPs are about designing falsifiable experiments, not making first versions • Choose the tool that best tests your hypothesis • More often then not, that tool isn’t a landing page • Keep them quick, sloppy, and disposable. Tuesday, August 27, 13
52. Bye! I’m Devin Hunt lyst.com · foundercentric.com · @hailpixel Tuesday, August 27, 13