Explain the Value of DevRel by Writing Narratives

Do you spend a lot of time tracking and explaining KPIs (Key Performance Indicators), OKRs (Objectives and Key Results), and other metrics?

Do you wonder if they’re communicating your team’s value?

Or even worse, do you worry that your team’s contributions are being overlooked?

This session comes from my experience in writing narratives to explain the value of DevRel. This has helped DevRel at my company to grow from a single individual to a team of three. This has also helped avoid workforce reductions due to the economy.

Transcript

1. Explain the Value of DevRel by Writing Narratives
2. Jaime Lopez Jr ハイメ @DevWithTheHair https://github.com/ DevWithTheHair
3. Agenda 1. Why Explain the Value of DevRel? 2. What is a written narrative? 3. Examples @DevWithTheHair #DevRelCon
4. 1) Why explain the value of DevRel? @DevWithTheHair #DevRelCon
5. DevRel is: ? @DevWithTheHair #DevRelCon
6. DevRel is: Not well understood @DevWithTheHair #DevRelCon
7. DevRel is: Very complex @DevWithTheHair #DevRelCon
8. DevRel is: Difficult to measure @DevWithTheHair #DevRelCon
9. Metrics Metrics Metrics @DevWithTheHair #DevRelCon
10. But do those matter? @DevWithTheHair #DevRelCon
11. Budget @DevWithTheHair #DevRelCon
12. Grow (or maintain) your team @DevWithTheHair #DevRelCon
13. 2) Written Narratives @DevWithTheHair #DevRelCon
14. Tell a story. @DevWithTheHair #DevRelCon
15. Explain the impact. @DevWithTheHair #DevRelCon
16. Use facts and data. @DevWithTheHair #DevRelCon
17. Be concise. @DevWithTheHair #DevRelCon
18. Put details in hyperlinks. @DevWithTheHair #DevRelCon
19. 3) Examples @DevWithTheHair #DevRelCon
20. "Technical Docs" @DevWithTheHair #DevRelCon
21. We made the Getting Started page easier to understand. @DevWithTheHair #DevRelCon
22. The examples now focus on connecting to our API. @DevWithTheHair #DevRelCon
23. The updated page has increased signups by 22%. @DevWithTheHair #DevRelCon
24. The updated page has reduced support tickets by 17%. @DevWithTheHair #DevRelCon
25. "Monthly Meetup" @DevWithTheHair #DevRelCon
26. We grew attendance at the monthly meetup with a social media campaign. @DevWithTheHair #DevRelCon
27. This month's meetup had 100 attendees from 200 registrations. @DevWithTheHair #DevRelCon
28. There were 50 more attendees than last month. @DevWithTheHair #DevRelCon
29. There were 75 more registrations than last month. @DevWithTheHair #DevRelCon
30. Summary @DevWithTheHair #DevRelCon
31. Tell a story. @DevWithTheHair #DevRelCon
32. Explain the impact. @DevWithTheHair #DevRelCon
33. Use facts and data. @DevWithTheHair #DevRelCon
34. Be concise. @DevWithTheHair #DevRelCon
35. Put details in hyperlinks. @DevWithTheHair #DevRelCon
36. Jaime Lopez Jr ハイメ @DevWithTheHair https://github.com/ DevWithTheHair
37. Thank You! @DevWithTheHair #DevRelCon