rich and immersive experience to get more users • Users to get access of more apps • better for use of single specific instance for e.g online shopping • to keep users active with backward compitible OS devices too
• Build in existing android studio • Support backward compitible OS to Jelly Bean • Uses deep link - Give Google a link to your domain to open up an app • Modularize an app - split an app into modules that allow google play to download only parts that are required to fly when user tap on link