[Web-Wide-Matrix] The Problem

Explaining the problem that we're trying to solve with the Web-Wide-Matrix project

Transcript

1. P R O B L E M T H E
4. M Y S U P E R M A R K E T
5. M Y S U P E R M A R K E T it’s an organized space for finding & discovering value, out of a large selection of items
6. M Y S U P E R M A R K E T it’s an organized space for finding & discovering value, out of a large selection of items
7. M Y S U P E R M A R K E T it’s an organized space for finding & discovering value, out of a large selection of items A B A G G A G E C A R O U S E L
8. M Y S U P E R M A R K E T it’s an organized space for finding & discovering value, out of a large selection of items A B A G G A G E C A R O U S E L it’s an assorted feed forcing you to wait until you find your items
10. organized space
11. organized space assorted feed
12. organized space assorted feed What if we could have a supermarket in an assorted feed interface?
13. organized space assorted feed What if we could have a supermarket in an assorted feed interface? No.
14. organized space assorted feed What if we could have a supermarket in an assorted feed interface? No. an assorted feed may be OK for finding your luggage, but wouldn’t work for finding your groceries
15. organized space assorted feed
16. organized space assorted feed P I C K I N G VA L U A B L E I T E M S ( 1 0 - 5 0 ) O U T O F A L A R G E S E L E C T I O N O F I T E M S ( 2 0 K ) I S N ’ T E F F E C T I V E I N A N A S S O RT E D F E E D , 
 B U T W O R K S R E A L LY W E L L I N A N O R G A N I Z E D S PA C E .
19. M Y T W I T T E R F E E D
20. M Y T W I T T E R F E E D it’s an assorted feed for finding & discovering value, out of a large selection of items
21. M Y T W I T T E R F E E D it’s an assorted feed for finding & discovering value, out of a large selection of items WA I T, D I D N ’ T W E S AY T H AT ’ S T H E W R O N G I N T E R FA C E F O R T H I S P U R P O S E ?
22. M Y T W I T T E R F E E D it’s an assorted feed for finding & discovering value, out of a large selection of items WA I T, D I D N ’ T W E S AY T H AT ’ S T H E W R O N G I N T E R FA C E F O R T H I S P U R P O S E ? I O N LY S E E 1 0 - 2 0 P O S T S O U T O F 1 0 - 2 0 K P O S T S I G E T E V E RY D AY, & M I S S T H E O N E S M O S T VA L U A B L E T O M E .
23. M Y T W I T T E R F E E D
24. M Y T W I T T E R F E E D What if we could have a Twitter feed in an organized space interface?
25. M Y T W I T T E R F E E D What if we could have a Twitter feed in an organized space interface? ?
26. M Y T W I T T E R F E E D What if we could have a Twitter feed in an organized space interface? ?
27. M Y T W I T T E R F E E D What if we could have a Twitter feed in an organized space interface? A T W I T T E R S PA C E ?
28. M Y T W I T T E R F E E D A T W I T T E R S PA C E
29. M Y T W I T T E R F E E D A T W I T T E R S PA C E V I E W I N G M Y T W I T T E R F E E D A S A N O R G A N I Z E D S PA C E , 
 W O U L D A L L O W M E T O F I N D T H E 1 0 - 5 0 A RT I C L E S T H AT A R E M O S T VA L U A B L E T O M E , F R O M T H E 1 0 - 2 0 K P O S T S I G E T E V E RY D AY
31. M Y T W I T T E R F E E D
32. M Y T W I T T E R F E E D M Y E M A I L
33. M Y T W I T T E R F E E D M Y E M A I L M Y S L A C K
34. M Y T W I T T E R F E E D M Y E M A I L M Y S L A C K P R O F E S S I O N A L N E W S
35. M Y T W I T T E R F E E D M Y E M A I L M Y S L A C K P R O F E S S I O N A L N E W S T H E P R O B L E M I S M U C H L A R G E R T H A N J U S T O N E S P E C I F I C F E E D
36. M Y T W I T T E R F E E D M Y E M A I L M Y S L A C K P R O F E S S I O N A L N E W S T H E P R O B L E M I S M U C H L A R G E R T H A N J U S T O N E S P E C I F I C F E E D !
38. This is the web
39. This is the web 8 B I L L I O N P U B L I C PA G E S
40. This is the web 8 B I L L I O N P U B L I C PA G E S 8 Z E T TA B Y T E S O F D E E P W E B C O N T E N T
41. This is the web 8 B I L L I O N P U B L I C PA G E S 8 Z E T TA B Y T E S O F D E E P W E B C O N T E N T * these estimates are very old & much out-of-date
43. I T WA S C R E A T E D 2 5 Y E A R S A G O
44. I T WA S C R E A T E D 2 5 Y E A R S A G O T I M B A R N E R S - L E E
45. I T WA S C R E A T E D 2 5 Y E A R S A G O T I M B A R N E R S - L E E T O S O LV E O N E B I G P R O B L E M :
46. I T WA S C R E A T E D 2 5 Y E A R S A G O H O W C A N Y O U E A S I LY 
 P U B L I S H & A C C E S S I N F O R M AT I O N F R O M A R O U N D T H E W O R L D ? T I M B A R N E R S - L E E T O S O LV E O N E B I G P R O B L E M :
48. Unfortunately, it worked too well, resulting in
49. I N F O R M AT I O N O V E R L O A D : Unfortunately, it worked too well, resulting in
50. T H E A M O U N T O F I N F O R M AT I O N T O W H I C H I N D I V I D U A L S & O R G A N I Z AT I O N S S U B S C R I B E I S M U C H T O O L A R G E F O R T H E M T O B E A B L E T O C O N S U M E E F F E C T I V E LY I N F O R M AT I O N O V E R L O A D : Unfortunately, it worked too well, resulting in
52. “….information consumes the attention of its recipients.
53. “….information consumes the attention of its recipients. Hence, a wealth of information creates a poverty of attention.”
54. “….information consumes the attention of its recipients. Hence, a wealth of information creates a poverty of attention.” H E R B E RT A . S I M O N
55. P R O B L E M : T H E
56. P R O B L E M : T H E H O W C A N Y O U C O N S U M E & M A K E VA L U E F R O M S O M U C H I N F O R M AT I O N , W I T H T H E L I M I T E D AT T E N T I O N Y O U C A N S PA R E ?