Speed Thrills - SuiteWorld 2016

Presented at SuiteWorld 2016 in San Jose, California.

Studies show a direct correlation between website performance and conversion rates. In other words, a fast website is critical to success. In this session we will demonstrate how to optimize the performance of a SuiteCommerce Advanced site. You will learn all about best practices, in conjunction with the tools and processes in place to make sure your store meets the high demands for speed you and your customers expect.

Transcript

1. © NetSuite Inc. 2016 1 WELCOME MAKE BOLD HAPPEN
2. © NetSuite Inc. 2016 2 SPEED THRILLS: OPTIMIZING THE PERFORMANCE OF A SUITECOMMERCE WEBSITE Mark Sweeting & Diego Cardozo, Web Performance Engineers May 18, 2016
3. © NetSuite Inc. 2016 3 Cautionary Note: Forward Looking Statement This presentation contains “forward-looking” statements that involve risks and uncertainties and assumptions. These statements are based on information available to NetSuite management at the time of this presentation. Actual results could differ materially from our current expectations as a result of many factors, including, but not limited to, risks associated with quarterly fluctuations in our business and results of operations; current macro-economic conditions and the possibility they could deteriorate; changes in business plans of our SuiteCloud partners and other strategic partners; and the effects of competition. These and other risks and uncertainties associated with our business are described in our most recently filed annual report on Form 10-K for the year ending 12/31/15 and any subsequently filed reports on Form 10-K, 10-Q or 8-K. These filings are available on the SEC’s website at www.sec.gov and on NetSuite’s website at www.netsuite.com. We assume no obligation and do not intend to update any forward looking statements. Customers who purchase our services should make sure the decisions are based on features that are currently available. Please be advised that any unreleased services or features from NetSuite that are not currently available may not be delivered on time, or at all.
4. © NetSuite Inc. 2016 4 AGENDA 4 1 Why Performance Matters 2 Optimization Case Study – AllCon Group 3 Demo 4 Resources
5. © NetSuite Inc. 2016 5 WHY PERFORMANCE MATTERS
6. © NetSuite Inc. 2016 6 Shopzilla found that a 5 second improvement in speed increased the conversion by 7-12% as well as increasing page views by 25%. Source: http://cdn.oreillystatic.com/en/assets/1/event/29/Shopzilla_s%20Site%20Redo%20- %20You%20Get%20What%20You%20Measure%20Presentation.ppt Shopzilla WHY PERFORMANCE MATTERS
7. © NetSuite Inc. 2016 7 For every 100 milliseconds increase in load time of Amazon.com, sales decreased by 1%. Source: http://www.exp-platform.com/Documents/IEEEComputer2007OnlineExperiments.pdf WHY PERFORMANCE MATTERS Amazon.com
8. © NetSuite Inc. 2016 8 One second faster home page in median and six seconds faster 98% made the conversion improve by roughly 10%. Source: http://www.slideshare.net/cliffcrocker/velocity-ny-how-to-measure-revenue-in- milliseconds WHY PERFORMANCE MATTERS Staples
9. © NetSuite Inc. 2016 9 WHY PERFORMANCE MATTERS • Better customer experience • Reduced bounce rates • Increased conversion rates • More pages viewed per session (browsing) • Larger average order value • Improved return-visitor numbers • Improved search engine results page position • Lower cost of customer acquisition BUMPER PROFITS
10. © NetSuite Inc. 2016 10 CASE STUDY: ALLCON GROUP
11. © NetSuite Inc. 2016 11 ALLCON GROUP – WWW.ALLCONGROUP.COM.AU Source: http://www.allcongroup.com.au/about/corporate-foundation • Allcon is a 3rd generation family business established for nearly 30 years • Based in Melbourne, Victoria, Australia • A specialist supplier of tools, equipment and consumable products to the concrete construction industry • Goal is to save their customers time − Their SuiteCommerce Advanced website is a key part of their strategy to fulfil this commitment
12. © NetSuite Inc. 2016 12 RULES OF THE GAME • No visual changes to site • Keep existing design and functionality • Requires minimal time and skill to implement
13. © NetSuite Inc. 2016 13 THE RESULTS • Journey measured: Home  Category  Item  Add to Cart  View Cart  Proceed to Checkout • End-to-end journey time improved from 30.2 seconds to 16.1 seconds – a savings of 47% • Measured using Keynote, and WebPage Test
14. © NetSuite Inc. 2016 14 ALLCON GROUP – PRODUCTION PERFORMANCE 0 1 2 3 4 5 6 7 8 Home Category1 Search Item Add to Mini Cart View Cart Proceed To Checkout Seconds Step Name Allcon Group (Produc on) | Performance Against 15.1 Standards 7 Days, 20-Mar-16 to 4-Apr-16 Good Warning Problem 15.1 Standards (PS) Feb 28 - Mar 6 Industry Index
15. © NetSuite Inc. 2016 15 ALLCON GROUP – SANDBOX (OPTIMIZED) 0 1 2 3 4 5 6 7 8 Home Category1 Search Item Add to Mini Cart View Cart Proceed To Checkout Seconds Step Name Allcon Group Sandbox | Performance Against 15.1 Standards 4 Hours, 5-Apr-16 Good Warning Problem 15.1 Standards (PS) Feb 28 - Mar 6 Industry Index
16. © NetSuite Inc. 2016 16 OPTIMIZATION: HOME PAGE
17. © NetSuite Inc. 2016 17 HOMEPAGE
18. © NetSuite Inc. 2016 18 HOMEPAGE – WATERFALL
19. © NetSuite Inc. 2016 19 HOMEPAGE – OPTIMIZATIONS 4.455 318 51 31 Content breakdown, Kilobytes image js css other 92% ✓ Compress images, as they are 92% (in bytes) of the homepage (4,455 KB) ✓ Size images appropriately for device - use imager.js ✓ Improve API call times – remove unused fields ✓ Fix DNS pre-fetch ✓ Minify JavaScript (Libraries)
20. © NetSuite Inc. 2016 20 HOMEPAGE – AFTER (DESKTOP) 0 2 4 6 8 10 12 14 16 Load Time Start Render Visually Complete Fully Loaded Seconds Before After 4.681 1.185 0 1.000 2.000 3.000 4.000 5.000 Kilobytes Before After Cable (5/1 Mbps 28ms RTT) Source: http://www.webpagetest.org/result/160401_BX_b92d6e4b16684daffb56ea59b2f3e781/5/details/
21. © NetSuite Inc. 2016 21 4.696 601 0 1.000 2.000 3.000 4.000 5.000 Kilobytes Before After 0 2 4 6 8 10 12 14 16 Load Time Start Render Visually Complete Fully Loaded Seconds Before After HOMEPAGE – AFTER (IPHONE 6) Cable (5/1 Mbps 28ms RTT) Source: http://www.webpagetest.org/result/160404_CG_0b88c767e4e593fb871b03d4d7840925/1/details/ & http://www.webpagetest.org/result/160404_4N_154905759c92f0e04d564608c5d7213f/2/details/
22. © NetSuite Inc. 2016 22 OPTIMIZATION: PRODUCT LISTING
23. © NetSuite Inc. 2016 23 PRODUCT LISTING
24. © NetSuite Inc. 2016 24 PRODUCT LISTING – UNCACHED, UNOPTIMIZED Green = Time to First Byte, or server-side code execution time Blue = content transfer time
25. © NetSuite Inc. 2016 25 PRODUCT LISTING – UNCACHED, OPTIMIZED Green = Time to First Byte, or server-side code execution time Blue = content transfer time Uncached API call down from 7655 ms to 1259 ms
26. © NetSuite Inc. 2016 26 PRODUCT LISTING – ITEM API RESPONSE Item (24) Item Data Related Items (30) Custom Fields Item Data, Stock Info, Images • itemid • internalid • displayname • ispurchasable • showoutofstockmessage • stockdescription • outofstockmessage • isbackorderable • isinstock Stock Info Images Pricing Info • onlinecustomerprice • onlinecustomerprice_format ted • priceschedule
27. © NetSuite Inc. 2016 27 PRODUCT LISTING – ITEM API RESPONSE Item (24) Item Data Related Items (30) Custom Fields • ispurchasable • showoutofstockmessage • stockdescription • outofstockmessage • isbackorderable • isinstock Stock Info Images Pricing Info • onlinecustomerprice • onlinecustomerprice_format ted • priceschedule
28. © NetSuite Inc. 2016 28 PRODUCT LISTING – THE DETAILS • 84% reduction in download time, from 7.7 seconds to 1.3 seconds • 98% reduction on payload size, 126 KB to 3 KB
29. © NetSuite Inc. 2016 29 OPTIMIZATION: ITEM PAGE
30. © NetSuite Inc. 2016 30 ITEM PAGE
31. © NetSuite Inc. 2016 31 ITEM PAGE – OPTIMIZATIONS • 37% reduction in time, from 1058 ms to 671 ms • 58% reduction in payload size, from 10 KB to 4.2 KB No coding Required. Just remove unrequired fields from API response: • details: stockdescription, custitem_dl_msds, pagetitle, outofstockmessage, relateditemsdescription • relateditems_detail: outofstockmessage, itemoptions_details, stockdescription, quantityavailable, outofstockbehavior
32. © NetSuite Inc. 2016 34 OPTIMIZATION: PROCEED TO CHECKOUT
33. © NetSuite Inc. 2016 35 PROCEED TO CHECKOUT
34. © NetSuite Inc. 2016 36 PROCEED TO CHECKOUT – PRODUCTION Get minicart sc.environment.ssp Unminified JavaScript Source: http://www.webpagetest.org/result/160404_C7_cfbb106eabf9a06be81e2e4ad5442c67/5/details/
35. © NetSuite Inc. 2016 37 PROCEED TO CHECKOUT – SANDBOX Source: http://www.webpagetest.org/result/160405_8A_62Z/4/details/
36. © NetSuite Inc. 2016 38 PROCEED TO CHECKOUT – OPTIMIZATIONS • Removed minicart • Minfied JavaScript – 53% saving −From 275 KB to 129 KB • Remove categories from sc.environment.ssp – 76% saving −From 37.6 KB to 9 KB
37. © NetSuite Inc. 2016 39 LIGHTNING DEMO USING WEBPAGE TEST
38. © NetSuite Inc. 2016 40 HERE TO HELP
39. © NetSuite Inc. 2016 41 COMMERCE PERFORMANCE TEAM SERVICES • Performance Audits − Front end − Back end − Implementation • Performance Optimizations − SuiteScripts − Workflows • Built to Perform • Checkpoints
40. © NetSuite Inc. 2016 42 RESOURCES (GET YOUR CAMERAS READY…)
41. © NetSuite Inc. 2016 43 • MozJPEG compressor https://imageoptim.com/mozjpeg/ • ImageAlpha (for PNGs) https://pngmini.com/ • BBC imager.js https://github.com/BBC-News/Imager.js/ RESOURCES • Developers.suitecomerce http://developers.suitecommerce.com • SuiteAnswers (log in, click support tab) https://system.netsuite.com/ • Webpage Test http://www.webpagetest.org/ • Yahoo https://developer.yahoo.com/performance/ • Google https://developers.google.com/speed/
42. © NetSuite Inc. 2016 44 Q&A’s
43. © NetSuite Inc. 2016 45 THANK YOU!