Jo Kerr-Virtual Campfire, Girlguiding Social Strategies

Transcript

1. Virtual campfire: Girlguiding social strategies Jo Kerr Head of Digital Communications Girlguiding ! @gambollingsylph @Girlguiding
2. Who is Girlguiding? Rainbows (4-7 yrs) Brownies (7-10 yrs) Guides (10-14 yrs) The Senior Section (14-25 yrs) The leading charity for girls and young women in the UK 450,000 girls and young women 5-25 Over 100,000 volunteers
3. Who is Girlguiding? We change as the lives of girls change We are for all girls We give girls a voice We give girls their own space
5. Our digital strategy 2014-15
6. Minifigs partnership
7. Minifig invasion!
8. Voted top 30 charity sector CEOs on social (my boss) And took over the office
9. World leaders were involved
10. Promotions
11. Personas
12. Personas
13. Girls attitudes
14. Girls Matter • More than 4,000 pledges so far • Social driving conversions #GirlsMatter • Girlsmatter.org.uk
15. By girls, for girls
16. #BigBrownieBoot
17. • Trended twice in one day • Trended 5th in UK • Our accounts were tagged more than 2,000 times on the day • Instagram following grew by 30%
18. Campaign Alpha site #GirlsMatter
19. Feedback on our site
21. jo.kerr@girlguiding.org.uk @gambollingsylph