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Lisa Gerber - The SEO of Storytelling

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October 10, 2014
Technology
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Lisa Gerber - The SEO of Storytelling

Search Love San Diego 2014

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Distilled

October 10, 2014
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Transcript

  1. The SEO of Storytelling Lisa Gerber Big Leap Creative @lisagerber

  2. @lisagerber Jackson

  3. None

  4. The moral of this story

  5. 1. real people with real problems

  6. 2. Good stories get you found Paid Earned Owned

  7. 3. Good storytelling is profitable

  8. fourth - connection

  9. 499,680 new blog posts 69,120 new hours of video 822,240

    new websites Every. Single. Day. Source: Mashable, June 2012
  10. None

  11. Today’s agenda - tell a better story 1. How to

    be relevant and epic: Uncover Your Story 2. Five more things to talk about

  12. 1. What is the conflict? You don’t sell a product;

    you solve a problem. YOUR PRODUCT NEED STORY
  13. None

  14. 2. Who is the hero?

  15. 3. Plot: What happens when we do business with you?

  16. None
  17. None

  18. 4. Why are you in business?

  19. 5. What do you stand for? Be provocative with a

    purpose

  20. Culture Hiring Training Pricing Distribution Marketing Comms Web content Email

    marketing Media relations Social Your story Customer Experience

  21. Five Ways To Tell The Story That Generate Leads

  22. 1. Solve problems

  23. None

  24. 2. Address concerns or objections

  25. None

  26. 3. Talk about price

  27. 4. Shed light on your community A rising tide lifts

    all boats
  28. None

  29. 5. Let your customers tell your story reviews, check-ins, testimonials

  30. None

  31. Happy Endings Tell a good story Captivate your audience Distribute

    to owned earned paid outlets & to The key to getting found

  32. Lisa Gerber Big Leap Creative @lisagerber www.bigleapcreative.com/blog [email protected] LinkedIn.com/lisagerber !

    ! Slideshare: www.slideshare.com/lisagerber

  33. Keep it simple

  34. Be real