Lisa Gerber - The SEO of Storytelling

Search Love San Diego 2014

Transcript

1. The SEO of Storytelling Lisa Gerber Big Leap Creative @lisagerber
2. @lisagerber Jackson
4. The moral of this story
5. 1. real people with real problems
6. 2. Good stories get you found Paid Earned Owned
7. 3. Good storytelling is profitable
8. fourth - connection
9. 499,680 new blog posts 69,120 new hours of video 822,240 new websites Every. Single. Day. Source: Mashable, June 2012
11. Today’s agenda - tell a better story 1. How to be relevant and epic: Uncover Your Story 2. Five more things to talk about
12. 1. What is the conflict? You don’t sell a product; you solve a problem. YOUR PRODUCT NEED STORY
14. 2. Who is the hero?
15. 3. Plot: What happens when we do business with you?
18. 4. Why are you in business?
19. 5. What do you stand for? Be provocative with a purpose
20. Culture Hiring Training Pricing Distribution Marketing Comms Web content Email marketing Media relations Social Your story Customer Experience
21. Five Ways To Tell The Story That Generate Leads
22. 1. Solve problems
24. 2. Address concerns or objections
26. 3. Talk about price
27. 4. Shed light on your community A rising tide lifts all boats
29. 5. Let your customers tell your story reviews, check-ins, testimonials
31. Happy Endings Tell a good story Captivate your audience Distribute to owned earned paid outlets & to The key to getting found
32. Lisa Gerber Big Leap Creative @lisagerber www.bigleapcreative.com/blog lisa@bigleapcreative.com LinkedIn.com/lisagerber ! ! Slideshare: www.slideshare.com/lisagerber
33. Keep it simple
34. Be real