Molly Flatt-Putting The X into Content Marketing

Transcript

1. PUTTING THE 
 X IN CONTENT
 MARKETING 28th October 2014" Searchlove London @mollyflatt" @1000heads"
2. content
3. “Content is the wealth of nature.”
4. Seriously content.
5. Reasonably content.
6. Pumped full of content.
7. Supercontent (?)
8. content marketing
9. Marketer.
10. Content marketer.
11. Top 2014 investment for brands.
12. Huge funding for start-ups.
13. The content marketing bible.
14. Red Bull Gives You Things.
15. Content 2020.
16. Turning running into religion.
17. “A grand Sainsbury’s magazine.”
18. old content marketing
19. The content marketing Bible.
20. John Dee’s tractor porn.
21. Seeding sugar water since 1931.
22. Connecting things and stories.
23. discontent marketing
24. Content addicts.
25. Content pushers.
26. Miserable marketers.
27. Miserable consumers.
28. Content without content.
29. The Bored BuzzWorthy ViralPanda.
30. White noise into a black hole.
31. context marketing
32. It’s what you do with it that matters.
33. 1.
 
 This is about relationships, not stuff
34. Nokia: Social Media Week
35. 2. 
 
 Content is less important than the social action it performs
36. Mini: Not Normal
37. 3.
 
 Know what your audience needs, here and now.
38. CBS: Look For Longer
39. 4.
 
 Don’t just make it informative, make it useful.
40. Topshop: Shop The Catwalk
41. 5. 
 
 Their content matters more than yours
42. Salomon: Designed For Freedom
43. 6. 
 
 Silence can be the most powerful voice
44. Paw Justice: Animal Strike
45. 7. 
 
 Focus on emotion and the content will follow.
46. F-Secure: Smarter Than John
47. 8. 
 
 Make your content into an experience.
48. Coldplay: Ghost Stories
49. Content.
50. Context.
51. " Your turn… Molly Flatt, WOM Evangelist" " t:" +44 203 206 2000 | +44 7788746642" e:" molly.flatt@1000heads.com" T:" @1000heads | @mollyflatt" w: " www.1000heads.com" " " " " " " "