Getting Linked In to LinkedIn

A presentation I did for the STRIVE program at Elizabethtown College, part of a series of events for seniors. This presentation included best practices on using LinkedIn during and after college.

1. Getting Linked in to LinkedIn Professional Networking and Career Development Donna Talarico – November 2012 for Elizabethtown College STRIVE
2. A resume on steroids! Who is already using LinkedIn?
3. What we’ll cover today:  Why used LinkedIn?  Tour of LinkedIn – how to maneuver the site  Getting the most of LinkedIn – how to use this tool effectively  Etiquette when using LinkedIn  Other social media tools for professional networking
4. Why use LinkedIn?  Develop your personal brand  Search for jobs  Network with industry professionals or others in similar affinity groups  Find employees or opportunities  Promote your business, yourself, or your products and events  Stay up to date with your business network
5. Recruiters are there… Image from http://blog.sironaconsulting.com/sironasays/2012/02/socialrecruiting-survey-shows-linkedin-beats-facebook-big-style.html - from research by Bullhorn Reach.
6. How People Use Linked In  An infographic from Jack Cheung Net shows research by Lab 42; 500 LinkedIn users were polled.  You will see how different types of users use the site differently.
7. Sell Yourself! Image credit: http://litreactor.com/sites/default/files/imagecache/header/images/column/headers/social%20net%202.jpg
8. A Tour of LinkedIn – Your Profile  Photo  Headline  Summary  Job Experience  Education  Recommendations  Skills  Website/blog  Extras and Add-ons
9. A Tour of LinkedIn – The Rest  Updates  Find Connections  Messages  Jobs  Companies  Groups  Q&A
10. Using LinkedIn  Getting Started  You can now upload your resume  Creating your profile  Adding information  Requesting (and giving) recommendations  Adding links and plug- ins  Making connections  Keywords!  Email preferences, etc.  Getting the Most  Status updates  Finding work or employees  Finding business/referrals  Apply online with profile  Joining groups  Using Q&A  Relocating  REGULARLY update
11. Finding a Job There’s a new section on LinkedIn just for students and recent grads.
12. Finding a Job •Use Advanced Search •Leave all industries first; broader search •Follow instructions on listing on HOW to apply •Research company first!
13. LinkedIn Tips  Complete profile to 100%  Use keywords in your headline, summary and descriptions; maximize those characters  Tell a story; don’t just make lists  List different positions within same organization as different entries and, further, ask for recommendations for all of those positions  Always customize connection request email; don’t use the default message, especially if you do not know the person  It is OK to list “seeking opportunities” in your headline if you are presently between jobs  Be sure to your profile matches your current situation
14. Twitter  Use Twitter with our without LinkedIn  Following companies similar to your  Follow competitors  Follow industry thought leaders  Join directories  Find industry-related hashtags and/or chats  Share your news, openings, etc. on Twitter
15. Pinterest  Create a “resume board” – example from Chris Penn  Follow career-related boards  Follow industry-related boards  Create boards and pins related to your skills and expertise
16. Questions  Questions and challenges for YOU:  How are you currently using LinkedIn?  How will you use LinkedIn AFTER today?  Set a few goals for yourself – such as new connections or number of recommendations…  What questions do you have for me?  About LinkedIn…  About social networking in general… talaricod@etown.edu www.twitter.com/donnatalarico www.linkedin.com/in/donnatalarico