Getting Linked In to LinkedIn

A presentation I did for the STRIVE program at Elizabethtown College, part of a series of events for seniors. This presentation included best practices on using LinkedIn during and after college.

Transcript

1. Getting Linked in to LinkedIn Professional Networking and Career Development Donna Talarico – November 2012 for Elizabethtown College STRIVE
2. A resume on steroids! Who is already using LinkedIn?
3. What we’ll cover today:  Why used LinkedIn?  Tour of LinkedIn – how to maneuver the site  Getting the most of LinkedIn – how to use this tool effectively  Etiquette when using LinkedIn  Other social media tools for professional networking
4. Why use LinkedIn?  Develop your personal brand  Search for jobs  Network with industry professionals or others in similar affinity groups  Find employees or opportunities  Promote your business, yourself, or your products and events  Stay up to date with your business network
5. Recruiters are there… Image from http://blog.sironaconsulting.com/sironasays/2012/02/socialrecruiting-survey-shows-linkedin-beats-facebook-big-style.html - from research by Bullhorn Reach.
6. How People Use Linked In  An infographic from Jack Cheung Net shows research by Lab 42; 500 LinkedIn users were polled.  You will see how different types of users use the site differently.
7. Sell Yourself! Image credit: http://litreactor.com/sites/default/files/imagecache/header/images/column/headers/social%20net%202.jpg
8. A Tour of LinkedIn – Your Profile  Photo  Headline  Summary  Job Experience  Education  Recommendations  Skills  Website/blog  Extras and Add-ons
9. A Tour of LinkedIn – The Rest  Updates  Find Connections  Messages  Jobs  Companies  Groups  Q&A
10. Using LinkedIn  Getting Started  You can now upload your resume  Creating your profile  Adding information  Requesting (and giving) recommendations  Adding links and plug- ins  Making connections  Keywords!  Email preferences, etc.  Getting the Most  Status updates  Finding work or employees  Finding business/referrals  Apply online with profile  Joining groups  Using Q&A  Relocating  REGULARLY update
11. Finding a Job There’s a new section on LinkedIn just for students and recent grads.
12. Finding a Job •Use Advanced Search •Leave all industries first; broader search •Follow instructions on listing on HOW to apply •Research company first!
13. LinkedIn Tips  Complete profile to 100%  Use keywords in your headline, summary and descriptions; maximize those characters  Tell a story; don’t just make lists  List different positions within same organization as different entries and, further, ask for recommendations for all of those positions  Always customize connection request email; don’t use the default message, especially if you do not know the person  It is OK to list “seeking opportunities” in your headline if you are presently between jobs  Be sure to your profile matches your current situation
14. Twitter  Use Twitter with our without LinkedIn  Following companies similar to your  Follow competitors  Follow industry thought leaders  Join directories  Find industry-related hashtags and/or chats  Share your news, openings, etc. on Twitter
15. Pinterest  Create a “resume board” – example from Chris Penn  Follow career-related boards  Follow industry-related boards  Create boards and pins related to your skills and expertise
16. Questions  Questions and challenges for YOU:  How are you currently using LinkedIn?  How will you use LinkedIn AFTER today?  Set a few goals for yourself – such as new connections or number of recommendations…  What questions do you have for me?  About LinkedIn…  About social networking in general… talaricod@etown.edu www.twitter.com/donnatalarico www.linkedin.com/in/donnatalarico