No Such Thing As TMI: How to Create a Culture of (Content) Sharing

This was presented in the marketing track at eduWeb 2012 in Boston. Examples and advice from Elizabethtown (Pa.) College about information and content sharing on a college campus. Please note that some of these slides require context so, as usual, when looking a deck posted online you won't get the full presentation experience. Nonetheless, I hope you find this helpful!

Transcript

1. eduWeb 2012 – @DonnaTalarico No Such Thing as TMI: How to Create a Culture of Sharing
2. Share it. Maybe?
3. Why should we share?  Better communication  Accurate information  Bigger audience  More resources  Different points of view  Avoid duplication of efforts  Prevent missed opportunities  Protect brand messaging
4. Creating and Sharing Content What gets shared and where.
5. Sharability Quotient? Create Content that Begs to Be Shared Monitor What Receives Reponses  Compelling  Useful  Memorable  Emotional  Funny  Entertaining  Good News/Pride  Insights  Analytics  Retweets/Mentions  Hashtag Use  Web Traffic  Qualitative
6. Find Content to Share  What are others on campus producing that you can share/curate?  What is happening on campus for which you can create content?  Whose story can you tell?  What are external people/outlets doing that you can share?  Can you get on the agenda at department meetings?
7. Who’s Your Linda? http://on.fb.me/NvsxFr
9. Linda Lokey is most definitely not “Low Key”!
10. Ask and Encourage… http://bit.ly/Mh3fNM
11. … And You Shall Receive
12. Share the love http://on.fb.me/NBVDXJ
13. Share the wealth www.bluevblue.com
14. Sharing … to the core http://bit.ly/NQeJp8
15. Sharing …. a meal A random conversation with an art professor led to:  Local Sunday newspaper story  Video footage for website  As-it-happened social media coverage  Facebook album  Freelance photography for future view book use
16. Content-Sharing Tools How can we share content? And make it easier to share?
17. Make it Easy to Share Where to Share Sharing Tools  Social Media  Website  Partner Websites  Email  Word of Mouth  Sharing Icons  Storify  RSS  CMS features  To the left…
18. User-Friendly CMS = Sharing  Does your CMS make it easy to create and share content?  Tools we use within our CMS, OUCampus  Snippets  Assets  SPIFs  Photo Sharing  Tagging  Twitter integration  Facebook Integration  CMS Training
19. CMS & Social Sharing Features
20. Social Sharing in CMS cont’d Voila!
21. Content Sharing in CMS - Assets
22. Content Sharing in CMS - Assets Same info on Business office website and Financial Aid office website, but info only created once!
23. Content Sharing CMS - SPIFs
24. Content Sharing SPIFs – Cont’d Locally! Globally!
25. Content Sharing in CMS - Snippets
26. Content Sharing on the Web Create in One Place… … Share on Another  RSS feeds on department pages (news, events)  Make profiles assets so they can be shared easily from one department to another (ex: a student double majors)  Social sharing buttons embedded in news, events, articles, etc.  Cross-promote on affiliated sites (alumni, athletics, etc.)
27. Share Knowledge  Guide to Social Media on Campus  CMS Training  Content Training  Employee Orientation  New Student Orientation  Cues and Reminders Before Campus Events
28. Lead by Example  Share on personal accounts  Find allies  Student ambassadors
30. Share the Glory  Give credit within post  Storify it  Internal kudos
31. Blue Jays Were Made to Tweet
32. Any Questions? talaricod@etown.edu @donnatalarico