Each kcal of food uses 9 kcal fossil fuel. Current ag depends on rock phosphates. • 2/15: Water scarcity affects 100m people in 14 EU countries. Fossil fuels peaked, increasingly £. Phosphate supply: 30-60yr • 3/15: Urban sprawl depletes availability & quality of ag land & soil. Land speculation drives up £ --> harder to be a farmer. • 4/15: Increasing unemployment (eg Spain 40% under 25s) means more labour available to fill opportunities. But pure economics will drive robotics use. • 5/15: Robots / #precisionag leads to more standardised food and efficiently processed land. But at what social cost? • 6/15: Food has the power to drive us apart (there will more global food riots in 2013) or bring us together. • 7/15: Transparency and openness brings certainty, drives collaboration, creates opportunity, builds security, reflects true £ • 8/15: Tech to track NO2 back to specific farms, and many eyes of social media will drive accountability • 9/15: GMO debate and use will continue until the burden of evidence or social pressure / regulation tips the balance. • 10/15: Food giants are becoming leaner and more agile. SMEs will seek fair regulation, prices, contracts. • 11/15: Consumers and public sector will combine healthcare, social, and food policies. #sustainablefoodcities • 12/15: Innovation areas: diet-based health insurance, pay-with-labour food, elderly farm-care, food as medicine, synthetic protein • 13/15: Economics, regulations, consumer demand will drive current trend to disaggregation, localism, resilience • 14/15: Tech enabled networks of SME food biz will re- humanise food and farming, rebalance power, and deliver true value • 15/15: Join www.sustaination.co to stay ahead
79 18 14 Your professional food trade network • A B2B network, from farm-to-fork. • Social, local, and mobile web technologies • Makes it easy for food businesses to nd each other, connect, and trade - any time, any where • Real-time market opportunities • Saves hours of hassle every week • Gives customers visibility of their supply-chain • Brings the same data-led efficiency of large chains to the 96% of food enterprises which employ fewer than 250 people. • Drives revenue to local, independent food companies, bringing resilience to our food systems, making better use of resources, and growing local economies. • SMEs bene t most from closer cooperation, growing the market for everyone.
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