Each kcal of food uses 9 kcal fossil fuel. Current ag depends on rock phosphates. • 2/15: Water scarcity affects 100m people in 14 EU countries. Fossil fuels peaked, increasingly £. Phosphate supply: 30-60yr • 3/15: Urban sprawl depletes availability & quality of ag land & soil. Land speculation drives up £ --> harder to be a farmer. • 4/15: Increasing unemployment (eg Spain 40% under 25s) means more labour available to fill opportunities. But pure economics will drive robotics use. • 5/15: Robots / #precisionag leads to more standardised food and efficiently processed land. But at what social cost? • 6/15: Food has the power to drive us apart (there will more global food riots in 2013) or bring us together. • 7/15: Transparency and openness brings certainty, drives collaboration, creates opportunity, builds security, reflects true £ • 8/15: Tech to track NO2 back to specific farms, and many eyes of social media will drive accountability • 9/15: GMO debate and use will continue until the burden of evidence or social pressure / regulation tips the balance. • 10/15: Food giants are becoming leaner and more agile. SMEs will seek fair regulation, prices, contracts. • 11/15: Consumers and public sector will combine healthcare, social, and food policies. #sustainablefoodcities • 12/15: Innovation areas: diet-based health insurance, pay-with-labour food, elderly farm-care, food as medicine, synthetic protein • 13/15: Economics, regulations, consumer demand will drive current trend to disaggregation, localism, resilience • 14/15: Tech enabled networks of SME food biz will re- humanise food and farming, rebalance power, and deliver true value • 15/15: Join www.sustaination.co to stay ahead
the most efficient spot in the problem 3. money time politics energy 4. food covers them all * The world as you know it is not as you know it: 1. New York baning large fizzy drinks when it is crumbling, storms 2. know the situation, service interaction, psychology, economics, sociology, anthropology 3. understand the problem, don't be afraid that it's fucking huge. 4. 1. Unless you're old. 2. Old people often come up with crap solutions, because they're not thinking far enough ahead * Think a long way ahead * Find social solutions 1. drake equation 2. unemployment is good : robots, time, industrial revolution * * Do more with less: water energy resources time * look for innovation above almost all else * urban food systems * look after the soil * information changes everything * food is healthcare * let go. There are few prizes for being the first to be right, only penalties for being wrong. * make peace with fun, story, direction, action
79 18 14 Your professional food trade network • A B2B network, from farm-to-fork. • Social, local, and mobile web technologies • Makes it easy for food businesses to nd each other, connect, and trade - any time, any where • Real-time market opportunities • Saves hours of hassle every week • Gives customers visibility of their supply-chain • Brings the same data-led efficiency of large chains to the 96% of food enterprises which employ fewer than 250 people. • Drives revenue to local, independent food companies, bringing resilience to our food systems, making better use of resources, and growing local economies. • SMEs bene t most from closer cooperation, growing the market for everyone.
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