How OTT is changing the TV concepts

This talk is about how OTT is bringing cultural changes on the way we are watching TV.

Transcript

1. How OTT is changing the TV concepts Ednardo David Segura ednardo@inatel.br
2. How is a typical TV viewer? www.inatel.br/icc /inateltecnologias /company/inatel
6. How is the new kind of TV viewer? www.inatel.br/icc /inateltecnologias /company/inatel
9. How is TV changing? www.inatel.br/icc /inateltecnologias /company/inatel
11. Over-The-Top stands for the delivery of multimedia without an operator being involved. www.inatel.br/icc /inateltecnologias /company/inatel
12. The idea here is to deliver video/audio services through your internet. www.inatel.br/icc /inateltecnologias /company/inatel
13. Where do we fit in this? www.inatel.br/icc /inateltecnologias /company/inatel
14. Do you have time to watch TV? www.inatel.br/icc /inateltecnologias /company/inatel
15. When you have time to watch it, is your favorite TV program on? www.inatel.br/icc /inateltecnologias /company/inatel
17. How do you do to watch your favorite TV program? www.inatel.br/icc /inateltecnologias /company/inatel
18. How could I have guessed you are going to the internet for that? www.inatel.br/icc /inateltecnologias /company/inatel
19. People have become more demanding www.inatel.br/icc /inateltecnologias /company/inatel
20. The rise of OTT Services www.inatel.br/icc /inateltecnologias /company/inatel
21. Source: Sandvine Networks Netflix 33% Others 28% YouTube 17% Web 17% Bit Torrent 6% Hulu 3% iTunes 2%
22. How does it work? www.inatel.br/icc /inateltecnologias /company/inatel
23. www.inatel.br/icc /inateltecnologias /company/inatel Your Home OTT Services Internet
24. Connected Devices www.inatel.br/icc /inateltecnologias /company/inatel
25. OTT Services www.inatel.br/icc /inateltecnologias /company/inatel
26. www.inatel.br/icc /inateltecnologias /company/inatel
27. The list is still increasing www.inatel.br/icc /inateltecnologias /company/inatel
28. What's the difference about IPTV? www.inatel.br/icc /inateltecnologias /company/inatel
29. www.inatel.br/icc /inateltecnologias /company/inatel Requires dedicated last mile bandwith Efficient Multicast linear delivery RTSP for on-demand Segregated in-home network High bandwith, high quality services of fixed format Typically requires dedicated STB as end point Local service reach Unmanaged network delivery aided by CDNs Uses typical in-home broadband network with no QoS management Web-centric unicast media delivery technologies End point can be Smart TV, STB, PC or mobile Variety of formats and quality Global service reach IPTV OTT
30. Inatel Case www.inatel.br/icc /inateltecnologias /company/inatel
33. What about the technologies? www.inatel.br/icc /inateltecnologias /company/inatel
34. www.inatel.br/icc /inateltecnologias /company/inatel HTML DOM STB / TV - Browser Engine Application server Deployed application Application logic Database Application server UI Logic Data
35. Content Provider Contact Management System Ingest www.inatel.br/icc /inateltecnologias /company/inatel CDN
36. www.inatel.br/icc /inateltecnologias /company/inatel
37. “Give users control, what they want, when they want it, at a fair price, and stop worrying about piracy”, Kevin Spacey
38. See you around! Ednardo David Segura ednardo@inatel.br @edysegura www.inatel.br/icc /inateltecnologias /company/inatel