Ehab Aboud | Uberall | Local SEO at scale: turning a single drop into a waterfall of impact

Transcript

1. Local SEO at scale:
   Turning a single drop
   into a waterfall of impact
   Ehab Aboud
   Uberall
   Speakerdeck.com/ehababoud
   @ehab563aboud
   

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2. /ehababoud
   

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7. Local SEO at scale
   Turning a single drop into
   a waterfall of impact
   

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8. Story time
   Bombay Lounge
   

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9. Loads of positive reviews!
   Ordering buttons:
   Highlighting convenience
   Phone number & website filled
   Up to date business hours
   Third party collaboration
   Many photos & videos
   

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13. New Kids on
    the Block
    Diya Restaurant
    

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15. What’s next for
    Diya?
    

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16. Loads of positive reviews!
    Ordering buttons:
    Highlighting convenience
    Phone number & website filled
    Up to date business hours
    Third party collaboration
    Many photos & videos
    

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17. What about multi-location
    businesses?
    

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22. What about B2B?
    

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23. Use this space to add images to this slide.
    When doing this, please take into account
    this guidelines for image selection:
    Color but natural
    Avoid clutter
    Avoid tech (mobile phones…)
    Authenticity / real life
    Friendly and fresh
    No black and white or sepia
    No pictures that are too busy,
    no unnecessary detail
    Instead of showing technology
    show benefits
    No staged pictures (avoid stock
    images)
    No triste, nostalgic or
    aggressive images
    Cushman & Wakefield Maximises
    Online Visibility for 400+ Locations
    One of the world’s largest real estate services firms uses Uberall CoreX
    to create a global-local brand across hundreds of locations.
    Source: uberall.com/en-us/customers/how-cushman-wakefield-maximises-the-local
    -online-visibility-for-400-locations
    1.64M
    3.33M
    1.92M
    Map impressions, a 47% increase*
    Discovery searches, a 131% increase
    Search impressions, a 52% increase*
    43.5k GBP Actions, a 37% increase*
    

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24. How to scale with
    some simple hacks
    

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25. Photos
    and videos
    (Inc. Streetview)
    Attributes Booking
    providers
    (if applicable)
    Website
    schema
    markup
    Use a listings
    manager!
    (Uberall!)
    

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26. get.uberall.com/brightonseo2023/
    linkedin.com/in/ehababoud @ehab563aboud
    Thank you!
    

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