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It doesn't take a unicorn to create rad experiences

by Elea Chang

Published June 15, 2015 in Design

Much like the mythical unicorn of legends past, the "unicorn" designer who can code is considered rare and highly coveted. However, hybrid designers/developers do exist, and aren't nearly as mystifying or elite as the unicorn descriptor might imply. So, what does it mean to be a unicorn? How can we encourage and hire them? And when we're so obsessed over unicorns, what is it that we're really saying?

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